happiness: its meaning, measurement and significance dan turton

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Happiness: Its Meaning, Measurement and Significance Dan Turton

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Page 1: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness: Its Meaning, Measurement and

Significance

Dan Turton

Page 2: Happiness: Its Meaning, Measurement and Significance Dan Turton

Overview

• L1 (today): – Happiness and the meaning of life

• L2 (Thurs 29 Oct): – Measuring happiness

• L3 (Thurs 5 Nov): – Happiness… so what?

Page 3: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness: Its Meaning, Measurement and

Significance

L1: Happiness and the Meaning of Life

Page 4: Happiness: Its Meaning, Measurement and Significance Dan Turton

Objectives

• Happiness, well-being and the meaning of life

• Ancient views of happiness• Modern views of happiness• Analysing and discussing the

accounts• Understanding the importance of

happiness for ‘the good life’

Page 5: Happiness: Its Meaning, Measurement and Significance Dan Turton

The Meaning of Life• The BIG question

– It should inform us on how to live

• What, if anything, is the purpose for life?– Religious/spiritual purposes– Survival and reproduction– There is no purpose for life

• How can we find meaning/value in life?– Flourishing– Making plans and seeing them through– Enjoying being in the moment

Page 6: Happiness: Its Meaning, Measurement and Significance Dan Turton

The Purpose for Life

• Religious/spiritual Purposes– Advises how to live, but its too risky!

• Survival and reproduction– Says nothing meaningful

about how to live!– We are fermenting globules

• Neither really satisfy

Page 7: Happiness: Its Meaning, Measurement and Significance Dan Turton

Finding Meaning/Value in Life

• Concluding that there is no purpose for life does not mean that your life is meaningless

• Our experiences and actions seem meaningful/valuable (or the opposite) to us

• Without ‘higher’ guidance, we should probably still try to live a meaningful/valuable life

Page 8: Happiness: Its Meaning, Measurement and Significance Dan Turton

The ‘Good Life’

• We should still try to attain the ‘good life’

• What kind of ‘good life’?– A good example of a life– Aesthetically good– Morally good– Causally good– Subjectively good

Page 9: Happiness: Its Meaning, Measurement and Significance Dan Turton

Well-Being

• The subjectively good life = the life that is good for the one living it = Well-Being

• What makes someone's life go better/best for them?

• If your life starts to go better (for you), then your well-being has been improved

Page 10: Happiness: Its Meaning, Measurement and Significance Dan Turton

Theories of Well-Being…

• Explain what ultimately makes a person’s life go better for them

• Most theories hold that only one or a few things intrinsically/ ultimately make a person’s life go better or worse– Most things have instrumental value– Use the ‘why?’ test

Page 11: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness & Well-Being

• Happiness is a simple and commonplace state of mind

• It’s also a complex and abstract notion

• Does happiness = well-being?– Is all happiness ultimately good for us?– Is only happiness ultimately

good for us?

Page 12: Happiness: Its Meaning, Measurement and Significance Dan Turton

Defining Happiness

• To know if happiness = well-being, we need to be clear about what happiness is

• And then ask ourselves if that and only that is all there is to a life that is good for the one living it– Is happiness the ultimate explanation for

why anything is good for us?

Page 13: Happiness: Its Meaning, Measurement and Significance Dan Turton

Ancient Accounts of Happiness as Well-Being

Page 14: Happiness: Its Meaning, Measurement and Significance Dan Turton

Around 700BCE• Happiness as a blessed life (by the Gods)• Happy people (men) were lucky, enjoyed

life, beautiful, prosperous, well-regarded, healthy, athletic, fathers of fine children etc.

• You don’t know if you’re happy until you’re dead!

• Dying young could be good for your happiness!

• It was foolish to strive for happiness because it was totally up to the Gods!

Page 15: Happiness: Its Meaning, Measurement and Significance Dan Turton

Socrates/Plato ~ 400BCE

• Happiness is possessing what is good & what is beautiful

• Happiness is up to us, not the Gods• Learning to control our Eros (desires)• At first loving simple beauty

– E.g. a beautiful person

• Then, loving the beauty of wisdom & truth– E.g. being a philosopher!

