LET’S BESOCIALText

11.15.12

GLOBAL PRESENCE

WEBCASTS

GAMES

MOBILE APPS

SOCIALSOCIALMEDIAMEDIA

FA’sPersonal Brand Development

SOCIAL MEDIA

FA’sPersonal Brand Development

SOCIAL SITES - REACH TOOLS

SOCIAL MEDIA: BENEFITS

We know social media’s a big deal today – but why? What benefits can it bring to your business?

•Increase Brand / Company Awareness•Modern Evolution•Touching Audiences Socially•Engaging with Communities•Database + Measuring + Understanding your Audiences

Using these five points (with diligence) can prove to be most effective in building your social media presence.

SOCIAL MEDIA: SUCCESS

Social media sites such as Twitter, Facebook, LinkedIn, and Instagram are crucial in crowd sourcing and creating a network of followers.

• Facebook has 1 billion active users, Twitter has 170 million active users, and Google+ has 100 million active users

• 94% of corporations use social media and 85% say it’s given their business more exposure

• 80% of businesses use social media sites to monitor/extract information relating to competitors

• 55% of consumers share their purchases on Facebook, Twitter, Pinterest and other social sites

• Every minute of every day:

- 84,478 pieces of content are shared on Facebook

- 10,000 pieces of content are shared on Twitter

- 7,000 pieces of content are shared on LinkedIn

- 3,600 photos are shared on Instagram

SOCIAL MEDIA: SOCIAL PERSONA

Modern technology calls for quick and easy accessible information: friends and businesses alike use social media tools for communication, information sourcing and recognition.

Therefore, it’s important to make the most of your online presence by developing a social persona – it’s not just about you, it’s about we. Give yourself eyes, ears and a voice.

Your company profile is meaningless if it doesn’t communicate to your audience in a personable, relatable way.

Remember: “businesses are people too.”

McDONALD’S SA / CUPPACAKE PROMOTION

Objectives• Generate Trial and Repeat sales• Be an innovative brand by developing an engaging and fun campaign• Establish an engaging web presence to reach local users• Create a community who interacts with the brand through social media• Use the campaign to generate ‘talkability’ • Create awareness around events • Generate a highly engaging contest that drives participation• Engage ‘Friends of Cuppa Cake’ in an ongoing relationship with McDonald’s• Be cost effective in ad spend

McDONALD’S SA / CUPPACAKE PROMOTION

Building awareness with ‘friends’ and ‘likes’

McDONALD’S SA / CUPPACAKE PROMOTION

WIN!

WIN!

WIN!Cuppa Cake Winner! - R10,000Fan Page

SOCIAL MEDIA TIPS

• Promote new stories on your company’s social media sites

- Direct links to your website, a ‘quick story,’ photo gallery, etc.

- Posting new stories means you are actively participating

• Take advantage of every opportunity to build your database and get “likes” by

promoting your company / brand

- New clients, projects, news, success stories, etc.

• Use hashtags in your photo gallery (Instagram, Slideshare and Vimeo)

- To broaden the scope of your audience

• Ensure that your online profiles are 100% completed and filled with photo

albums featuring your work

- Make sure that posts are appropriately dated – this allows for easy site navigation and demonstrates organization

SOCIAL MEDIA TIPS

• Create a company group and join other related groups - Stay active in both your groups and others to increase connectivity

• Take advantage of thought leadership and thought sharing opportunities- Particularly in LinkedIn and press and blogs, by contributing to group

discussions and sharing opinions

• Make sure you are ‘aligned’ with your target audience - Be familiar with their “likes,” friends, companies, etc.

• Provide social links on your company’s website- As well as the ability to “like” and “share” individual stories / photos on the site- This will encourage your audience to become more actively engaged in your

social presence

SOCIAL MEDIA TIPS

• Remain active: 3 key elements - Diligence

- Constant monitoring- Maintenance

- Staying on top of trends and social site updates- Interaction

- Actively engaging, sharing and story telling- Post company news, interesting articles, photos, etc.

SOCIAL MEDIA: METRICS / ANALYTICS

Using analytics is an easy, effective way to monitor your social presence and give you hard facts about your progress down the social path.

•Most sites offer their own tools:- Facebook Insights (most in-depth of all)- LinkedIn Statistics- Vimeo Statistics

 •3rd party sites also offer tools for social sites:

- Google Analytics- Hootsuite- Cyfe

 •Then there are the external / outwardly-facing sites:

- Klout- Kred

THANK YOU

Gil Hanson215 487 7051www.hansondesign.com