CHAPTER-1 INTRODUCTION TO ORGANIZATION Concept of organization:

The term organization is derived from the word organism which refers to the composition of organs. Organization is the planned unit deliberately structured for the attainment of specific goal of the organization. It is the composition of two or more persons.

According to John D. money “organization is the form of every human association for the attainment of specific objective” In conclusion, organization is the system composed of people, structure and technology for the achievement of common objective in a dynamic enviroment. Characteristics of organization: The characteristics of organization are explained below: 1. Common objective:

People work in the organization together for the achievement of common objective. Such

objectives are expressed in terms of goals or set of goals. It may be short-term as well as long-term.

2. Enviromental Influence:

Since the organization operates in the enviroment. Its affairs are directly or indirectly influenced

by the enviromental forces. Organization’s goal, structure, policy, culture etc are the internal

enviroment. Political-legal, economic, socio-cultural and technological is the external enviroment which

are not under the control of organization.

3. Collection of people:

Organization is the collection of people being recruited for achieving common objective of the

organization. Human resource is regarded as the prominent resource of the organization which

mobilizes the all resources of organization.

4. Co-ordination:

The functions of the organization are performed in the co-ordinated manner. The goal of the

organization is achieved through the coordinated effort of the human workforce.

5. Division of labor:

Every task of the organization is break-down into small units. Each unit is carried out by the

specialization.

6. Hierarchy of authority:

The authority of the people involved in the organization is channeled as per the hierarchical

order. Authority is delegated from higher level to lower level.

Concept of organization goal:

Every organization is goal-oriented. Goals provide direction about what is to be done. They

guide the actions of the organization. They are the focal-point for using resources. They are the end-

result to be achieved by the organization .They serve as the standard for measuring the performance of

the organization.

According to Amitai Etzioni “Goal may be defined as the desired state of affairs organization

attempt to realize”

In conclusion, every organization has certain goals, such goals are known as organizational goal.

It directs the organizational activities. They are the end-result to be achieved by the organization. It

helps to evaluate the performance of the organization in order to correct the deviations.

Process of Goal Formation:

Goals are the end-result to be achieved. It directs the activities of the organization. It should be

formulated carefully. It should be specific(S), measurable (M), acceptable (A), realistic (R) and time

bound.

The goal formation process comprises of three steps which are explained below:

ENVIROMENTAL SCANNING

FORMATION OF OVERALL GOAL

FORMATION OF SPECIFIC GOAL

Fig: Goal Formation Process

1. Enviromental Scanning:

It is the act of acquiring information to, monitor change and development in the enviroment.

The following information is gathered.

A. Trend in the external enviromental forces:

The impact of enviromental trend on the organization is analyzed. Generally five year time horizon is

taken for trend analysis. They are PEST:

● political-legal : government policy, laws regulation

● economical : economic model, inflation, monetary policy, fiscal policy

● socio-cultural : change in social and cultural value

● technological : level of technology and pace of technological development

B. SWOT Analysis:

Strength, weakness, opportunities and threats analysis is conducted to scan and respond to

data. Strength and weakness exists within the organizations which are under the control of organization.

Opportunities and threats exist in the external enviroment which is not under the control of

organization.

FORMATION OF OVERALL GOALS:

The second step of goal formation process is formation of overall goals. The high level

executives set the organization’s goal, policy, mission, vision and strategy.

FORMATION OF SPECIFIC GOALS:

The final step of goal formation is formation of specific goals. These goals are formed in the

basis of corporate goals. These goals are related to the production, marketing and finance etc. such

goals are formed by the concerned levels or department.

Problems of goal formation:

Problem serves as the barrier to goal formation. The following are the common types of

problem encountered in the goal formation.

1. Inappropriate goals:

Inappropriate goals are the unattainable goals. Too much emphasis on the qualitative and

quantitative measures makes the goal inappropriate. Conflicting goals are also inappropriate goals.

2. Improper reward system

Improper reward system for the achievement of organizational goal can be the problem to goal

formation. Too much emphasis on short-term performance at the cost of long-term problem serves as

the problem to goal formation.

