hannah masterjohn | innovation showcase | 2014 solar symposium

20
Shared Solar Creating Universal Access to Clean Energy September 2014 1

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This is an Ignite Style presentation (five minute max presentations with slides that automatically advance every 15 seconds) that was a part of the 2014 Solar Symposium Innovation Showcase. Hannah Masterjohn, Program Director of New Markets, VoteSolar Taking Shared Solar Nationwide: Find out how shared solar is expanding nationwide, how it differs from green tariffs, and how different states are attempting to use the policy as a tool to address barriers to low-income solar investments.

TRANSCRIPT

Page 1: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

Shared SolarCreating Universal Access to Clean Energy

September 2014

1

Page 2: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

Current residential solar market The “panels on your roof” approach does not work for

the majority of customers.

Page 3: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

04/08/2023

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Current residential solar market

Page 4: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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How shared solar can help» Shared solar works for the

other 80%

» Gives renters, millions of home and business owners affordable access to clean energy for the first time

» Ideally, simple for customers to participate

Page 5: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

With shared solar, dense urban markets are no longer off limits

http://www.fastcodesign.com/1669351/new-york-city-s-energy-consumption-visualized-building-by-building

NYC Electric Demand = 30%+ of NY State

Rooftops and vacant land in outlying boroughs can host shared solar facilities, helping to meet enormous customer demand for clean energy

Page 6: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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How does shared solar work?

Page 7: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

How does shared solar work?

Page 8: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Why do we need policyNeed policy / utility cooperation to

» Properly value benefits from shared solar

» Get those benefits reflected on participating customers bills

Page 9: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Shared Solar Policies and Campaignswww.sharedrenewables.org

10 states have shared solar policy

Page 10: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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States where it’s working

• CO• CA – multitenant• hopefully soon DC!

Page 11: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Utilities doing it… their way

“”

Page 12: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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LMI-specific needCustomer challenges• Likely to rent – split

incentives

• Likely to be transient

• Difficult to credit qualify for solar financing

Page 13: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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LMI-specific needCustomer challenges• Likely to rent – split

incentives

• Likely to be transient

• Difficult to credit qualify for solar financing

Community challenges• Pollution, health

concerns

• Lack of jobs, training for 21st century jobs

Page 14: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Approaches for LMI customersCustomer benefitsColorado• 5% of energy

generated (by program portfolio) must go to low income customers

Page 15: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Approaches for LMI customersCustomer benefitsColorado• 5% of energy

generated (by program portfolio) must go to low income customers

Community benefitsCalifornia• At least 1/6 of solar

projects must be built in EJ communities

• Limited to 1MW in size

Conversely, NY proposal…• No more than 20% of

projects in EJ communities

Page 16: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Approaches for LMI customersCustomer perspective Community perspective» Require direct

participation by LMI customers

» Use of premium payments to support lower rate options for LMI

» Jobs» Health benefits» Community pride» Site on community

facilities – resiliency in emergencies

Page 17: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Policy considerations for LMI» Paying a premium isn’t gonna

cut it, and there’s no reason for it

» Fixed rates are probably good

» Need zero/low $ down options – subscription models appealing

Check out IREC model rules

Page 18: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Policy considerations for LMI» Maintain flexibility for

different biz models

» Get creative on value streams – donation of land/roof space, altruistic anchor tenant

» Looking for SCALABLE models

Check out IREC model rules

Page 19: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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Politics» Co-option of certain ratepayer advocates, NAACP

chapters, etc. to advance “solar hurts low income” narrative

» How to overcome?

Page 20: Hannah Masterjohn | Innovation Showcase | 2014 Solar Symposium

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The bottom line• Need to connect demand

for solar with optimal locations for solar

• Numerous benefits for LMI customers & communities

#solar4all