harness the power of gamification programs to drive ... fileandy moore digital marketing manager...

Enterprise Gamification Forum 2014

Harness The Power Of Gamification Programs To Drive Engagement, Behavior Change, & Business ResultsSeptember 29 – October 1 • New York City

2ND Annual

Meet, network And Benchmark Best Practices with:

Practical tips you can apply now to use gamified programs that will inspire, inform, and connect

your employees & customers in ways that will drive behavior change & business results, including:

defining your business objectives and making the business case for using gamified applications

creating well-designed and well- implemented game environments in large global organizations

Promoting desired behaviors among customers and employees

Harnessing Big data to personalize the user’s experience, motivate, and engage

increasing engagement and and productivity while adding real value to the user’s experience

engaging consumers & employees while building value around products and services

integrating the use of games (quickly & inexpensively) for employee recognitions,

awards, and motivation programs

Motivating employees & customers to achieve outcomes that are meaningful to

your business

Measuring the business value of your gamification programs

Jim wexlerPresident & Founder

exPeRiences unliMited

REGISTER TODAY

oRgAniZed By: suPPoRted By:

online: http://www.aliconferences.com/events/enterprise-gamification-forum

call toll-Free: (888) 362-7400 • Phone: Phone: (773) 695-9400

Register byAugust 15tH to

sAve $400

Join the conversation

#egfnyc

Andy MooreDigital Marketing Manager

cARA oPeRAtions ltd.

Mario Herger, Founder & Partner

enteRPRise gAMiFicAtion consultAncy

Kelly Harper, Director Customer

Experience Learning

BMo FinAnciAl gRouP

Alicia tillman, VP, Deal Consulting

and Business Services

AMeRicAn exPRess gloBAl Business tRAvel

Janelle loganDirector, Community Engagement

sPectRuM HeAltH systeM

deanna BelleSocial Media Marketing Manager,

Digital Strategy & Enablement

cisco

david thompsonDirector Organizational Engagement

BoeHRingeR ingelHeiM PHARMAceuticAls, inc.

Porter stowellSerious Games & Gamification

iBM

Michael tresca, Manager, Digital &

Extended Audience Communications

ge

Janet testermanCorporate Communications

scRiPPs netwoRKs inteRActive

charles dane, Senior Manager,

Community Engagement

eMc2

cherly HallTalent Engagement

constellAtion BRAnds

Rita Ferrari, Marketing Manager

PReMieR HeAltHcARe excHAnge, inc. (PHx)

Ryan KlepsProcess Analyst, Boeing IT

Boeing

More than 70% of the world’slargest 2,000 companies areexpected to have deployed atleast one gamified applicationby year-end – Are you ready?

A letteR FRoM tHe egF cHAiRPeRson

Dear Friends:

Forbes reports that just as nearly every brand and marketer now employs social

media, so too will they use gamification.

As long-standing marketing techniques lose effectiveness, brand communications

need to be engaging. The tools for persuading people are here. Games are the go-to

medium for a generation of consumers. Games are where they entertain themselves,

compete for glory and prizes, and network with friends and peers. Game mechanics

drive participants to use problem solving skills and idea sharing to win.

what does this mean for you?

For most the ‘language of games” – game dynamics, interfaces and interactions –

have been with you since childhood. Add the instant community supplied by social

networks to this framework for a potent and relevant arena to leverage.

games and game thinking can be a 'way in' to delivering deeper engagement

than any other medium— across social networks, mobile apps, the web, and real life.

i hope that you’ll join me and a fantastic array of expert presenters at the

2nd Annual enterprise gamification Forum this september 29 - october 2, 2014

in new york city.

We will discuss and discover best practices in creating and deploying a gamified

program, ask the questions that rattle our brains from panels made up of gamification

experts, and participate in a live game framework.

In the process we’ll collaborate on ideas, make friends and break bread in the heart of

New York. Join us at this historic event!

JIM

P.S. With gaming programs from Cisco,

BMO Finacial, GE, Boien, Boehringer

Ingelheim, and more you can’t afford

to miss this opportunity to hear from

those who have done it!