3.Enviromental dynamism

Rapidly changing enviroment can be the problem to goal formation. Technological innovation

and intense competition to goal formation.. Enviromental dynamism requires goal revision.

4. reluctant to establish goal:

Lack of confidence, fear of failure and avoidance of accountability makes the managers reluctant

to establish goals. This serves as problem to goal formation

5. Resistance to change:

Change makes thing different. People resist change. The reasons can be fear of unknown, poor

communication, loss of job security and vested interest. This serve as problem to goal formation.

6. Resource constraints

Lack of resource can be the problem to goal formation. Legal restrictions, increasing competition

and time constraints posed problem to goal formation.

Goal Succession:

Every organization has certain goals such goals need to be reviewed time to time, for achieving

current goals new goals are to be developed to meet the need of changing enviroment or situation after

the current goals. So the act of developing new goals to achieve primary goals or after the current goals

is known as goal succession.

Management must have study of internal and external enviroment as well as analysis of

sufficient, reliable information and data for the succession of organizational goal.

The main reason for the goal succession is:

● Achievement of primary goals

● Enviromental changes

● ambitious to achieve

Goal Displacement:

Sometimes organizational goals need to be completely altered because of government policies,

increasing competition and internal and external enviroment. So the act of developing completely new

goals is known as goal displacement.

Management must have study of internal and external enviroment as well as analysis of

sufficient, reliable information and data for the displacement of organizational goal.

The main reason for the goal displacement is:

Goals conflicting with individual goal.

Means become Ends.

Goal substitution.

Attitude of the employee

Unclear and abstract goals.

CHAPTER-2 INTRODUCTION TO MANAGEMENT Concept of management: Management is the act of collecting resources, coordinating all the factors of organization and proper operation of factors to achieve predetermined goals of the organization. It is the process of planning, organizing, staffing, leading and controlling the resources of organization in efficient and effective pursuit of specified organizational goal. According to Henry Fayol “To manage is to forecast & plan, to organize, to command, to co-ordinate and to control.” In conclusion, management gets job done through and with people by the process of planning, organizing, staffing, leading and controlling the resources of the organization to achieve goals efficiently and effectively in a dynamic enviroment. Principles of management: The principles of management are explained as below: 1. Division of labor: This principle is concerned with the specialization. Under this ,each task of the organization is break-down into small units and each unit is carried out through specialization. 2. Authority and Responsibility Authority is the legitimate power. Responsibility is the obligation to perform job. This principle states that one who exercises authority must assume responsibility. Both must flow simultaneously. 3. Unity of command This principle states that one employee must have one boss. Multiple bosses leads to weaken discipline, dilute loyalty, create conflicts and undermine authority. 4. Unity of direction This principle states that there must be one head and one plan for the group of activities having similar objectives.Eg. All the marketing activities should be directed by the one person. 5. Principle of policy making This principle states that clear, explicit, acceptable and practical are the essence of effective management. 6. Principle of balance This principle states that balanced structure is necessary for harmony and good co-ordination. Work, authority and responsibility should be clearly defined. Right person should be assigned to the right place at the right time. 7. Principle of planning This principle states that preparation of plan provides guidelines to the task to be performed in the future. It helps to succeed in business, 8.Principle of cooperation This principle states that cooperation increases the faith and trust among staffs and outsiders which helps to achieve organizational goal. The organizational structure should be designed in such way that there could be the cooperation between staffs-staffs, department-department and staffs and management.

Functions of management: The functions of management are explained as below: 1. Planning: Planning is the deciding in advance about what is to be done. It is the predetermination of future course of action. It involves the selection of goals and future course of action to achieve them. It discovers alternatives .It chooses future course of action among alternatives. It requires decision making by every level of manager. According to Ricky Griffin “ planning is the setting organization's goals and deciding how best to achieve them.

In conclusion, Planning is the process of establishing goals and choosing future course of action to

achieve them.

