Audience Automation to Harness the Power of Search and Social!Software to develop and manage engaged audience

for your brand, products and content

MASS media to ME media!Social and content is king is done. The age of the audience, and real-time

relevance is here!”the attention economy” !

Broadcasting!“old” !

“new” !narrowcasting !

Social media & content clutter makes it nearly impossible to make, manage & measure

meaningful revevant connections with consumers,

fans or other businesses.

PROBLEM

OPPORTUNITY

There are millions of opportunities to connect with your audience.

Take advantage of the conversations and content that are relevant to you.

Build & manage your audience in powerful social databases.!Analyze, measure and rank your target audience by influence for engagement.

Manage them in searchable databases.

SOLUTION:

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Build

Analyze

Listen

Manage

You build email databases. Why not social databases?

Automated 24/7 Twitter search. Find the people & businesses you want to target.

Capture them to gain insights about your audience, brand,

content and competitors.

Build audience for your business on Twitter.!

Search, segment and track your followers in lists. Market relevant content via Tweets or automated DM campaigns

Manage your followers.!

Automated profile indexing that appends each persons profile with deeper info on who they are, who they interact with, other

social profiles + available contact info.

Introducing ProfilePlus !

Listen: Hear everything relevant to you

TARGETED INSTANT Track shared links, hashtags,

@names, keywords & phrases, demographics, geographic data

and influencers

EFFICIENT Make it easy for your audience, social leads and influencers to

come to you

Understand conversations as they happen in order to

capitalize on relevant trends and opportunities

Listen Build Analyze Manage+ ++

Listen & gain insights into every conversation happening about your brand, products, content, competitors, and trends.

SEARCH SEGMENT MANAGE Filter audience and

conversations to find exactly who you are looking for.

Create segmented audience lists you can instantly track and analyze.

Build comminity by fast following important accounts, favoriting

relevant content and exporting data to Twitter lists or ads.

Automatically capture people & businesses and compile conversations that meet your target criteria.

Listen Build Analyze Manage+ ++

Build: Databases that never stop growing

MEASURE UNDERSTAND ENGAGE . Analyze what matters most to

your audience about your brand. Take action on your insights with targeted content & messages.

Your audience is telling you everything you need to know. Listen and respond with superior insights for meaningful engagement.

Listen Build Analyze Manage

Analyze: Make Data Driven Decisions

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Quantify audiences, conversations, content and sentiment in real time.!

Harness the power of your followers.

Listen Build Analyze Manage

Manage: Your followers aren't just a number !

Create segmented, searchable lists. Identify, manage and engage influencers.

Strategically build an engaged organic audience.

Export directly to Twitter as Twitter Lists.

Target with right time, right place, right message Tweets or DM’s.

Run Twitter Ads against targeted lists.

Find relevant content opportunities.

Export data into social reports in CSV or PDF format.

Social Database!

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Gain insights fast. Take actions faster.!Real-time analytics that enable you to see, understand, and engage in

trends, live events, broadcasts & conversations.

LiveAnalytics See Your Twitter Stream Come to Life

8!

With Second by Second analytics.

REAL-TIME ANALYTICS

20x per minute

Twitter drives Results!TWITTER ACTIVITY INDICATES AUDIENCE ENGAGEMENT: Increased Twitter activity during live broadcast events directly correlates to general audience engagement. Research shows that advertising in highly social programs drives both ad memorability and sales outcomes.

In short, it means that increases in conversation on Twitter during live programming signal that there is high engagement with programming

among the general viewing audience.

NIELSEN NEURO STUDY!March 9th, 2015 !

http://www.nielsen.com/us/en/insights/news/2015/social-tv-a-bellwether-for-tv-audience-engagement.html!

Compete effectively in the world where content is king and seo a moving target!Harness content that competes with you and turn it into a content asset that drives

targeted organic traffic and trains the seo robots to index you in real-time

INTEGRATED INTO YOUR SITE !Get your site targeted and relevant Organic Traffic!!

Content+ Automated content aggregation and content publishing system. Designed to attract search bots for immediate SERP impact!

STAND ALONE VERTICAL HUBS !Content+ portals harness the entire digital ecosystem of content.!

Competitive Content Drives Traffic to your properties and call’s to action drive new audience and growth, in real-time and fully automated.

“I can do 3 hrs of work in 10 minutes using SocialAudience”!

Liz Neoprint – ABC Health News !