REGISTER TODAYonline: http://www.aliconferences.com/events/enterprise-gamification-forum


take your communication & marketing strategies to the next level withyour gamification programs -- 2 days, 4 workshops, 15+ case studiesfrom your peers. Here are 5 reasons why this enterprise gamificationforum is one that you can’t afford to miss:

15+ enterprise communication & marketing professionals from a vast variety of industries coming together with gamification thought leaders to provide you withreal examples, first-hand advice, and solutions proven to work

dive into the topics that mean the most to you during our interactive break-out sessions where you will brainstorm and strategize solutions with attendees & speakers as well as an on-site gaming experience

tailor your training experience by adding up to 4 optional workshops – discuss your biggest challenges in smaller peer groups and gain hands-on experience through creative exercises

gain continuing education Hours

Return to the office with actionable tools, re-energized & ready to dive into your own enterprise gamification initiatives – we guarantee it!

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1

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Jim wexler

President & Founder


enteRPRise gAMiFicAtion

FoRuM cHAiRPeRsin


Harness The Power Of Gamification Programs To

Drive Engagement, Behavior Change, & Business Results

September 29 – October 1 • New York City

2ND AnnualnetwoRK & leARn innovAtive

gAMiFiciAtion stRAtegies FRoM

youR PeeRs At:

Boeing

American express global Business travel

spectrum Health system

ge

Boehringer ingelheim Pharmaceuticals

Aspenware

experiences unlimited

enterprise gamification consultancy

comeet ltd.

interplay experience designs

cARA operations ltd.

iBM

game on nation, llc.

ZumFun

communispace

eMc2

novacrea Research consulting

scripps networks interactive

Premier Healthcare exchange, inc.

(PHx)

constellation Brands

BMo Financial group

cisco

wHo will Attend:

this forum has been researched with and designed for directors, Managers, vice Presidents, specialists, officers, leaders and consultants involved in:

• corporate and Brand identity

• customer loyalty Programs

• corporate communications

• employee & community engagement

• Brand communication & Awareness

• Human Resources

• social/new Media

• employee communications

• global communications

• employee Relations

• training & development

• Public Affairs

• enterprise communities /or communications

• Marketing

• digital Marketing & communications

• talent engagement

• enterprise innovation

• organizational development

• customer experience

And all those interested in learning innovative ways to integrate the use ofgaming programs into your existingcommunication & marketing strategy.

Register by August 15tH to save $400! Bring a Team and Save—Register 3, Send a 4th for FREE! 3

Monday, september 29, 2014 - Pre-Forum Hands-on interactive workshops

Tailor your on-site experience by attending your choice of any, or all, pre-forum workshops. These sessions are a great opportunity to jump-start your training experience, network with fellow attendees, and work in small groups to tackle your most important issues. All four workshops will provide you with actionable tools and tips that you can apply to your own enterprise gamification strategies.

Choose A, B, C, D, or ALL FOUR for Maximum Value and Learning

7:45am Workshop Registration and Continental Breakfast

8:00am to 10:00am Enterprise Gamification 101: Understanding Game Mechanics & Fundamental Human Needs In Order to Create A Successful Game That Aligns With Your Goals

Take part in this workshop to learn how a properly designed game experience can drive behavior along a predictable path by meeting fundamental human needs. This session will provide you with the knowledge needed to use tools like Maslow's hierarchy of needs, including a deep understanding of:

• Mapping specific game mechanics to specific game elements • Basic human needs• Game mechanics• Avoiding unintended behaviorsThis session will include an interactive exercise where you will be tasked to create an experience map with game elements for a specific behavior you are trying to drive within your organization. As a group, we will critique the maps and look for areas where behavior could be driven by the game element.

10:00am to 10:15am Morning Stretch Break

10:15am to 12:15pm Using Digital Games To Integrate Learning & Assessment In a Single Engaging, Data-Rich ExperienceStep out of the ordinary way of thinking about education, which breaks the learning experience into three parts: instruction, practice, and assessment. Games allow these threeprocesses to take place all at once–instruction and assessment simultaneously happening through practice reimagined as play. The promise of game-based learning is not onlyabout increased engagement and intrinsic motivation, but also about changing the way we think about assessment so that it is no longer in a category by itself.

