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© 2013 HangoutMarketingTraining.com All Rights Reserved. 1
Hangout Marketing Secrets
Tested Methods that Expand Your Exposure, Maximize Your Social Influence and Monetize Your Enterprise Promoting with G+ Hangouts!
Exclusively prepared by
Alex Mandossian Host of “The BIG Hangout”
© 2013 HangoutMarketingTraining.com All Rights Reserved. 2
The 3-Part Predicament You Now Face USEFUL TAKE-AWAYS:
Part 1: Not enough _____________
Part 2: Not enough _____________
Part 3: Not enough _____________
The Law of Growing ANY Business
“Nothing happens until your offer is _____________!”
The 4 Types of Marketing Interaction USEFUL TAKE-AWAYS:
Type #1: _________________
Type #2: _________________
Type #3: _________________
Type #4: _________________
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7 Stupid Hangout Marketing Mistakes USEFUL TAKE-AWAYS:
Mistake #1: ___________________
Mistake #2: ___________________
Mistake #3: ___________________
Mistake #4: ___________________
Mistake #5: ___________________
Mistake #6: ___________________
Mistake #7: ___________________
“Most advances are by mistake. You uncover what ‘is’ after you get rid of what ‘isn’t’.”
Buckminster Fuller (1895-‐1983), author of 31 books, prolific inventor with thousands of patents.
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3 Reasons Why Entrepreneurs Fail USEFUL TAKE-AWAYS:
1) Fail to ____________________
2) Fail to ____________________
3) Fail to ____________________
Introducing the 3-Step F.I.T. Formula USEFUL TAKE-AWAYS:
F = _______________
I = _______________
T = _______________
“Only those who risk going too far can possibly find out how far they can go.”
T.S. Eliot (1888–1965), American-British poet and literary critic.
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Introducing the Theory of Engagement USEFUL TAKE-AWAYS:
The Formula: ____ = (______)
MC = ___________ _____________
MC = ___________ _____________
MC = ___________ _____________
3 Questions to Maximize Engagement USEFUL TAKE-AWAYS:
1) WHY _________? (Relevance)
2) WHY _________? (Credibility)
3) WHY _________? (Urgency)
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Engagement Maximization Bonus Gifts
Bonus #1: ____________________________ Additional Notes
Bonus #2: ____________________________
Additional Notes
Bonus #3: ____________________________
Additional Notes
“The deepest principle in human nature is the craving to be appreciated.”
William James (1842–1910), acknowledged father of American psychology, philosopher and medical doctor.
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7 Service Professions Ideal for Hangouts USEFUL TAKE-AWAYS:
Profession #1: _________________
Profession #2: _________________
Profession #3: _________________
Profession #4: _________________
Profession #5: _________________
Profession #6: _________________
Profession #7: _________________
“I wouldn’t give a fig for simplicity on the near side of complexity. But I would give my life for simplicity on the far side of complexity.”
Oliver Wendell Holmes (1831–1935), the most widely cited United States Supreme Court justices in history.
© 2013 HangoutMarketingTraining.com All Rights Reserved. 8
9 Media Platforms to Integrate with G+
Your Google+
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“Success is never the result of spontaneous combustion. You must set yourself on fire.”
Arnold Glasow (1905-‐1998), humorist often cited in the WSJ, Forbes and Readers Digest.
USEFUL TAKE-AWAYS:
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13 Strategies to Repurpose Hangouts
1: __________________ 7: __________________
2: __________________ 8: __________________
3: __________________ 9: __________________
4: __________________ 10: __________________
5: __________________ 11: __________________
6: __________________ 12: __________________
13: __________________
“Progress comes from caring more about what needs to be done than about who gets the credit.”
Dorothy Height named president of the National Council of Negro Women and held it for 40 years.
USEFUL TAKE-AWAYS:
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Overcoming 2 Crippling Objections USEFUL TAKE-AWAYS:
1) “I don’t have the _________”
2) “I don’t have the _________”
Rediscover the “Principle of Priority”
Know the difference between what is
____________ and what is _____________
and DO what is _________________ first!
“Many admire, few do.”
Hippocrates (460 BC – 370 BC) Known as the "father of medicine."
USEFUL TAKE-AWAYS:
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Make “Social Influence” a Priority at:
www.________________________.com
Write Your 3 BIG “Take-Aways” Below
1)
2)
3)
“The only difference between a problem and a solution is that everybody usually understands the solution.”
Charles Kettering (1876–1958), industrialist, inventor of lighting and ignition systems for cars.