handy tech tools for library outreach
TRANSCRIPT
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Handy Tech Tools for Library Outreach
Sarah LudwigALA TechSource Workshop
June 19, 2013
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The Plan
• Who I am
• Who you are
• What we'll be talking abouto Keys to using social media in librarieso Freshening up the standbyso New(er) toolso Choosing the right tool for your audience
• Time for questions
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Quick question
What's your social media standby?
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Why We Use these Tools
source
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Key Goals
• Currencyo Connect patrons with ideas and services that are
important to them right now.
• Relevanceo Information connects with your library, your users,
and your community.
• Authenticityo Don't update just to update. Share when you feel like
sharing.
• Frequencyo Find the right balance.
• Cross-pollinateo Bring users into multiple platforms.
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Social Media Standbys
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Twitter promoting fun activities that have happened and that are to come
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RTing others' mentions of the library, drawing users to other media platforms
highlighting the collection, services, and connecting users to community resources
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sharing resources and services
drawing users to other media, highlighting acquisitions
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relevant to community, highlights services
informational, offers convenient services
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highlighting materials
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highlighting events
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highlighting digital resources
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Instagram Invites users into the library, no matter where they are.
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Questions so far?
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New(er) ToolsAnd not just social media, either...
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Remind101
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Tumblrhighly visual, light-hearted access to books and library-related media
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Scoop.itcurate digital resources, show your expertise
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Smore
promote your library with slick templates
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Weeblymake professional, interactive websites with a drag-and-drop back end
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mutiple elements, have multiple editors, multiple templates
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Branch
generate online discussions
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Storify
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curate information from social media and digital news sources
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Vine
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Choosing the Right Tool for your Audience
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Questions to ask about your users
• What are our users already doing online?o Ask themo Search for your library on different social media sites
• Do our users have mobile devices?
• How tech-savvy are our users?
• What do our users care about when it comes to their library and their community?
• What do our users want to learn about, either broadly or as it relates to the library?
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Questions to ask about your library and staff
• What privacy issues do we need to think about?
• Who on staff is comfortable using social media?
• How much time can we devote to using tech tools?
• Are there any outreach strategies we use now that can be replaced or supplemented with technology?
• When can staff update social media?
• Does our staff have the resources to use social media?
• What library services do our users not know enough about?
• What are the most popular library services we offer?
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Advice• Look at your entire staff to find the right people for the
job. Don't make any assumptions based on age, position, etc.
• Staff can share responsibilities.
• Don't overwhelm yourself or try the scattershot approach. Focus on one or two tools at a time, and integrate them.
• Choose one user group to focus on at a time. Teens may be your first instinct, but they might not be the best place to start (teens are fickle and wary of adults in their space)
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Questions?