2. Organizing: Organizing is the process of bringing together physical ,financial, human resource and developing productive relationship amongst them. It provides integrated apparatus for the achievement of organizational goal. 3. Staffing: Staffing function of management is concerned with the people. People are regarded as prominent resource of the organization which mobilizes all the factors of organization. Organizational performance depends upon quality manpower. Staffing is the process of matching position with person. It focuses on development and utilization of human potentiality. 4. Leading:

Leading may be defined as the process by which manager guides and influence the works of the sub-ordinates in desired direction. It relates to direction, promoting staffs and exchanging information. 5. Controlling: It implies the measurement of accomplishment against standard and correction of deviation if any to ensure the achievement of the organizational goal. The purpose of controlling is to ensure everything occurs in conformities with standard. An efficient control system helps to predict deviation before they are actually occur

Managerial Skills: Managerial levels are broadly classified as top level, middle level and lower level. Top level manager are the chief executives, middle level manager are the department head and lower level managers are the supervisors. Managers need to have certain skills and abilities to perform various functions which are dealt as below: 1. Technical Skill They are the abilities to perform specific jobs such computer skill ,accounting skill, quality control skill. Such skills are needed for the supervision of subordinates. They provide functional expertise and technical competence. Lower level manager needs high degree of technical skill. 2. Human skill: They are the interpersonal skill. They are the abilities to get along with people, get job done through people and motivating people. Such Skills are:

● communication ● bargaining ● leading ● motivating ● negotiation ● conflict management

Human skills are equally needed by all levels of manager. 3. Conceptual Skills: They are the mental abilities to cope with complex problem and coordinate the interest and objectives of the organization. They are the abilities inherent in top level manager to think strategically. Top level manager needs high degree of conceptual skill.

Fig : Degree of Skills for various level of Manager

Human Skill Conceptual Skill Technocal Skill Top-level Manager

Middle-level Manager

Lower-level Manager

CHAPTER-3 ENVIROMENTAL CONTEXT OF MANAGEMENT

Meaning of business environment:

Environment refers to all forces that have bearing on the development, performance and

outcomes of the organization. Enviroment can be internal as well as external.

According to Keith Davis “Business environment is the aggregate of all events, condition and

influence that surrounds and affects it”

In conclusion, factors affecting the business of organization is called business environment.

Business environment provides opportunities and pose threats too. So, enviromental scanning is very

essential.

Components of political Enviroment:

Political enviroment refers to the political forces that influence business enviroment. The

components of political enviroment are dealt as below:

A. Political System

It consists of ideological forces, political parties, and election procedure and power centers. A

stable, efficient, honest political system is necessary for the nourishment of business enviroment. A

political instability resulting from civil war, insurgency and transition influenced the business

enviroment.

B. Political Institution

Political institution constitutes of legislative (parliament), executive (government) and judiciary

(courts of law). Parliament enacts law, government implements the decision and proceeding of the

parliament and courts of law serve as watch dog.

These three bodies of state guide and their ruling influence the business decision.

C. Pressure group

They are the special interest group who pressurize and lobby government to protect their

interest through amendment in laws, policies and practices.

Pressure group can be related to the consumerism, enviromental conservation, human right,

good governance etc.

D. Political Philosophy

It consists of democratic, totalitarian and mixed of both. Democratic vests power in the hand of

state, totalitarian vests the power in the hand of citizen and mixed of both is based on the power

sharing.

Democratic prioritizes the privatization, totalitarian provides greater role to the state and mixed

of both provides role to the private and state.

Components of Economic Enviroment:

Economic enviroment refers to the economic forces that influences to the business enviroment.

The components of economic enviroment are dealt as below:

1. Economic System

Economic system determines the scope of private sector participation and market force. The

models of the economic system are dealt as below.

A. Free Economy

This system assumes private entrepreneurship as the backbone of the economy. Profit serves as

driver of economic engine. Competitive market mechanism guides business decision.

B. Centrally planned economy

This system is centrally planned, controlled and regulated by the state. Consumer’s sovereignty

is neglected. Public enterprises play dominant role.

