happy valley communications consulting campaign book …€¦ · in this campaign book we will...
TRANSCRIPT
Happy Valley Communications Consulting Campaign Book
Spring 2014 Table of Contents
Client and Team Contact Information……………………………………. Summary of Consulting Branch…………………………………………… Client Explanations with Provided Assistance…………………………... The Spot 2G………………………………………………………….. UniQulture……………………………………………………………. H2O-Pal………………………………………………………………. The Village at Penn State ………………………………………….. VorTic Watches…………………………………………………….. College Town Film Festival………………………………………… Penn State Reads 2014-2015……………………………………… Media Hits………………………………………………………………….. Appendix A………………………………………………………………….
Client and Team Contact Information
Consultants - Senior Consultant: Anastasia Goldberg
Junior Consultant: Aly Stark
Junior Consultant: Kelly Marcus
Spring 2014 Clients – The Spot 2G: VorTic Watches: Nathan Cashchera Mac Frederick [email protected] [email protected]
UniQulture: R.T. Custer Fredrick Ohen [email protected] [email protected] H2O-Pal: College Town Film Festival Matej Marjanovic Dr. Matthew Jordan [email protected] [email protected] Matt Reading Eric Zudak [email protected] [email protected] The Village at Penn State: Penn State Reads 2014-2015 Donna Newberg Barry Bram [email protected] [email protected]
Happy Valley Communications – Consulting Branch
As Happy Valley Communications is continuing to expand, we designed a new platform where smaller clients who need immediate assistance and public relations expertise can quickly get the help they need. Helping local businesses, faculty members, and students around the Penn State community allows Happy Valley Communications to deliver a wide range of communications needs. The consulting branch takes on many small and big clients during one semester and has a formal consultation with them to understand exactly what they need from us and to lay out an outline of what we can provide to them in a given time period. Some clients from this past semester were Barry Bram with Penn State Reads, Dr. Matthew Jordan with College Town Film Festival, and Mac Frederick with VorTic Watches. In this campaign book we will highlight each client and exactly what we were able to provide to them in the given time frame. No client is alike in the needs that they want from Happy Valley Communications consulting team, which makes it an exciting new beginning. We are excited to see the growth of the consulting team in previous years to come. Within the last year we have attained so much growth and have surpassed our hopes of the consulting branch. We hope you enjoy the work we have accomplished in this semester and cannot wait to continue the journey with many more students, faculty and community members in the State College area in years to come.
The Spot 2G: The Spot 2G provides the most up-to-date daily bar and restaurant specials around State College. Through a partnership with local venues, the Spot 2g’s webpage, Twitter and Facebook accounts directly connect bar and restaurant goers to nightlife hot spots. It includes hourly drink specials, entertainment acts, cover charges, special promotions, and anything else a bar goer would need to plan their perfect night. Featured venues display the best daily food and drink specials ranging from local sports bars to upscale dining. Connect to their social media sites to get “on the spot” updates right on your Twitter and Facebook accounts. The Spot 2G allows its users to plan his or her night right at their fingertips. How Happy Valley Communications helped The Spot 2G:
Rebranding their logo Creating business cards Sending out media pitch with press release to public
Nathan Caschera
(908) 977-6824
www.thespot2g.com
www.thespot2g.com
Samuel Hill
(908) [email protected]
UniQulture: UniQulture is a new website that will be launching in the Fall of 2014 at Penn State that allows students and community members to gain information about everything that is happening on campus on one social media platform. While UniQulture combines facebook posts, Instagram photos, tweets, and news articles together on one platform, it also allows students to share club information and events on the live calendar. Students who are enrolled at Penn State University are given the opportunity to share their experiences and publish content for viewers around the world to see on one platform. The website is designed to provide students, faculty members, incoming students, and community members an up to the hour synopsis of what is happening around campus. How Happy Valley Communications helped UniQulture:
Created a Communications Plan Created a media pitch to send out to various media channels Created a press release Research each student club and organization in order to add them to the
website Researched other websites that are similar to UniQulture Provided assistance and professional opinions about website platform Evaluated all aspects of the website Planned a large scale grand opening event at the HUB for next Fall 2014 Created an elaborate timeline for next Fall 2014
H2O-Pal: H2O-Pal is a unique, one of a kind water bottle, with innovative technology built in that can easily be accessed on your smartphone. This is the first water bottle that has the ability to record your water drinking habits and to meet your daily requirements of water intake in order to be more focused, energized, and healthier overall. With the sleek design of the H2O-Pal, innovative technology, and daily reminders in order to keep on track, this product will make a splash in the community. There are currently ten H2O-Pal’s being tested by several individuals such as athletes in addition to non-athlete students, who engage in regular physical activity. After testing and receiving positive feedback, H2O-Pal plans to launch the water bottle to a targeted public audience.