• Socrates thought this process would take quite a while

Page 16: Happiness: Its Meaning, Measurement and Significance Dan Turton

Aristotle ~ 300BCE

• Happiness is flourishing (eudaimonia), which is the purpose of man (not women or animals)

• Eudaimonia: the soul expressing virtue• But ‘happiness in general’ is similar to the

list from before• Still up to us, but hard if the Gods give you

a bad start• Virtues are ‘golden means’

• Cowardice – courage - rashness• Boastfulness – self-respect – self-deception

• But… Godly contemplation was real happiness

Page 17: Happiness: Its Meaning, Measurement and Significance Dan Turton

Making Happiness Attainable

• Socrates/Plato/Aristotle set thebar for happiness too high

• Zeno & Epicurus offered realistic alternatives

• Both thought their versions of philosophy could make life bearable or happy by avoiding the vagaries of ‘fortune’

• Both, esp. Epicurus, included women and slaves as people

Page 18: Happiness: Its Meaning, Measurement and Significance Dan Turton

Epicurus - Hedonism• Happiness is a life of pleasure &

not pain• Gods don’t get involved with our lives• Hence: a ‘hedonist’ is a pleasure-seeker• Epicurus was no modern-day hedonist

– Pleasure doesn’t mean sensual pleasure– Pleasure is freedom from bodily and especially

mental pain– Pleasure can come from ‘sober reasoning’ –

examination of the world and ourselves

Page 19: Happiness: Its Meaning, Measurement and Significance Dan Turton

Zeno - Stoicism

• A great creator gives the universe its underlying logic and reason– So, everything is as it should be

• Humans logical place in the universe:– Being virtuous… which is being happy!– None of the other things have any value

• The man of true virtue will be happy… even when being tortured!

• Hence: ‘Stoic’ means unaffected by suffering or joy

Page 20: Happiness: Its Meaning, Measurement and Significance Dan Turton

Examining our Desires• Both Epicurus and Zeno believed that our

desires must be examined if we are to be happy– Unsatisfied desires cause unhappiness

• Epicurus: train yourself to desire only enough to not be hungry, thirsty or cold

• Zeno: train yourself to restrict your emotions – if something displeases you then change it or your expectations

Page 21: Happiness: Its Meaning, Measurement and Significance Dan Turton

• 700+BCE: Being blessed by the Gods– Don’t bother trying (it’s not up to you)

• Socrates: Loving wisdom (philosophising)– Ignore our lower Eros (lower desires)

• Aristotle: Lots, especially expressing virtue & philosophising– Be lucky & dedicate life to using reason to express

virtue• Epicurus: Being free of bodily & especially mental

pain– Examine and limit desires to the basics

• Zeno: Being at one with the universe (being virtuous for humans)– Restrict emotions - don’t desire anything you don’t

have

What it is and How to Get it

Page 22: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion

• Which ancient philosopher had the best account of happiness?

• Is being virtuous the same as being happy, or is it an indirect route to happiness or is it totally irrelevant?

• Some consider it a human right to be able to pursue happiness, but is it a bad idea to desire happiness?

Page 23: Happiness: Its Meaning, Measurement and Significance Dan Turton

Modern Accounts of Happiness as Well-Being

Page 24: Happiness: Its Meaning, Measurement and Significance Dan Turton

Hedonism• Well-being = happiness

= pleasure and not pain• Pleasure is the only thing that is

intrinsically valuable for us• Folk: get pleasure now!• Philosophers: maximise pleasure

over your entire life– Bentham: duration x intensity – Mill: quality, duration x intensity

Page 25: Happiness: Its Meaning, Measurement and Significance Dan Turton

Is Pleasure the Only Thing of Value?

• Compare two lives • Similarities:

– Both lived long lives & have experienced equal pleasures from the same sources

– Sources: being loved by their family & friends, achieving at work & in hobbies etc.

• Differences:– One of them is mistaken about all of the things

he takes pleasure in– The other is not

• Whose life is better?

Page 26: Happiness: Its Meaning, Measurement and Significance Dan Turton

Desire-Satisfaction

• Well-being = the satisfaction of your desires = (sometimes) happiness

• Getting what you want is the only thing that is intrinsically valuable for us

• Informed D-S: only adequately informed desires count

• Ideal D-S: only desires that fit some objective criteria count

Page 27: Happiness: Its Meaning, Measurement and Significance Dan Turton

Is the Satisfaction of Our Desires Good for us?

• Actual and informed desires are often for things that are, on balance, bad for us!