Behind the shiny graphics and mechanics, many games feature complex assessment algorithms that collect and analyze data. Sometimes that data is simply there to view. Other times, the software is collecting data about the learner and adapting accordingly. This workshop will show you how to apply the power of game messaging and thematic development, including:

• Understanding why digital games with a strong simulation component are effective learning environments• How game-based assessments yield valid, reliable assessment measures• Applying gamification to your own businesses to engage & connect audiences• Planning for the next generation of data-driven consumers• Inspiring and creating behavioral change • Understanding fun as a tool, not a by-product

12:15pm to 1:15pm Lunch On Your Own - but not alone - we will organize groups to continue the conversation!

1:15pm to 3:15pm Developing An Enterprise Gamification Strategy – Integrating Game Mechanics That Drive Behavior Change To Ensure Long-Term Success

In order to deliver long-term results your enterprise gamification strategy will rely on more than just new features and functions, bells and whistles, or a creative campaign. A successful strategy will drive behavior change over time. Your enterprise gamification strategy needs to engage consumers & employees while building value around productsand services.

Join me in this hands-on workshop designed to help you apply gamification techniques that will help you in achieving your long-term goasl and objectives, including:

• Appealing to your audience - know the fundamental game mechanics that are used to motivate people• Gamifying the activity and learn why so many corporate games struggle to be fun• Understanding why the technology is not as important as it seems• Working through an existing example and turn it into a gamified experience

3:15pm to 3:30pm Afternoon Break

3:30pm to 5:30pm What’s the Point? How To Leverage The Power Of Gamification Programs To Motivate Your AudiencesAnd Achieve Your Business Goals

Big badges and cascading point systems can be a powerful motivator, but the subtle pull of low key point systems and suggestive competitive scenarios can be an effective toolfor moving an audience toward business goals.

You will walk out of this workshop with a greater understanding of perceived point systems and subtle social competitive frameworks that can be used to drive behaviors and change minds in your organization whether it be business-to-business or business-to-consumer applications, including how to:

• Examine scenarios where a subtle gamified approach works well• Identify key factors for setting up perceived point systems• Recognize situations for leveraging subtle competitive game frameworks• Experiment and implement subtle motivational game and competition levers in your projects

A

B

C

D

workshop leader: Jeremiah FellowsDirector of Marketing & Innovation

AsPenwARe

workshop leaders: Jim wexlerEGF Chairperson,

President and Founder,


yigal RavehPresident

coMeet ltd.

workshop leader: Adam woottonFouder & CEO

ZuMFun

workshop leader: Rob HymanChief Experience Officer

inteRPlAy exPeRience designs

Did you know:55% of Americans said

they were interested in

working for a company

that uses gamification

to increase productivity.

geneRAl session AgendA, dAy 1: tuesdAy, sePteMBeR 30, 2014

8:00am Registration, Continental Breakfast, & Networking

8:30am Chairperson’s Welcome & Speed Networking

Jim Wexler, President and FounderEXPERIENCES UNLIMITEDEGF Chairperson

8:45am Game On! Interactive, Game-Based Exercise

Using A Live Game Framework To Create Collaborative Competition And A Winning Culture That Will Rapidly Advance A Positive Culture For Your Organization

In this interactive session, you will take part in a live, game-based training experience used by some of the world’s most high-profile sports franchises to enhance their organization’s pre-game preparation and in-game performance. This live-game framework, called MILE™, harnesses the power of specialized game dynamics that specifically focus on person-to-person interaction and connection.

Through real-world examples and hands-on practice, this session will share tangible gaming methodology that you can use for your organization, including:

• Learning how live gaming can be used for professional development training

• Discovering how live games can complement and support virtual gamification tools

• Understanding how a game-based, universal language can positively affect culture, even when the game is over

Blair Bloomston, Vice PresidentGAME ON NATION

9:30am Who’s Who? Speed Networking

This fun and fast-paced forum is designed to provide you with a unique and fun opportunity to share your goals for this conference and get to know your fellow conference attendees and common gamification challenges.

