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Dean Aguilar | (619) 550-7892 | [email protected]

M E E T T H E T E A M

Dean Aguilar

�e Dean Aguilar Group Home Selling System is designed to increase the demand for your home by attracting more buyers, possibly leading to multiple o�ers, and ultimately earning you a higher sales price.

In a sea of advertisement one must stand out to be recognized. Everything we do is designed to showcase your home to maximize its exposure to potential buyers. As you will see throughout this booklet, no one does more to sell your home.

Collin Koppang Afroditi Krozos–Aguilar

H O W W E D O I T

Seller AgencyBuyer Leads 400+ monthlyIntegrated Social Media PlatformLive Phone ProspectingMega Open HousesLifestyle Photography and VideoProfessional StagingPre-Listing Home InspectionStorytelling ContentTransparency in All Marketing24/7 Information HotlinePre-Marketing BlastDistribution to Over 800 SitesWeekly CommunicationNational Name RecognitionTeam Structure

CompetitionWe

3 www.DeanAguilarGroup.com

1 0 0 % W O R K I N G F O R YO U !

“As �rst time home buyers, my husband and I needed a lot of direction. We were originally working with a di�erent brokerage, but once we met Collin at an open house, we decided to switch to the Dean Aguilar Group. What I liked best about them is that no one pressured us to buy anything…and Collin was willing to show us both rentals and properties listed for sale, with equal amounts of enthusiasm and knowledge. I will be using their group to sell our house when we move someday, and I will recommend DAG to friends and family from here on out.”

– Ronald K., zillow.com

www.DeanAguilarGroup.com

S E L L E R A G E N C Y

As a seller’s agent, I will share my professional opinion with you on pricing, the condition of your property, staging suggestions, and the quality of all o�ers.

I am always working for you!

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3 T H I N G S T H AT S E L L R E A LE S TAT E : P R I C E , E X P O S U R E ,A W I L L I N G B U Y E R

“We were not expecting to sell quickly and were pleasently surprised when our house sold in 20 days, it must have been at least in part due to Dean Aguilar Group’s magic.”

– Larry R, San Diego, CA


B U Y E R L E A D G E N E R AT I O N !

We are constantly creating new buyer leads so our listings get maximum exposure.

Our platform consistently produces more than 400 new buyer leads every single month. Our website is ranked 5th overall by Google in San Diego Real Estate. As a 5 star Premier Agent for Zillow we are highlighted with over 89 million visitors monthly.

Check out:www.DeanAguilarGroup or www.zillow.com (keyword: Dean Aguilar).

Register with your correct phone number and see what happens.

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T H E N E X T B I G T H I N G

“Selling my childhood home a�er my mother passed away was a daunting task, and it became even more di�cult when my only sibling passed away during the entire process—leaving me to fend for myself from more than 300 miles away. �ankfully, I found the Dean Aguilar Group. I worked with Afroditi, Dean, and Collin on the sale of my mother’s home. �ey helped me to facilitate an estate sale, and essentially served as the project manager for all of the contractors that were in and out of the house doing maintenance before we listed the property. During a time when I was feeling most vulnerable, the Dean Aguilar Group came to my rescue and helped me feel 100% at ease.”

– normancochran1234, zillow.com


S O C I A L M E D I A

Social media has become a true catchphrase in marketing. We actually utilize the multiple platforms in the way they were intended. We have a social media team specializing in promoting your home to the top social platforms. We even ask you to get involved and share your property with your social circles.

In addition to passive advertising, we pay a premium to boost posts and direct target market on Facebook, Instagram, Snapchat, Google, and Linkedin. �is direct target marketing increases the amount of eyes that see your home dramatically.

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F R O M N E W T O O L D

“Dean Aguilar Group worked with us while we were in town to ensure that we were able to see as many properties as possible. �eir knowledge about the market, property locations, communities, etc. helped us narrow down our search and �nd the perfect condo for our particular needs. �eir hard work resulted in an ‘easy’ and ‘early’ long-distance closing.”

– Katty S., Serra Mesa, CA


L I V E P H O N E P R O S P E C T I N G

Sometimes you need a combination of “tried and true” to go along with all the new technology. We still believe in picking up the phone and calling the people in your neighborhood or building to announce your property is for sale.

