harness the power of employees on social networks
TRANSCRIPT
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Harness the power of employees on social networks
Miloš Blaško | @blaskomm
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MILOŠ BLAŠKO
- Software engineer- Startup enthusiast- Co-founder of meevl (http://meevl.com)- Co-organizer of „Startup Weekend BA“- Social network addict
www.miloshes.sk
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IN NEXT FEW MINUTES
• BRAND AMBASSADORS (BA)
• BA policy & strategy
• Successful case studies
• Existing BA tools for marketers
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#brand_ambassador (BA)
• Also advocates and evangelists
• Word of mouth
Passionate advocate of brand’s products and company
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IS IT YOU?
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EMPLOYEES AS BAs
• Every customer-facing employee• Another marketing channel• Employees rank HIGHER in public trust
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STRATEGY FOR BA PROGRAMS
• Social media policy
• Sell to your employees first!!
• Recognize their contribution
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BA CASE STUDIES
• Companies which nailed it:
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EXISTING TOOLS
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• Online service
• Email based
• In BETA (free)
http://meevl.com
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Thank you very much
@blaskomm | http://meevl.com