10:00am The Era of Persuasive Technology: Integrating Gamified Applications – Quickly & Inexpensively – That Motivate &Engage Your Audience

The landscape for persuasion is changing. For most of our lives, persuading people through channels like radio and TV belonged to the rich and powerful. Today, the potential to persuade is in the hands of millions, empowering ordinary people sitting in dorm rooms and garages to compete against the biggest brands and the richest companies.

Understanding gamification is a touchstone into understanding human motivation. Today’s consumers seek more reward and more engagement. What this requires is that we think through the brand experience as providing a sense of inner progress that results in a meaningful journey.

Jim Wexler, President and FounderEXPERIENCES UNLIMITEDForum Chairperson

10:30am Q&A (An Opportunity To Ask Questions & Share ‘Aha’ Moments)

10:35am Morning Refreshments & Networking Break

11:00am Putting Gamification To Work: Learn How To Create Well-Designed And Well-Implemented Training Game Environments

The elements of gaming that make gamers so effective in overcoming obstacles have practical applications in the business world. From tabletop, to massive

multi-player online role-playing games, the impact of these games is changing how the next generation of employees views work.

This presentation will provide you with the tips, tools, and tricks you need in order to create a well-designed successful training game environment, including how to:

• Promote organizational skills and interaction that mimics team behavior in business

• Improve employee skills with digital tools, networking, sharing, collaborating, and overcoming conflict

• Increase goal-orientation; understand hierarchy, measurement towards goals, and how to work with teams to overcome obstacles

• Integrate creative problem solving and innovation without a single end goal

• Use business skills as part of their play, from accounting to software use to programming

Michael Tresca, Manager, Digital & Extended Audience CommunicationsGE


11:35am Harnessing The Power Of Games That Align With Your Enterprise Vision And Brand To Strengthen Your Workforce

BMO’s Institute for Learning launched a new learning program to build employee financial knowledge and confidence. Financial knowledge directly aligns to the BMO vision and brand. With this focus, BMO has the opportunity to strengthen employee capabilities by providing the opportunity to assess and address individual needs, and bring clarity and confidence to their personal financial decisions.

Leaving this session, you will have the knowledge needed to know how tointegrate the use of games that will enhance the confidence of your employees as well as demonstrate your commitment to living the brand, including how to:

• Introduce a new learning program to your team

• Demonstrate how the engagement pillars of personalization, gamification and collaboration have been built into the experience

• Illustrate how goal setting, learning and taking action can be used to increase employee engagement

Kelly Harper, Director Customer Experience LearningBMO Financial Group

12:05pm Q&A (An Opportunity To Ask Questions & Share ‘Aha’ Moments)

12:10am Lunch On Your Own - But Not Alone! Reservations are booked!

Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around an enterprise gamification hot topic! Lunch cost is on your own expense. Use this opportunity to join others in a small, interactive group setting to network and brainstorm.

1:40pm Interactive Expert Panel

Avoiding Common Pitfalls To Ensure Success With Your Gamification Strategy

Gartner reports that by the end of the year, 80% of current gamified applications would fail to meet their objectives primarily due to poor design. However, if done correctly these games have proven to be successful in engaging employees & customers, motivating behavior change, developing



2ND Annual



What Past Attendees Say:

“Very engaging speakers, great topics and very well presented case-studies.” EGFNYC 2013 Attendee

4

geneRAl session AgendA, dAy 1: tuesdAy, sePteMBeR 30, 2014


“Cutting-edge information and real-world examples.” Vice President, Game on Nation




skills and solving problems. Join these top enterprise gamification experts as they provide you with the tools & tips you need to ensure that your gamified programs are a success! Panelists To Be Announced - View Website For Updates

2:15pm Gamification Across The Enterprise – Building A Cohesive Vision And Strategy

Enterprises are using games as a way to educate and solve problems, motivate, and engage employees. However, a gamified program will only be successful if your vision and strategy are clear.