C. Mixed Economy

This system is the composition of free economy and centrally planned economy. Both private

and public sector co-exists . It is merely regulated by the state.

2. Economic Policy

A. Monetary policy

It is concerned with the supply of money, interest rate and availability of credit. It influenced the

level of spending through interest rate. Cheap money reduces the cost. Dear money increases the cost.

B. Fiscal policy

It is concerned with the public financing i.e. government’s income and expenditure. Taxation on

income, expenditure, capital , subsidy and other transfer influenced the management decision.

C. Industrial Policy

It is concerned with the industrial licensing, location, incentive , foreign direct investment (FDI)

,bilateral investment, joint-venture, technology transfer and nationalization .It influenced the

investment atmosphere.

3. Economic Condition

A. Income

The level and distribution of income affects to the expenditure, saving and investment which

altogether influence to the economic condition of the organization.

B. Inflation

It is the general rise in price level.

C. Business Cycle

It consists of various phases of business such as recession, recovery and prosperity.

D. Stages of economic development

Economic development can be categorized as least developed , developing and developed.

4. Globalization

Globalization is the process by which undertaking becomes become worldwide in scope. Free

movement, portfolio investment, foreign direct investment, bilateral investment, joint-venture

,technology transfer are the basic dimensions of globalization.

Components of Socio-cultural enviroment:

Socio-cultural enviroment refers to socio-cultural forces that influenced the business

enviroment. The component of socio-cultural enviroment is dealt as below.

1. Demography

Demography is concerned with the human population and distribution. Demographic forces are:

Size and the growth of the population.

Age mix of the population

Migration of the population

Urbanization of the population.

Geographical shift of the population

2. Social Institution

A. Family

Two or more person related by blood, marriage or adoptation reside together constitute family.

B. Reference Group

They are the group which impact on the attitude and behavior of the consumer. They can be

sports, music and cinema personalities.

C. Social Class:

It is the rank within society. It can be upper-class , middle-class and lower-class.

Components of technological enviroment

Technological enviroment refers to the technological forces that influence the business

enviroment. The components of the technological enviroment are dealt as below

1. Level of Technology

Level of technology can be appropriate or sophisticated. Level of technology can be broadly

classified as:

Labor based technology

Mainly labor is used.

Capital based technology

Mainly capital is used. It is represented by automation, computerization, digitalization and

robertization

2. Pace of technological development Rapidly changing technology can pose problem to a management. Human skill should be upgraded as the technological needs. 3. Technology Transfer It refers to the stratigical collaboration with technological advanced company. It can be through amalgamation, acquisition and merger. Research and Development R & D is the essence of effective technological innovations.

CHAPTER-4 EVOLUTION OF MANAGEMENT THOUGHT System Theory of Management: System Theory was proposed in 1936 by biologist Ludwig Von Beterlanffy and further developed by Ross Ashby. They emphasized that real system are open to and they interact with their enviroment and they can acquire qualitatively new properties through emergence resulting in continual evolution. This theory states vies organization as unified whole consisting of interacting and interrelating sub-system. Sub-system are the part of the organization which are dealt as following.

A. People Sub-System

They are the human work force working in the organization.

B. Structure sub-system

It defines the job and relationship.

C. Managerial Sub-System

It co-ordinates the resource of organization. It links organization to its enviroment.

D. Technology sub-System

They are the tools. Techniques, equipments, procedures and skills.

In conclusion, system theory views organization as input-output system. It is regarded as one of

the most recent development in the management theories. It takes the integrated view of the

management. Management is regarded as important force. It co-ordinates the activities of sub-systems.

Goal

People

Sub-System

Structure

Sub-System

Managerial

Sub-System

Technology

sub-System

Enviroment

Fig: System Theory of Management

Major contributions of System Theory

1. This theory takes the integrated view of the management. Holistic view is taken from problem

solving.