O�en your neighbors may not know your property is for sale if it weren’t for our call.

Perhaps we met you over the phone in one of our prospecting sessions. We still believe real estate is best done person to person.

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M E G A O P E N H O U S E

“From start to �nish Dean Aguilar Group provided us with superior service. It pays to work with a team that is knowledgeable about the area and the properties available.”

– Amy & Joe R., San Diego, CA


Y E S , W E S A I D O P E N H O U S E !

Our take on running an open house is completely unique.

• We knock on doors throughout the neighborhood and hand out invitations.

• We serve refreshments and place 3 times as many signs as our competitors.

• We boost market on all social media platforms

• We send direct mail invitations a week in advance

• We send an e-mail blast invitation to our entire data base.

• When we hold your home open, it is truly an event!

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D E A N A G U I L A R G R O U PD O E S I T D I F F E R E N T LY !

“A�er having our property ‘on the market’ for some time without success, we asked the Dean Aguilar Group to list our home. In very short order they designed and implemented a concise, directed marketing plan. Almost immediately, we saw an upswing in activity with our listing. We had more exposure and not surprisingly more showings. �roughout our listing, Dean Aguilar Group remained in constant contact keeping us apprised of activity at our home and the feedback we received from prospective buyers. To make a long story short, we ended up selling our home at a very fair price and in a very reasonable time-frame. We are very pleased with Dean, Alex, and the entire sta� of Dean Aguilar Group! �e next time we need real estate help we won’t work with anyone other than Dean Aguilar Group”

– Allen M. Flower, San Diego, CA


W E D O N ’ T S E L L H O M E S ,W E S E L L A L I F E S T Y L E

Our goal in presenting your home to the world wide web is focused not just on your property but on the amenities that surround it.

�e professional production team that we hire has specific instructions based on your location to capture the true feel of the community as well as your property.

When you consider that 98% of all buyers start their home search online, the photos and video need to give the consumers a complete picture.

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P R O F E S S I O N A L S TA G I N G

“Dean Aguilar Group was very supportive and e�ective during the marketing and sale of our Belsera Condos. �ey advised using a staging consultant which greatly improved the appeal and was done at minimal cost. �e sale and closing was handled very e�ciently. I completely trust their judgement and advice.”

– Jim D., Tierrasanta, CA


P R E PA R AT I O N I S T H E K E Y !

Our professional stagers make sure your home is presented in the very best light. �ey will visit with you prior to the photgrapher and discuss subtle changes that will make all the di�erence.

Data collected on a national basis shows that homes being staged sell 20% faster with a 6–8% higher sales price than those that are not.

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P R E - L I S T I N G I N S P E C T I O N

“We would recommend Dean Aguilar Group without hesitation. �ere is not an area of real estate they do not excel in. In addition, they go way beyond the average realtor in all the things they are willing to do to get your property sold for the best price. Customer service is fabulous.”

– Sheryl B., Tierrasanta, CA


H O W T O AV O I D T H E D E A L K I L L E R

Having an inspector visit your home before your property is under contract is one of the smartest things you can do. �e inspector can point out those items needing attention and allow you to have them repaired without rushing. You also have the ability to choose the contractor and shop for the best price.

�e number one deal killer of any real estate transaction is the home inspection. Having your home inspected prior to contract can save you 2–4%.

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S T O R Y T E L L I N G C O N T E N T

“My experience working with the Dean Aguilar Group can best be described as comfortable, detailed, diligent, and trusting. �ey took a process that was foreign to me and simpli�ed it so that I understood every detail and nuance of what was happening. �ey were patient with my questions and were always able to provide answers. �eir knowledge of the mountain communities and corresponding real estate markets helped me ascertain exactly what my goals were with the property. �e most important thing the Dean Aguilar Group brings to the table is integrity and honesty. �ey never sugar-coated any details and always gave me a truthful and honest response. If these are the characteristics you value in a real estate professional, I encourage you to contact Dean Aguilar Group.”


A S T O R Y A B O U T YO U R H O M E

�e experiences, opportunities, and lifestyle must be conveyed in order to attract the attention of the internet buyer. Considering 98% of all buyers start on the internet, what is said about your home is equally as important as the photos and videos.