You will leave this session with tips and tools to define your gamification strategy and bring your vision to life, you will also learn how to:

• Become the center of excellence for gamification enterprise-wide

• Increase engagement and productivity with the use of specific tactics

• Prove the value of gamification

Deanna Belle, Social Media Marketing Manager, Digital Strategy & EnablementCISCO


2:50pm Afternoon Refreshments & Networking Break

3:15pm Mobile Employee Engagement And Gamification: Driving Behavior And Sales With Your Frontline Staff

“#Connect!” platform is a gamified, mobile staff engagement and incentive platform that drives winning culture, increases sales, improves guest service and influences behavior with the frontline staff. “#Connect!” socializes staff across multiple locations and is fully integrated into point-of-sale, guest feedback, and social media systems and platforms.

Frontline employees are our most important, but do we treat them as such? Do we know (or help) with how they talk about us in the digital world? Do they care about our strategic objectives? Do they even know what they are? This session will answer such questions, including how to:

• Talk to your staff in their space: motivate, inform, reward

• Turn your staff into brand advocates and traffic drivers and reward them for doing so

• Introduce a gaming platform like “#Connect!”

• Understanding the importance of your frontline staff to your brand

• Motivating a Millennial workforce

• Leverage a culture of improving and winning

Andre Moore, Digital MarketingCARA OPERATIONS LTD.


3:50pm Creating A High Tech Gamification Program That Requires Low Tech Training

Would your gamification efforts survive the effects of an Electro Magnetic Pulse? Does gamification require sophisticated technology in order to be effective?

This throught-provoking question will tell you the story of how one organizationhas trained thousands of adult students in software development practices using a low tech gamified approach involving toys and friendly competition,including how you can:

• Learn from the gamification experiences of corporate trainers from a high tech company

• Consider the benefits of low tech training options to high tech gamification

• Take away brain-friendly tools and gamification approaches to apply in your own environment

Ryan Kleps,Process Analyst, Boeing ITBOEING


4:25pm Grand Theft Engagement – Learn How To Harness The Power Of Your Employees & Effectively Measure Their Engagement

“To effectively harness the wisdom of the crowds, and to successfully leverage the participation of the many, organizations will need to become effective players in an emerging economy of engagement”said Jane McGonigal.

This session will highlight the work of the Organizational Engagement (OE) group at Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI), describing the purpose of a group and its support of key strategic priorities. You will discover the process needed to engage as well as the methodology used for measuring engagement – both at the project, and organizational level, including how to:

• ‘Engage at scale’

• Create an engagement framework for measuring success

• Translate organizational attention into engagement

• Investigate gaming principles that are woven throughout - #GTEFTW

David Thompson, Organizational EngagementBOEHRINGER INGELHEIM PHARMACEUTICALS, INC.


5:00pm Closing Speaker Panel & Day One Wrap-up

Don’t miss this chance to get your final questions answered in this lively discussion. Several of today’s speakers will share their tips, tricks and last bits of advice to help you with your own gamification initiatives.

5:00pm Day One Wrap Up & Closing Remarks

Take this time to discuss what you’ve heard today and what questions you want answered tomorrow. Speakers will also be on hand if you have any questions that you didn’t get the opportunity to ask following their session.


5:15pm Networking Reception: Please Join Us!

We invite you to join us for complimentary drinks in the lobby bar as you keep the conversation going and benchmark new ideas with your peers. All conference attendees and speakers are welcome to join us for this special opportunity.

7:00pm Dine Around: Reservations Are Booked!

Sign Up during the networking reception or during the day for dinner with a group. Take advantage of New York City’s fine dining while you continue to network with your colleagues.



2ND Annual

geneRAl session AgendA, dAy 2: wednesdAy, octoBeR 1, 2014



8:00am Continental Breakfast & Networking

8:30am Chairperson’s Morning Announcements

Jim Wexler, President and FounderEXPERIENCES UNLIMITEDEGF Chairperson es can be applied immediately. She is a rockstar!”

8:40am Featured Presentation

Designing Effective & Engaging Games For Blue-Collar Workers

Enterprise gamification so far has been looking at mostly white-collar employees with limited, if any, discussion of the blue collar workers. With blue-collar workers a number of different challenges arise such as the lack of digital tools as well as different priorities in what defines an enjoyable work environment.

