Harmony Homestead Farms

This is an identity project in progress, for my Topics course.Harmony Homestead is a property that is not yet developed, but is scheduled to start growing as soon as this summer.

My neighbor Paul, the owner, came to me, and expressed that he needed an identity and eventually a web site. Giving me his ideas he already had for the identity, he asked me to run with the ideas and make something that reflected artistic simplicity.

An adventurous group of people hand building a friendly Green Mountain property to share calming Vermont ways with busy modern visitors

Harmony Homestead Farms

Hand builtCalmingTraditionalCreativeGreen

Key Words

Strategy Statement

The Property

Competition Research

Vermont Studio CenterJohnson, Vermont

Salem Art WorksSalem, New York

Corporate QuestCabot, Vermont

Awakening Sanctuary Inc.Monkton,Vermont

Idea Table using like words to brainstorm ideas

Logo Research

After the idea brainstorming, and competition research was done, next was the logo research. This is to gather information about logo trends with like company names. This process helps because you want to create a logo that keeps these common trends in mind while standing out.

So I broke the company name up and researched each word in the three word name. This is so that I can marry the trends into a logo that communicates the name with out having to read it.

Harmony

Homestead

Farm

Harmony Logo Research

Homestead Logo Research

Farm Logo Research

Initial Sketches

Sketching is my favorite part of refining my ideas. It’s that time when I can really let loose and just spill my brain on sketch pad. Even if I know it’s a bad idea, I still draw it just to make sure.

Lots of sketches

Type Sketches

From the initial sketches I launched into two different ideas.

Creating a logo completely out of type is the first idea that I went with.

Through a lot of thought and more sketching I came up this fence idea

Etching Sketches

The second idea was an etching of the property.

Etching is an art,Often associated with New England and it’s older traditional culture

This proved hard to create due to the fact that the house isn’t developed yet.

Harmony Homestead Farm

Final Logo

Harmony Homestead FarmSmall version-

Normal version-

Final Progression

I decided that the type was the way to go and pushed the idea of type made from a fence

This idea progressed from a simple combination of letters with slight accents, then moved on to marring type with etching.

So I got out a scratch board and etch the logo to create a complete hand made feel.

Harmony Homestead Farm

Harmony Homestead Farm

Harmony Homestead Farm

Print Elements

Harmony Homestead Farm

Work Shirt

The shirt is an example of merchandise that customers can buy, or it might come free with sign up. If it is given free with sign up though, it has to be dirty by the time they leave.

Tool Marking

Tool marking is very important, especially if customers bring their own. A simplified stencil of the logo will make it easy to mark tools and other property.

Now that the logo and print elements are finished there are plans to make a website. A website is crutial because thereis a plan to make a merchandise shop at sometime.A website will come once the property is developed and signage is in place.

Alex Sawyer RaymondDesigner

For the Future