H2O-Pal makes tracking your daily water intake easy, reliable, and fun with their brand new iPhone app. This app consistently updates every sip you take throughout the day, gives you daily reminders to drink more, and shares your progress with your friends. H2O-Pal provides their customers with “more energy and better health through optimal fitness.”
How Happy Valley Communications helped H2O-Pal:
Created a social media marketing plan Pitched to different media channels Reviewed their press materials and social media platforms Gained coverage from
o Statecollege.com o Onward State o Medium.com
The Village at Penn State: The Village at Penn State is a non-profit retirement community that strongly encourages a relationship with Penn State University and provides the resources necessary to do so. The residents that live at The Village spend their time all over campus trying to help out college students, faculty members, and community members in the downtown State College area. They are continuously keeping their minds and bodies active throughout the week by participating in campus run events and volunteering their time.
How Happy Valley Communications helped The Village: Created a Press Release Distributed the press release to our media contacts Gained a 2 page feature story spread in Centre County Gazette
VorTic Watches: Penn State students R.T. Custer, Mac Fredrick, Frank Barber and Tyler Wolfe have announced the creation of VorTic Watches, a new watch that uses precision and accuracy to assure that every watch is a perfect fit. The goal of the four students is to make every VorTic Watch the perfect fit and set the standard for the watch industry. They will be hosting a kickstarter to raise money for their production of the first batch of VorTic watches starting September 2014. They hope to target Penn State Alumnus first and then outreach to the country. While they hope to be able to raise a set amount of money on their kickcstarter they also want to spread awareness about VorTic watches to the watch community and people around the country.
How Happy Valley Communications helped VorTic Watches: Created a press release Directed and filmed their Kickstarter video Created flyers Created a 3-fold pamphlet for them to use during ITS Start-Up week at Penn
State University
College Town Film Festival: College Town Film Festival (CTFF) creates a new concept for independent films to gain a broader audience. Bringing the second annual film festival to State College allows students, faculty and community members a chance to interact in educated discussion about films that we may normally shy away from. CTFF allows students to engage with one another at a filmmaker’s workshop and learn something new from a short film. CTFF plans to expand to universities around the country to increase communication and collaboration between the academic, creative and business sectors of independent films.
How Happy Valley Communications helped College Town Film Festival: Created and executed a Social Media Campaign Created and executed a Public Relations Campaign Did promotions on Penn State’s campus Provided help during all 20 events during the four day film festival Reached our goal of 400+ students attending the film festival
Penn State Reads 2014-2015:
Penn State Reads is a reading program for incoming first-year students. Penn State Reads offers incoming students and faculty the opportunity to engage in intellectual discussions inside and outside of the classroom. Incoming freshman are given a complimentary book over the summer that has been carefully selected to encourage students to think critically about the world around them through one shared text. Penn State students are given the opportunity over the course of the year to discuss the book’s themes during campus events planned throughout the year.
How Happy Valley Communications helped Penn State Reads: Marketing and Social Media Research Created and executed a Social Media Strategy Designed three posters for their events Wrote, directed, and edited a 2 minute video clip to show to incoming first year
students at Penn State
Media Hits:
Media Hits:
Appendix A:
The Spot 2G
Media Pitch
UniQulture Press Release
UniQulture Timeline
UniQulture Pitch Contact List
UniQulture Communications Plan
UniQulture’s Internship Application
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O- Pal’s
Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Socia
l Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
H2O-Pal’s Social Media Marketing Plan
The Village Press Release
The Village Media Pitch
VorTic Watches Communications Plan
VorTic Watches Communications Plan
VorTic Watches Communications Plan
VorTic Watches Press Release