This thought-provoking session will challenge you to think about approaches to create gamification deigns for these workers & the work environment they are in, including how to:

• Successfully motivate blue-collar workers

• Engage these workers in an environment where digital tools aren’t always accessible

• Tools and approaches for gamification

• Variety of gamification examples for blue collar workers

Mario Herger, Founder & PartnerENTERPRISE GAMIFICATION CONSULTANCY


9:25am Integrating Gamification Into Your Workplace To Create Brand Ambassadors, Foster Team-Building And Raise Funds For Corporate Social Responsibility

Scripps Networks Interactive is dedicated to developing trendsetting television programming & digital content that celebrates the lifestyle categories of home, food and travel. However, their employees don’t always get the chance to experience the “lifestyles” being promoted. They recognized the importance of bringing the experience their programs promoted in-house providing employees opportunities to participate in concepts that were being created for their audiences.

This session will show you how to conceptualize motivating programs using contests, activities, videos and friendly workplace competition to drive your employees & allow them to “live your brand,” including how to:

• Drive your employees to your intranet and build communities• Inspire new business, mentors, & mentees through challenging and fun team-building activities

• Create alignment, drive interaction & establish common ground between your employees and your enterprise

• Generate hands-on activities and insight into the importance of community outreach

• Strengthen company culture and instill a sense of individual value and belonging

Janet Testerman, Manager, Corporate CommunicationsScripps Networks Interactive


10:00am Morning Refreshments & Networking Break

10:15am Changing the Game: Learn How To Drive Impactful Employee Engagement & Drive Loyalty In A New Era

With the move to the digital world in recent years, the way we engage employees and drive loyalty has changed. Travel and entertainment remain among the top corporate spend categories and companies continue to struggle with travel program compliance. The advent of social media and the rise of the Millennials in the workforce have only increased resistance to traditional policy compliance as travelers are expecting to be more empowered in decision making. As a result, companies need to engage their travelers in new ways.

This forward-thinking discussion will show you first-hand how American Express Global Business travel is using gamification to drive traveler loyalty and engagement in this modern era, including how you can:

• Use “Modern Loyalty” to your advantage in this new digital era• Integrate the use of gamification as loyalty tactic• Grasp why traveler engagement is a new solution to an age-old problem • Learn how to bring a new tactic to Learning & Development

Alicia Tillman, VP, Deal Consulting and Business Services AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL

10:45am Q&A (An Opportunity To Ask Questions & Share ‘Aha’ Moments)DISCUSSION:

10:50am Gamification In Consumer Research – Creating Engaged Consumers To Deliver Insightful Results

Spectrum Health, working with Communispace, created various competitive games with a goal to uncover useful and relevant features from other (sometimes competing) websites. The objective of this project was with the help of Communispace and consumer advisors that Spectrum would be able to revamp their website making it more consumer-facing.

Join your peers at this session to hear the impressive outcomes. You’ll discover how to engage strong relationships with your consumers who will ultimately act as brand advisors, including how to:

• Successfully use gamification to enhance consumer engagement in a research community

• Make consumer research fun – for you and the participants• Get the most from your insightful results • Create brand champions/advisors through ongoing relationship-building in order to increase the quality of response, and the willingness of consumers to go above and beyond to help your brand succeed

Janelle Logan, Director of Community EngagementSPECTRUM HEALTH SYSTEM

Julie Wittes-Schlack, SVP Innovation and DesignCOMMUNISPACE


11:25am Learn How To Create An Exciting & Engaging Workplace By Implementing Serious Games

What if your job was a game? Would it feel like a game? What would work then be? Well, the reality is closer than you think. Games are great at explaining complex systems and enticing employees to tackle unnecessary challenges, thus the era of Serious Games.

This session will show you how to use game frameworks, mechanics, and software to make things exciting and engaging instead of tedious and boring,including how to:


“Case-studies, sharing & collaboration, not sales pitches!”EGFNYC 2013 Attendee



2ND Annual

geneRAl session AgendA, dAy 2: wednesdAy, octoBeR 1, 2014




• Get to the of intrinsic motivation and why your employees even show up to work

• Understand the concept of Serious Games – don’t be left behind

• Transform your approach to a variety of areas including; employeelearning, talent management, hiring, business process optimization, change management, and customer engagement

Porter Stowell, Serious Games, Social Business Center of Competency, Global Business Services, IBM


12:00pm Lunch On Your Own -- But Not Alone! Reservations are booked!