• Ideal desires require some kind of objective standard

• We choose to desire things because we think that their satisfaction will provide us with some value or meaning

• D-S accounts put the value in the satisfaction, not the ultimate reason for having the desire

Page 28: Happiness: Its Meaning, Measurement and Significance Dan Turton

Modern Accounts of Well-Being

• Mental state accounts– E.g. hedonism

• Desire-satisfaction accounts– E.g. informed desire-satisfaction

• Objective list accounts– E.g. flourishing/objective list accounts

Page 29: Happiness: Its Meaning, Measurement and Significance Dan Turton

Flourishing• The good life for the one

living it (well-being) is the life of flourishing

• Flourishing = developing & expressing natural capacities and powers

• Developing excellencies in one or all of your species’ fundamental traits

• Only some versions include or require happiness/enjoyment of life

Page 30: Happiness: Its Meaning, Measurement and Significance Dan Turton

Flourishing = Objective List

• But, which traits do you prioritise? – Is excellence in reasoning or long-

distance running better for us?• The naturalistic fallacy• Unnatural things can be good for us

too!– E.g. Pacemakers, wings etc.

• We end up with a list of things that are good for us

Page 31: Happiness: Its Meaning, Measurement and Significance Dan Turton

Objective List = ‘Objective’ List

• A list of the ultimate goods• Most objective list theories

lack justification of their ‘irreducible/intrinsic’ goods

• E.g. Ross’ account:– Knowledge, Pleasure, Virtue and the proper

apportionment of pleasure to virtue• Can’t we explain knowledge with pleasure

or desire-satisfaction?• Why is it ultimately better for me that my

pleasure comes from virtue?

Page 32: Happiness: Its Meaning, Measurement and Significance Dan Turton

What are the Ultimate Bearers of Value?

• Remember: Accounts of well-being need to say what the ultimate bearers of value are

• Some accounts just use happiness• Some use happiness and other

(independent) goods• Some don’t even use happiness!

Page 33: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion: Accounts of Happiness/ Well-Being

• What is the best account of happiness?

• Do any of the modern accounts of happiness = well-being?

• Or are there other things that are intrinsically good for us?– If so, what are they?

Page 34: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness and the Meaning of Life

• Most people think happiness is at least important for our well-being – for finding meaning/value in our lives

• But it’s not clear what we can or should do about that fact

• First we need to know how well happiness can be measured

• And then we can discuss what we could and should do with that information

Page 35: Happiness: Its Meaning, Measurement and Significance Dan Turton

How to Find Out More

• Further reading:– The Pursuit of Happiness: A

History from the Greeks to the Present

– By Darrin McMahon– Also published as

“Happiness: A History”

Page 36: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness: Its Meaning, Measurement and

Significance

L2: Measuring Happiness

Page 37: Happiness: Its Meaning, Measurement and Significance Dan Turton

Objectives

• Show how various types of happiness are measured

• Discuss the advantages and disadvantages of the approaches

• Understand the limitations of measurements

Page 38: Happiness: Its Meaning, Measurement and Significance Dan Turton

Are you Happy?

• A simple and a complicated question

• How we go about answering it depends on what we take ‘happiness’ to mean

• Or, it depends on how the question is asked

Page 39: Happiness: Its Meaning, Measurement and Significance Dan Turton

How Can I Find Out How Happy You Are?

• Indirectly– Look at your wealth/income– Look at your capabilities or your quality of

life indicators

• (More) Directly– Observe your behaviour– Brain scans– Ask you

Page 40: Happiness: Its Meaning, Measurement and Significance Dan Turton

Looking at Your Income• Used by:

– Some economists & politicians– Most of us as an indicator of ‘national

progress’

• Income is an indicator of ability to satisfy preferences (and thereby make yourself happy)

Page 41: Happiness: Its Meaning, Measurement and Significance Dan Turton

Margin of Discontent

• Gap between what we have and what we want

• Two solutions:1) ‘Sages’ solution:

• “Give up wanting” – Hard & boring?

2) ‘Economic growth solution:• “People satisfy their wants by increasing

their possessions, thus becoming happier”

Page 42: Happiness: Its Meaning, Measurement and Significance Dan Turton

Looking at Your Income• Used by:

– Some economists & politicians– Most of us as an indicator of ‘national

progress’• Income is an indicator of ability to

satisfy preferences (and thereby make yourself happy)

• Benefits: Easy to calculate and compare on large scale

• Problems…

Page 43: Happiness: Its Meaning, Measurement and Significance Dan Turton

Does $$ Make Us Happy?

1) Reducing the margin of discontent makes people happier

2) Economic growth helps consumers to reduce their margin of discontent

• If 1. and 2. are both true, then why have we gotten richer…but not happier?

• Evidence?