2. It recognizes the interaction and interrelation among sub-system for synergistical effect.

3. It provides better understanding about enviroment and enviromental changes.

4. It is useful for studying complex organization.

5. Feedback facilitates change in system.

Limitations of System Theory

1. Doesn’t focus on the specific task function.

2. Doesn’t directly explore the impact of interpersonal relationship and loyalty on productivity.

3. Enviromental changes directly affect to the structure and the function of the organization.

Contingency Theory of Management:

Contingency theory recognizes the situational nature of the management. It is regarded as one

of the most recent development in the management theories. It takes the integrated view of the

management. It doesn’t believe on the universality of the management.

This theory states that management practice depends on situation. Every situation are unique

and demands unique managerial action. Result differs because situation differs. There is no one best

way in the world of management. Managers should be developed situation-sensitive in their behavior.

Effective managerial behavior in one situation cannot be generalized to other situation. Different

situation calls for different managerial approaches and practice. Effects of causes is situation.

Contingency

(Situation)

Causes Effects

Fig : Contingency Theory of Management

Prevailing contingency variable determines the managerial approaches and practices. They are

1. Size of the organization

No. of people in the organization.

B. Technology

They are the tools. Techniques, equipments, procedures and skills.

C. Individual difference

Among Employee.

D. Uncertainty

Caused by enviromental forces.

E. Type of work being done.

In conclusion, Contingency theory states leadership styles, organizational structure, job analysis,

motivational approaches, control system and management of change and conflict should be situation

specific.

Major contributions of contingency theory are:

1. This theory takes integrated view of management. It has practical application.

2. Situation is very important for management .it determines the managerial response.

3. This theory is widely used in practices of management.

Limitations of Contingency theory

1. This theory is complex. It is very difficult to identify relevant contingency variable and determine

their interrelations.

CHAPTER-5 PLANNING Meaning of Planning: Planning is the deciding in advance about what is to be done. It is the predetermination of future course of action. It involves the selection of goals and future course of action to achieve them. It discovers alternatives .It chooses future course of action among alternatives. It requires decision making by every level of manager. According to Ricky Griffin “planning is the setting organization's goals and deciding how best to achieve them.

In conclusion, Planning is the process of establishing goals and choosing future course of action to

achieve them.

IMPORTANCE OF PLANNING:

Planning is a foremost function of management. Today it assumed to be immense in all types of

organization no matter whether it is big or small. The following points underline the importance of

planning:

1. Focuses on objectives

Every organization has objectives .organizational planning puts focus on objective. Objective

provides direction and all planning decisions are directed towards achievement of these objectives.

2. Facilitates control

Planning is necessary to facilitate control. It provides standard to compare with actual

performance. So, control without planning is impossible.

3. Better co-ordination

Planning helps to bring better co-ordination among activities, persons, departments and

organizational level is for the attainment of objectives.

4. Minimizes cost

Planning involves a lot of money, but once it is formulated and implemented in right earnest in

every sphere and every stage cost of performance is reduced. It needs effective plan and correct

implementation.

5. Provides framework for decision making

Planning provides a framework for decision making. Understanding objectives and the method

to achieve these objectives eliminates ambiguity in the decision making process.

6. Reduces uncertainty

Future is always uncertain. But by determining proper course of action plan. We may reduce

future uncertainties .so planning is important.

PROCESS OF PLANNING: Planning as process consists of a series of steps which are explained as below: 1. Enviromental context (PEST) Understanding the forces in the enviroment is the first step in planning. The forces consist of:

A. Political They consist of political system, institutions and philosophy. Political forces pose political risk in the planning process. Legal forces limit the planning process. B. Economic Economic forces consist of economic system, economic policy, economic conditions and globalization. Economic forces pose economic risk in the planning process. C. Socio-cultural Socio-cultural forces consist of demograhy, social institution, social change, pressure groups and cultural forces. They pose socio-cultural risk to the planning. D.Technological Technological forces consist of level of technology, pace of technological change, technology transfer and research and development. Rapidly changing technology pose problem to planning. 2. Vision and mission formulation: Planning process is based on vision and mission formulation of the organization.

Vision states where the org wants to be in long term perspective.