Please Sign Up At The Registration Table to join a group of your colleagues for lunch with an informal discussion around an enterprise gamification hot topic! Lunch cost is on your own expense. Use this opportunity to join others in a small, interactive group setting to network and brainstorm.

1:30pm Thought Leader Panel Session

What are some great applications of game-play/gamification in enterprises? What are the elements that make these games so engaging? How do you deal with the criticism that engaging employees through games is distracting? Where is gamification headed?

This panel session, compiled of gamification experts and thought leaders, has been designed for you to gain an upper-hand in delivering a successful enterprise gamification strategy. You won’t want to miss this!

2:10pm Drink Wine. Play Games. Win Business – Learn How To Incorporate Gamification In Employee Learning & Making It Stick

How do you enable your sales team to quickly learn the subtleties of wine, varietals, characteristics, the stories behind a brand, and talk confidently with their customers? You entice them to play games, of course.

This session will provide you with real-life examples and outline what makes gamification work in employee learning programs, including how to:

• Apply gamification principles to increase learner engagement• Overcome organizational barriers in using gamification in employee learning

• Adjust your learning strategy as you get feedback from your participants/learners

• Measure the effectiveness of your learning program

Cheryl Hall, Director, Talent EngagementCONSTELLATION BRANDS

Pi Wen Looi, PhD. Founder and PresidentNOVACREA RESEARCH CONSULTING


2:45pm Afternoon Refreshments & Networking Break

3:00pm Bridging The Gap - Creating A Single Gamification Experience For Customers, Partners, And Employees

EMC’s gamification project, the Recognition, Awards and Motivation Program (RAMP) launched in 2012 as a customer acquisition initiative and has since evolved to content creation, engagement and retention. In 2014, the program further expanded when EMC’s internal networks were added to the program.

Integrating a multi-national employee community to an existing external program can be fraught with challenges; recognizing and addressing these obstacles can be the difference between a successful deployment and a lackluster launch. This session will assist you in doing just this, including how to:

• Identify new goals, objectives, personas, and user stories; map player journeys for each story

• Plan for integration of new touch points, such as HR, Education Services, or Sales

• Design your reward scheme, taking complexity, portability and visualizations into account

• Become familiar with labor regulations in each country your employee-facing program will reside

Charles Dane, Senior Manager, Community EngagementEMC2


3:35pm Creating A Culture Of Engagement, Education And Empowerment Within A B2B Marketplace Using Gamification

To strengthen its loyalty in a competitive environment, PHX created a loyalty program for its B2B clients. To differentiate, they created a gamification program that would motivate employees to participate in educational activities, while rewarding the companies for their involvement. The result was the launch of an industry first B2B loyalty program “U” Premier Loyalty.

Participate in this session to hear from the industry’s first on how to develop an integrated, point-based system that will deliver streamlined benefits within a modern loyalty program that incorporates elements of smart gamification, including:

• Integrating a gamification element that would be the first of its kind in a B2B environment—selling the concept both internally and externally

• Challenges faced within design of the program• Creating a culture of engagement, education and empowerment through a B2B loyalty program

Rita Ferrari, Marketing ManagerPREMIER HEALTHCARE EXCHANGE (PHX)


4:10pm Closing Panel: An Interactive Dialogue With Several Speakers From This Week

You’ve heard a number of case-studies, you have an overwhelming amount of information, and you’ve had time to discuss with your peers your own challenges back at the office.Take this last opportunity to get your final questions answered in this lively discussion with this week’s speakers ensuring that you return to the office with a plan of action!

4:30pm Chairperson’s Recap And Close Of General Sessions



“Variety of theory and practice, people from all industries!” EGFNYC 2013 Attendee



2ND Annual


“Range of topics – something for everyone – speakers are leaders in their organizations.” EGFNYC 2013 Attendee

Register by August 15tH

to sAve $400

venue And lodging:



RegistRAtion Fees: Group Discount: Register 3 colleagues and the 4th is FREE (4th person use promo code FREE)

GROUP DISCOUNTS:Four or more attendees, registering together, enjoy a savings of at least $499! Register three attendees and the fourth registrant is FREE! Note to small departments—register

together with your colleagues from another organization and receive the same group discount. The free registrant must be of equal or lesser value.

