Blacksheep

BlackSheep is a local fast

fashion teens wear brand in

the Philippines with over 27

department store corners

nationwide and one boutique. The

brand was desperate to reassert

its positioning in the teen girl’s

segment, with a a whole new look

and marketing strategy.

Brand Manager (2014 )

K E Y R E S P O N S I B I L I T I E S

Repositioning the brand in

the teen girl’s segment.

In charge of product

management including product

design, material and finished

product sourcing, and product

development. (SS2014-FH2014)

Developing all marketing and

promotional efforts including

events management and social

media management

“Andi’s New Love” campaign

featuring local celebrity

Andi Eigenmann

Relaunched www.blacksheep.ph

Launched BlackSheep in the

Philippine’s leading e-commerce

website, Lazada.ph

Launched BlackSheep in

the biggest direct-selling

catalogue, Natasvha

Developing and implementing

visual merchandising directives

for departmentstores and

boutiques.

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Blacksheep

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S P R I N G S U M M E R S K U S ( 2 0 1 4 )

Blacksheep

S P R I N G S U M M E R S K U S ( 2 0 1 4 )

Blacksheep

S P R I N G S U M M E R S K U S ( 2 0 1 4 )

Blacksheep

Model: Andi Eigenmann

Photos by: BJ Pascual

MUA: Jake Galvez

Hair by: Jay Wee

Styling and Art Direction: Hannah Tan

S P R I N G S U M M E R C A M P A I G N ( 2 0 1 4 )

Blacksheep

C O N T E N T M A N A G E M E N T

S O C I A L M E D I A M A N A G E M E N T

Relaunched blacksheep.ph

with a whole new look, targeting

the local teen girl’s segment in

the Philippines

Boosted social media

presence: Increased Facebook

likes by over 55,000 likes,

increased Instagram followers

by over 2700 followers.

The “Andi Loves BlackSheep”

campaign gained so much

traction online and was featured

in several high traffic websites

such as inquirer.net and

business world.

Blacksheep.ph