Mission states the reason of organization’s existance. It also outlines the premises, values and directions of the org.

3. Strategic goals and strategic plans: Flowing from missions and visions are strategic goals and strategic plans.

Strategic goals are set by top management. They determine strategic plans.

Strategic plans are org wide plan to match opportunities with organization’s resources from a long term perspective

4. Tactical goals and tactical plans: Strategic goals and Strategic plans serve as inputs for developing tactical goals and tactical plans. They are set by middle management. Tactical goals are targets for departments. Tactical plans identify priorities for departmental activities. 5. Operational goals and operational plan: Tactical goals and Tactical plans serve as input for the operational goal and operational plan. They are set by lower level management. Operational goals are targets for units in the departments. Operational plans identify specific actions for the units in the units. Budgets are operational plan

Mission Vision

Staratigic

Goal

Tactical

Goal

Operational

Goal

Stratigic

Plan

Tactical

Plan

Operational

Plan

Enviroment : political

Enviroment : Socio-cultural Fig : Process of Planning

STEPS IN PLANNING:

Planning is a process. It is a systematic way of doing things. The steps involved in planning process are:

1. SWOT Analysis

Strength, weakness, opportunities and threats analysis is conducted to scan and respond to

data. Strength and weakness exists within the organizations which are under the control of organization.

Opportunities and threats exist in the external enviroment which is not under the control of

organization.

2. Set goals

Goals provide direction about what is to be done. They are the end-result to be achieved by the

organization.

3. Develop Premises

Premises are key assumptions about the future enviroment in which the plan is to be carried

out. Forecasting is important for premises. Premises can be about sales, product, price,cost,

technology,tax rates etc.

4. Determine and evaluate alternatives Alternatives course of action are determined for achieving goals efficiently. Alternatives are evaluated in terms of contributions to goals achievement. Their feasibility is assessed. 5. Select course of action: The best course of action is selected. Costs, profits and judgment are important for selection of course of action. The limiting factors such as time, cost, quality determines selection. 6. Formulate actions plan: Action plan for each activity is prepared. Such plans set time bound targets. It will respond to following question:

What activities will be done?

How activities will be done?

When activities will be done?

Who will do the activities?

7. Prepare budget: A budget is financial plan. Actions plans are converted in to budgets. Budgets are prepared for each activity to find how much will it cost. They serve as standard for control. They project cost of plans.

CHAPTER-6 MOTIVATION Concept of Motivation:

The term motivation is derived from Latin word ‘movere’ which means ‘to move’.

Motivation means to create interest of people to perform the job. It is the result of internal

wants .due to these wants people will be motivated to do work.

According to Sundhram and Black “Motivation is the set of forces that causes people to

behave in certain ways.”

In conclusion, motivation is the important function of management which induces

people for higher productivity. Employee accidents, turnover, and absenteeism are reduced.

Herzberg’s theory of motivation:

Herzberg’s theory of motivation is propounded by Fedrick Herzberg. This theory states

not all job factors motivates people. An individual attitude toward job determines the

satisfaction. Satisfaction has two different dimensions which are dealt as below:

A. Hygiene Factors

Hygiene factors do not motivate people but they try to reduce dissatisfaction or check

up the dissatisfaction. Such factor bring employee in to zero level of motivation. Herzberg and

his sub-ordinates listed following points as hygiene factor.

Company’s policy and administration

Technical supervision

interpersonal relationship

personal life

job security

salary

work condition

status

B. Motivational factor

Motivational factor positively affect to the staff’s morale, satisfaction, efficiency,

productivity. Such factor satisfies and motivates people to do work. Herzberg and his sub-

ordinates listed following points as motivational factor.

advancement

achievement

recognition

responsibility

work itself

growth

Major contributions of Herzberg’s Theory of motivation

1. This theory is popular and well-known.

2. It increased the awareness about the importance of motivation in work place. Job content is

emphasized for motivation.

3. It evolved the job enrichment as a technique to motivation.

4. It stimulates research on motivation.

Limitations of Herzberg’s Theory of Motivation

1. The research methodology of this theory has been subject of criticism. Subsequent research has

not validated this theory.