Page 44: Happiness: Its Meaning, Measurement and Significance Dan Turton
Page 45: Happiness: Its Meaning, Measurement and Significance Dan Turton

Materialism Doesn’t Pay

Very High

Page 46: Happiness: Its Meaning, Measurement and Significance Dan Turton

Adaptation

• Lottery winners return to pretty much the same level of happiness after 1 year (contested)

• The more we have:– The more we want and – The more we think we need

• Evidence?

Page 47: Happiness: Its Meaning, Measurement and Significance Dan Turton

So, Does $$ Make Us Happy?

• So, unless you are materialistic, more $$ makes very little difference to our happiness – much less than:

– A loving relationship– Volunteering– A rewarding job

• But materialistic people seem to have a pretty strange idea of happiness

• Having said all this… who would not want to win lotto?

Page 48: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion

• Can money not buy happiness or are we just spending it on the wrong things?

• Is it possible to avoid adapting to new things that bring us happiness?

• Has anyone sacrificed money for happiness? How did it go?

Page 49: Happiness: Its Meaning, Measurement and Significance Dan Turton

Looking at Your Capabilities/QoL Indicators

• Used by: – Some economists & politicians– Often encouraged by NGOs

• Income, access to education, healthcare, clean environment, employment, political freedoms etc.

• Benefits: Not too hard to calculate and compare on large scale

• Problems…

Page 50: Happiness: Its Meaning, Measurement and Significance Dan Turton

Aren’t We all Capable of Happiness?

• People from all walks of life report themselves as happy, even those whose circumstances look dire to us

• Adaptation (again)• Relativity of happiness• Determinants of happiness

– Evidence?

Page 51: Happiness: Its Meaning, Measurement and Significance Dan Turton

Determinants of Happiness

Genetics50%

Attitude40%

Circumstances10%

Page 52: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion

• What is more important, freedom, education, or happiness?

• Which is better, a long life of medium happiness or a medium life of great happiness?

• Should we focus on genetic technology and cognitive behavioural therapy instead of circumstances?

Page 53: Happiness: Its Meaning, Measurement and Significance Dan Turton

Observe Your Behaviour• Used by:

– A few academics– Just about all of us!

• By observing body language and behaviour we can tell how happy someone is

• Benefits: easy to do, especially with people you know well

• Problems: impractical on large scale and…

Page 54: Happiness: Its Meaning, Measurement and Significance Dan Turton

Smile!

• Smiling is the main way to tell if someone’s happy… but only if they are real smiles

• Duchenne (real) smiles can be noticed by the ‘sparkle’ in the eyes

Page 55: Happiness: Its Meaning, Measurement and Significance Dan Turton

Scanning Your Brain• Used by:

– A few academics• Activity in specific areas of the brain

are measured and compared to the other direct measures of happiness

• Benefits: becoming increasingly accurate

• Problems: very impractical on large scale and still mysterious

Page 56: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion• If happiness has a biological cause in

the brain, then we will be able to influence it with drugs, surgery, bionics etc… but should we?

• If our brains show equal ‘happiness activity’, then are we equally happy? How can we know this?

Page 57: Happiness: Its Meaning, Measurement and Significance Dan Turton

Asking You

• Used by: – Psychologists– Occasionally by economics academics

• You think about and answer a question regarding your happiness. After all, who could be better than you at judging how happy you are?

• Benefits: Not too hard to calculate and (possibly) compare on large scale

• Problems… depend on the question…

Page 58: Happiness: Its Meaning, Measurement and Significance Dan Turton

3 Types of Questions I Can Ask You (3 Levels of Happiness)

1) How are you feeling right now (from 1 to 7)?

– Introspection

2) All things considered, how happy are you these days (from 1 to 7)?

– Introspection, comparative judgement

3) On the whole, how good do you think your life is (from 1 to 7)?

– Introspection, comparative judgement, relative to conception of ‘the good life’

Page 59: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level One Happiness: Feeling Happy in the Moment

• How are you feeling right now?– Introspection

• Level One Happiness (Nettle)– Mood– Pleasure– Joy– Absence of pain and suffering (negative

feelings)• Fear, Anger, Sadness, Disgust, Pain

Page 60: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level One Happiness: Feeling Happy in the Moment

• Is there really such a thing?

• How good are we at getting it right?– Introspection– Smiling.– Brain scans

• How good is it to have?

Page 61: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level Two Happiness: Judging Your Happiness

• All things considered, how happy are you these days?– Introspection, comparative judgement

• Level Two Happiness (Nettle)– Total net Level One happiness (Kahneman)– Well-being– Satisfaction– Judgement about feelings

• Can be distorted by biased judgements

Page 62: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level Two Happiness: Judging Your Happiness

• Is there really such a thing?