Our goal in marketing your home is to appeal to all 4 personality types and the way they wish to gather information.

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T R U T H I N T R A N S PA R E N C Y

“Afroditi was a pleasure to work with and sold our home at the list price in just 9 days! She was so professional and responsive, and we always felt like she had our best interests at heart. I’d recommend her and the rest of the Dean Aguilar Group to anyone looking for a smooth and pleasant home selling or home buying experience.”

– arthurwhitecool, zillow.com


M A R K E T I N G S H O U L D B E F A C T U A L

Anything we put out to the public will be shared with you. Only a handful of realtors are willing to share the marketing they do with their customer including what they put into the Multiple Listing System.

We feel transparency is in both of our best interest.

Your approval will be requested before we share your home with the rest of the world.

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YO U R H O M E O N 8 0 0 + S I T E S

“Fantastic, customer-focused, and the most responsive realtor I have worked with!”

– Jean & Michael M., San Diego, CA


B I G 3

We realize 80% of the potential buyers for your home are from somewhere else. Our internet presence runs wide and deep with over 800 websites in our distribution network.

We pay a premium to showcase your listing on the “Big 3": Zillow, Trulia, and Realtor.com. Your property is automatically placed at the top of the property searches on these sites.

No one has a wider placement for your home.

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“We received orders to deploy and Dean and his team came highly recommended to us by our friends at the 32nd st base. Dean undersood our situation, and had an amazing team to help us sell our condo in Balsera. We sold in 21 days. Truly grateful.”

– Monica & Troy M., Tierrasanta, CA

O U R S A N D I E G O B R A N D I S G L O B A L


W H Y D E A N A G U I L A R G R O U P ?

Dean Aguilar Group is the #1 most recommended and reviewed real estate team on Zillow, Trulia, and Realtor.com with over 400 reviews.

People all over the world have visited our globaly recognized website making us the #5 most visited website of San Diego Real Estate. Hundreds of international buyers have searched and bought over our 40 year existence. Dean Aguilar Group was nominated by Google as the most active website of 2010, 2011, and 2012 for Real Estate inquiries in San Diego. Our brand has become the most trusted name in San Diego Real Estate.

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O U R N U M B E R S T E L L I T A L L

Average Sales Price to List Price Ratio• All other agents average to 95%• Our team averages 97.5%• We net our customers 2.5% more!

Average Days on Market• All other agents average 48 days• Our team averages 28 days• Our customers sell 20 days faster!

Per Person Productivity• All other companies average 6.8 deals per year• Our team averages 82 deals per year• �is means our team is more in tune to the market


W H O YO U W O R K W I T H M AT T E R S

• Dean Aguilar Group sold 92 properties last year which is nearly double the next closest agent or team in your area.

• �e average Realtor sells 4 homes a year.

• Dean Aguilar Group is the #1 most recommended team in all of San Diego.

• Dean Aguilar Group is among the top 1% of San Diego Real Estate.

• We are a group of dedicated full time professionals who are heavily invested in ensuring your home sells for top dollar in the least amount of time possible.

• To see property for sale visit www.DeanAguilarGroup.com.

• If you would like to know your h0me’s value visit: www.viewsandiegoareahomes.com.

• To speak directly to a team member call 619-550-7892.

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3 T H I N G S T H AT S E L L R E A LE S TAT E : P R I C E , E X P O S U R E ,A W I L L I N G B U Y E R

“A�er having our property ‘on the market’ for some time without success, we asked Team Aguilar to list our home. In very short order they designed and implemented a concise, directed marketing plan. Almost immediately, we saw an upswing in activity with our listing. We had more exposure and not surprisingly more showings. �roughout our listing, Team Aguilar remained in constant contact keeping us apprised of activity at our home and the feedback we received from prospective buyers. To make a long story short, we ended up selling our home at a very fair price and in a very reasonable time-frame. We are very pleased with Dean, Alex and the entire sta� of Team Aguilar! �e next time we need real estate help we won’t work with anyone other than Team Aguilar.’

– Allen M. Flower, San Diego, CADean Aguilar | (619) 550-7892 | [email protected]

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