harder, better, faster, stronger': deep insights through more indirect & creative...
TRANSCRIPT
Harder, better, faster, stronger: deep insights through more indirect & creative questioning in online qualitative research
FROM QUARANTINE TO
CONSUMER CONTEXT
WHAT DID WE DO?
SO HOW CAN WEMAKE THIS HAPPEN
we think we think …
We think much less than
EMOTION
We are social animals
The power of the crowd
of consumer behaviour
Context is a better predictor
Structural Collaboration
with consumers
TECHNIQUESTO GAIN DEEP INSIGHTS
#1
Discovering new
opportunities
TECHNIQUESTO GAIN DEEP INSIGHTS
#2
-29% drop-out4x more visuals2x more arguments
TECHNIQUESTO GAIN DEEP INSIGHTS
#3
TECHNIQUESTO GAIN DEEP INSIGHTS
#4
IKEA 2013 CASE
Emotional/
implicit
measurement
Fresh insights,concrete action
IKEA 2015 CASE
TECHNIQUESTO GAIN DEEP INSIGHTS
#5
65%2x more visuals47 vs. 87 words
TECHNIQUESTO GAIN DEEP INSIGHTS
#6
TECHNIQUESTO GAIN DEEP INSIGHTS
#7
Consumer Consulting Board: deep dive activity e.g. immersion
Consumer consulting survey, e.g. insight validation
Bottom-up activities
TO THE BEAT OFyour company
24 hour challenges
Time >
Inte
nsi
ty
>
Consumer Consulting Board reactivation e.g. co-creation
linkedin.com/in/tomderuyck
[email protected] @tomderuyck
www.insites-consulting.com
Ready for a bright future?
Managing Partner & Head of CCBs