• How good are we at getting it right?– Appraisal biases– Aspirational biases

• How good is it to have?

Page 63: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level Three Happiness: Thinking You Have a Good Life

• On the whole, how good do you think your life is?– Introspection, comparative judgement, relative

to conception of ‘the good life’

• Level Three Happiness (Nettle)– Eudaimonia– Fulfilling potential– Quality of life

• Doesn’t always require Level 1 or 2 happiness

Page 64: Happiness: Its Meaning, Measurement and Significance Dan Turton

Level Three Happiness: Thinking You Have a Good Life

• Is there really such a thing?– Subjectively: yes– Objectively:

interesting question

• How good are we at getting it right?

• How good is it to have?

Page 65: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness ‘Continuum’

Level 1- Momentary

feelings- Mood- Pleasure or

joy- Not suffering

Level 2- Judgements

about feelings- Net level 1

happiness- Well-being- satisfaction

Level 3- Holistic

evaluation of value of life

- Flourishing- Needn’t

include happiness

More emotional, sensual, and reliable

More cognitive, moral, and easily biased

Page 66: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion• When (if ever) are our judgments

about how we feel accurate enough to make decisions by?

• For self- and governmental –assessment, which method of measuring happiness:– Provides the best gauge of actual

happiness (most accurate/ reliable)?– Is the easiest to carry out?

• Or, suggest another method

Page 67: Happiness: Its Meaning, Measurement and Significance Dan Turton

How to Find Out More

• Further reading:– Happiness: The Science Behind

Your Smile• By Daniel Nettle

– Stumbling on Happiness• By Dan Gilbert

• Multimedia info:– www.danturton.com/happiness– http://

www.nationalaccountsofwellbeing.org/

Page 68: Happiness: Its Meaning, Measurement and Significance Dan Turton

Happiness: Its Meaning, Measurement and

Significance

L3: Happiness… So What?

Page 69: Happiness: Its Meaning, Measurement and Significance Dan Turton

Objectives

• Use our previous learning (about what happiness is, how valuable it is and if we can measure it) to help us…

• Decide what we should do about happiness both personally and as a society

Page 70: Happiness: Its Meaning, Measurement and Significance Dan Turton

So What Should I Do?

• Perhaps you should pursue happiness (wisely) & gently encourage those you love to do the same

• Perhaps by trying to change things about yourself– Try to be open-minded, – Extroverted, – Positive,– Believe that you can control your own life,– And, stop negative thought patterns (Cognitive

Behavioural Therapy)

Page 71: Happiness: Its Meaning, Measurement and Significance Dan Turton

So What Should I Do?• Perhaps you should change what you do with

your time– Reduce commuting– Take holidays with family (work-life balance)– Get married & spend time keeping it in good

shape– Don’t necessarily have kids– Make and keep good friends– Meditate once a day– Exercise at least twice a week– Volunteer & become ‘socially enmeshed’– Go to church?

Page 72: Happiness: Its Meaning, Measurement and Significance Dan Turton

So What Should I Do?• Perhaps you should buy

experiences, not stuff• And maybe… ‘happiness hats’ &

drugs!• Happiness hats

– http://gizmodo.com/5391968/the-happiness-hat-will-spike-your-skull

• Deep Brain Stimulation– Early days, but has temporarily

cured anhedonia in chronic depressives

• Drugs of the future might be easier to use than DBS hats

Page 73: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion• Would you take a 50% higher-paying job

that required 1 hour more commuting per day?

• If meditation has been ‘proven’ to make us happier, why don’t more people do it? Do you do it?

• Would you advise a friend about what the latest happiness study says about the decision s/he is about to make?

• Would you use a happiness hat/drugs?

Page 74: Happiness: Its Meaning, Measurement and Significance Dan Turton

So What Should the Government Do?

• Assuming the following:– Happiness is important to most of us – Happiness can be increased– Government policies can affect happiness– Governments try to do what is best for their

citizens• Governments should seek and use relevant

happiness data when deciding if policies are good. Assuming:– A sufficiently effective data-collecting method is

available– Gathering the data would not create any

widespread perverse incentives

Page 75: Happiness: Its Meaning, Measurement and Significance Dan Turton

Bhutan vs. New Zealand

• In Bhutan, happiness (they define it more like peaceful serenity) is the most important driver of policy– Since the late 1980’s

• In New Zealand, it’s often ‘the effect on the economy’– On jobs or per capita incomes or

GDP/GNP

Page 76: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion• Consider the assumptions mentioned

before…• Do we know enough about happiness and

value it enough to follow in the footsteps of Bhutan?

