hans-ulrich goessl dg agriculture and rural development moderator
TRANSCRIPT
Hans-Ulrich Goessl
DG Agriculture and rural development
Moderator
Aleyda Hernandez
European Parliament, Directorate-General for Communication:
The EP election campaign 2014
Brussels, 9-10 December
Maria Rosaria Fraticelli
Industry, Education, Training & Employment Department, Umbria Region, Italy
MA CHI SEI? COSA VUOI?(WHO ARE YOU? WHAT DO YOU WANT?)
I.E. EUROPEAN SOCIAL FUND MADE SIMPLE, ENTERTAINING AND...COOL
Maria Rosaria FraticelliUmbria Region
WHAT IS IT?THE INTERREGIONAL AGREEMENT
A CAMPAIGN ON EU, ESF IN GENERAL AND LOCAL ESF CO-FUNDED INTERVENTIONS
+A FINAL SHOW WITH GUEST STARS AND PRIZES
Brussels, 9-10 December
Sardinia Region required to adapt the “Ma chi sei? Cosa vuoi?” Campaign format to its territory and targets: The 1st Italian interregional agreement on ESF communication was signed
THE RESPECTIVE TARGETS
UMBRIA REGION
high school students
students’parents/relatives/teachers
citizens in general
SARDINIA REGION
high school students,their teachers and relatives
Brussels, 9-10 December
WEBSITEFACEBOOK
AND TWITTER
Brussels, 9-10 December
OTHER ADVERTISING AND COMMUNICATION ACTIONS
AFTER• short videos on the events• publication
BEFORE 17.000 DEM (Direct E-mail Marketing)• press releases to 94 media contacts (national and
regional press agencies, newspapers, TV and radio channels) + 118 free-lance journalists
• 2 local TV specials
DURING live streaming video transmission
Brussels, 9-10 December
LIVE QUIZ
quiz winners won study-visit packages to Brussels
3 steps
•ALL AGAINST ALL •THE INDIAN WARS•HIGHLANDER: There can be only one!
1 step
direct match among 10 teams of students. The students competing being chosen by schools themselves
quiz winners won study-visit packages to Brussels for themselves the parent/relative and the teacher accompanying him/her
the six-student team with the highest score
Another studi-visit package was selected by lot among the citizens attending the show
Brussels, 9-10 December
LOOK WHO'S TALKING!ESF in a nutshell: a quick question-and-answer interview with the MA
+Major co-funded projects explained by testimonials
• I.L.S. • School of Enterprise• IDE-E. (Pilot Project)
• Master & Back• Se-stante• Research-bursary • Merit/Research Grant• Guidance
• The Research-Grant Scheme• Eurodysseé
Brussels, 9-10 December
THE SINGERS AND COMIC SCENES
Black ‘n’ Blackinternational-root rap band based in
Perugia
Mr. Enticsfamous Italian rapper
John Peter Sloanprime-time show comic actor.
He is also a famous language trainer
Ilaria Porceddunation-wide famous pop singer
Giulio Goliacomic actor and M.C.
Brussels, 9-10 December
WHO ARE YOU? WHAT DO YOU
WANT? SCENES
Scene 1 - What is your degree? What is your job?
A video contest with high-tech prizes
Scene 2 - Your job...do you know how to get it?
Scene 3 - Do you know what to dress for a job interview?
Scene 4 - What is your personal entrepreneurial rate?
Brussels, 9-10 December
THE EVALUATIONThe campaign-and-event participants’
opinion
89%
10%1%
Do you think the initiative is innovative?
yes
no
no answer
90%
10%
Has your participation in the event increased your knowledge on Eu and
ESF?
yes no
94%
5%1%
Would you like the regional administration to organize initiative
of this kind again?yes
no
no an-swer
93%
7%
Do you think the initiative is innovative?
yes no
84%
16%
Has your participation in the event increased your knowledge on Eu and
ESF?
yes no
92%
8%
Would you like the regional administration to organize initiative
of this kind again?
yes no
Brussels, 9-10 December
THE EVALUATION
The European Commission’s opinion Mr. Nicolàs Gibert- Morin
EMPL E3 Head of Unit - Italy, Denmark, Sweden
Brussels, 9-10 December
COST BREAK DOWN
type of service CostGraphic concept and implementation. Set. Printing. Service and hiring of all technical appliances
€ 29.125,00
two online-test projecting, one test on entrepreneurship inclination, website, fb, and twitter (implementation and managing), hiring of the head hunter included
€ 4.800,00
Students' EU and ESF training, question list for quiz € 6.500,00
comic actor’s performance money € 3.500,00 style consultant’s performance money € 800,00 # 7 travels to Brussels € 7.900,00 Catering € 2.000,00 Video service € 1.500,00 TOTAL (exclusive of VAT) € 56.125,00
TIMING (technical actions only)
the earlier, the better (1 year- 6 months before the show) 1. Definition of the target of the audience2. Fixing the date of the show 3. Fixing the place for the show4. Europe Direct involvement (definition of the programme and
schedule for schools)5. Definition of the list of questions for the quiz6. Writing the script of the show and the main dialogues, chose images,
define the quiz regulation and prizes7. Choosing the M.C. 8. Inviting co-funded project testimonials 9. Signing the contracts with artists and guests10.Planning of the dedicated website11.Signing contracts with the suppliers for Design, Moving images,
Video Makers, Technical appliances
Brussels, 9-10 December
one month before the show•Training of the students •Invitations of parents and relatives•Publishing of the website•Recall all persons involved in the making of the show
3 weeks before the show•Online-pre registration opening•Ask the press office to issue a first press release on the campaign (and the show) with the indication of website for online-preregistration (only in case the event is open to general public)•Open Fb and twitter accounts
3 days before the show•Closing on-line pre-registration and preparing the lists of participants•Technical briefing with the stage-director and staff personnel
TIMING (technical actions only)
Brussels, 9-10 December
2 days before the show•Rehearsals for stage entries and intervention timing
1 day before the show•Dress rehearsals (final rehearsals) with mic, light, sound check
The same day of the show• general meeting (M.C./host and technicians).
TIMING (technical actions only)
Brussels, 9-10 December
CONCLUSIONS
•The best way to learn is having fun. People: showed increased knowledge and interest towards ESF topics gave many suggestions on what they wanted to know the next
time •Value for money: the originality of the campaign generated sensation and spontaneuos publicity
• Flexibility: you can decide how complex the final event can be according to the available financial and –above all- human resources
•It is important not to make the show...just a show•It is impossible to look back: people want more initiatives like this!
Brussels, 9-10 December
Brussels, 9-10 December