A.L.I. PAST ATTENDEE DISCOUNT: Earn conference attendance bonuses as you benchmark with other organizations. As a past A.L.I. conference attendee, receive a $200 discount off your next A.L.I. conference.

CANCELLATION POLICY:You may make substitutions at any time; please notify us as soon as possible. If you cancel (in writing) more than two weeks prior to the conference (before Sept.

15TH) a refund will be provided less a $295 administration fee. Registered delegates who do not attend or who cancel two weeks prior to the conference or less (on or

after Sept. 15TH) will be issued a credit memo. Credit memos will be valid for one year from date of issuance and can be used by anyone in your organization.

PROGRAM CHANGES:A.L.I. reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail.

Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, A.L.I.'s liability is limited to the refund of the program fee only.

SPONSORSHIP & EXHIBIT OPPORTUNITIES ARE AVAILABLE:This conference provides an excellent opportunity to market your products and services to a targeted audience interested in gamification. Space is limited, so please

call Erin at (773) 695-9400 ext. 216, for more information.

ABOUT US:Our conferences bring together industry leaders and experts to share valuable experience, best practices, and proven solutions to common business problems.

Our events are unique — you’ll build peer relationships and participate in various networking sessions to help you add more value at work and advance your career.

WE GUARANTEE RESULTS:The Advanced Learning Institute has been successfully providing senior executives with forums to share practical

experiences and solutions to a variety of organizational challenges. We are so confident you'll benefit from the innovative

strategies shared during this conference that we'll guarantee it! If you follow the advice of our speakers, and you don't

improve efficiency valued at the cost of your registration fee, then we'll send you a full credit to be used for another event.

Venue Information Will Be Announced Shortly. Please refer to the website for this update.

The venue will be in a central New York City area location and there will be a reduced room rate available for attendees.

The following are included in your conference registration: attendance, a conference portfolio with additional meeting materials - including access to the digital dropbox to obtainelectronic copies of speaker presentations, continental breakfasts, morning & afternoon refreshments, an evening networking reception, and an attendee networking list.

Super Earlybird Pricing: Earlybird Pricing: Regular Pricing:By July 11 By August 15 After August 15

Forum Only (Sept. 30TH & Oct. 1ST) $1,499 $1,699 $2,099

Forum (Sept. 30TH & Oct. 1ST) Plus One Workshop (Sept. 29TH) $1,899 $2,099 $2,499

Forum (Sept. 30TH & Oct. 1ST) Plus Two Workshops (Sept. 29TH) $2,199 $2,399 $2,799

Forum (Sept. 30TH & Oct. 1ST) Plus Three Workshops (Sept. 29TH) $2,399 $2,599 $2,999

Forum Plus All Four Workshops (Sept. 29TH– Oct. 1ST ) – ALL ACCESS PASS $2,499 Best Value! $2,699 Great Value! $3,099

Forum Materials Only (if not attending) $249

Payment is due two weeks prior to the forum, Sept. 15TH. If payment has not been received two weeks before the conference, a credit-card hold, conference form or purchase order will be taken to ensure your space.

A Few Of Our Past Attendees Include Representatives From These Leading Organizations:

• Facebook• Pfizer• Nationwide Insurance• Chrysler• Capital One Financial Corporation• American Heart Association• State Farm Insurance• American Express• Disney• Mayo Clinic• Dean Foods Company• John Deere• PepsiCo• Verizon• Microsoft• Southwest Airlines• Northwestern Mutual• U.S. Postal Service• Sprint• Starbucks

Thousands of satisfied alumni can't be wrong - register today for the opportunity to learn from our platform of proven experts!



2ND Annual

Did you know:58% of consumers believe

it is important for

brands to be fun

and playful

harness the power of gamification programs to drive ... fileandy moore digital marketing manager...

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