• Or should we just increase the relevance of happiness research in policy-making?

• If we do use considerations of happiness to inform policy-making, then should we use studies or just common sense?

• Or, are we assuming too much? Is using happiness to guide policy a hopeless idea?

Page 77: Happiness: Its Meaning, Measurement and Significance Dan Turton

Income Inequality• Income inequality might make Kiwis

unhappy (relativity of happiness)• Any citizens with an income of

$20,000 or less per year could be made happier by giving them access to more $$

• Should we cap very high incomes or guarantee minimum incomes?

Page 78: Happiness: Its Meaning, Measurement and Significance Dan Turton

Unemployment

• Unemployment is a major cause of unhappiness & dissatisfaction with life

• A redistribution of wages for civil servants (less for top execs) could create enough spare cash to create more jobs for unemployed job-seekers

• Should drastic measures like this be taken to ensure unemployment is minimal?

Page 79: Happiness: Its Meaning, Measurement and Significance Dan Turton

Employment

• More quality time with family, less time at work and more time commuting could make us happier (both individually and as a nation)

• Should the government mandate a better work-life balance?– More holidays?– Virtual workplaces?

Page 80: Happiness: Its Meaning, Measurement and Significance Dan Turton

Advertising

• Rosser Reeves– Manager of a

successful advertising company

• While holding up two coins:– “[Making] you think

that this quarter is more valuable than that one”

Page 81: Happiness: Its Meaning, Measurement and Significance Dan Turton

The Benefits of Advertising

• Winston Churchill:• “Advertising nourishes

the consuming power of men. It creates wants for a better standard of living… It spurs individual exertion and greater production.”

• Advertising improves our well-being

Page 82: Happiness: Its Meaning, Measurement and Significance Dan Turton

Does Advertising Make Us Dissatisfied?

• Beautiful (photo-shopped) women are in adverts everywhere

• They make us unhappy/ dissatisfied• Should we remove tax breaks for

pictorial advertising?• Should we ban pictorial advertising?

Page 83: Happiness: Its Meaning, Measurement and Significance Dan Turton

Education

• Being more intelligent doesn’t make you happier… it may even make you less happy

• Should we make learning positive psychology & social skills part of school education?

• Should schools focus on happiness or work?– Happiness 52%, work 43%

Page 84: Happiness: Its Meaning, Measurement and Significance Dan Turton

Health

• Psychological health has a big impact on happiness

• Should more taxes go to counseling, positive psychologists, mediation classes etc?

• What about anti-depressants, happy pills, happy hats etc?

Page 85: Happiness: Its Meaning, Measurement and Significance Dan Turton

Foreign Policy

• A slight increase in taxes for rich people in rich countries would be more than enough to fund the continual development of the world’s poorest communities (making them happier)

• But, people (rich or not) don’t like having stuff taken from them

• Should foreign aid tax be increased?

Page 86: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion• There are many policies that could be

implemented in the name of increasing happiness

• Most policies just cost money. Are there other things that should not be sacrificed for happiness? E.g. freedom, intelligence etc?

• Some policies would work better if people didn’t know about them (e.g. happiness drugs in the water). Should the government always have to inform the public about such policies? Even when it would make them less happy?

Page 87: Happiness: Its Meaning, Measurement and Significance Dan Turton

The Press/Media• The press/media has long had the role as a

check and balance on government (where bias does not have too much influence)

• The press has the power (to some extent) to set the method used to measure the success of governments

• They seem to focus on financial economic indicators– http://www.youtube.com/watch?v

=mWC-2ZcIJCs

Page 88: Happiness: Its Meaning, Measurement and Significance Dan Turton

Discussion

• The media both sets and measures what is newsworthy – what the public want to know & what they learn to want– Should the media also publish information

about what the people should want to know about?

• Should the press/media do what they can to ensure the government does more direct measuring of happiness and uses the results to inform policy-making?

Page 89: Happiness: Its Meaning, Measurement and Significance Dan Turton

How to Find Out More

• Further reading:– Happiness: Lessons from a New Science

• By Lord Richard layard

• Further research:– Google Scholar search

• happiness+factor+review (from 2000 onwards)

• Multimedia info:– www.danturton.com/happiness– http://

www.nationalaccountsofwellbeing.org/