2. The finding of this theory has been subject to different explanation.

3. Hygiene factor and motivational factors are not wholly undirectional. Both are important.

4. Motivational factor varies from person to person.

5. This theory is one sided in a sense that it only explains about job satisfaction.

CHAPTER-7 GLOBALIZATION Concept of Globalization: There are five approaches of globalization they are business globalization, economic globalization, structure globalization, competition globalization and company globalization. Globalization is emerging concept in the field of management which expands borderlessly through global production and global marketing network. Globalization has nourished the world economy through technological advancement, removal of trade barriers, liberalization and privatization. According to Sundrahm & Black “Globalization is the process by which activity or undertaking becomes worldwide in scope.” In conclusion, globalization is the process by which undertaking becomes worldwide in scope. Free movement, portfolio investment, foreign direct investment, bilateral investment, joint venture, technology transfer are the basic dimensions of globalization. Various international agencies, regional grouping and economic grouping such as WTO, IMF, WORLD BANK, SAFTA, SAARC, EU etc have facilitated to boost-up globalization. Effects of Globalization: Globalization has both positive as well as negative impact which is dealt as below: A. Positive Effects 1. Growth of Export Export is the popular method of globalization. Labor intensive products are exported from developing countries and capital intensive products are exported form developed countries. 2. Transfer of factors of production Free mobility is the essential feature of the globalization which results to transfer of factors of production (men, material, labor, capital) from one country to another easily. 3. Increase in Productivity Globalization has increased the productivity in production and contributes to the national income. 4. Increase in Employment Globalization has increased the employment through worldwide scope of labor market. B.Negative Effect 1. Erosion of National Sovereignty National Sovereignty is diluted by big multinational companies. 2. Unequal partnership Developing countries should collaborate with developed countries. In fact, it is not equal partnership. Developing countries do not have competitive power. 3. Threat to social and cultural values Globalization has increased the terrorism, crime, prostitution, child-sex abuse, drug trafficking and changes in the civilization and culture. 4. Threat to Domestic Market Globalization captures the domestic market which leads to discouragement and pessimism in domestic market.

CHAPTER-8 COMMUICATION Concept of communication: The term communication' is derived from the Latin word 'communis' which means transferring and understanding the information. Exchanging news, views, ideas and experience between two parties is communication. According to Ricky Griffin “Communication is the process of transmitting information from one person to another. In conclusion , communication is the important function of management which exchanges news, views, ideas and experience between two parties. Effective communication is the essence of effective management. At Least two parties are needed for effective communication. Communication may be formal as well as informal. Barrier in the effective communication: 1.Physical Barrier The barrier in the effective due to physical reasons such as physical distance, noise, physical arrangement etc is known as physical barrier. 2. Psychological Barrier The barrier in the effective due to Psychological reasons such as selfishness, dignity more than necessity, ego, jealousy, fear etc is known as psychological barrier. 3. Semantic barrier: The barrier in the effective due to satirical language, ambiguity (dual meaning ), poor communication skill etc is known as semantic barrier. 4. Organizational barrier The barrier in the effective due to poor planning, information overload, distance, timing, technology, structural complexity etc is known as organizational barrier. Techniques to remove barrier in the effective communication: 1.Reducing Physical barrier The effective communication can be enhanced by reducing physical barrier such as physical distance, noise, physical arrangement etc. He/she may use informal communication, communication by moving around to reduce physical barrier. 2. Promoting interpersonal Relationship Employee is the main cause of barrier in the effective communication because they have different values, norms, culture, language, religion, attitudes, belief, adaptional power. Hence, The effective communication can be enhanced by promoting interpersonal relationship. 3.Simplifying the language The effective communication can be enhanced by omitting satirical language, ambiguity ( dual meaning) etc.

4. using communication technology Today is the era of information and technology. The effective communication can be enhanced by using modern information and technology. 5. Improving communication process The effective communication can be enhanced by adopting appropriate communication channel and effective feedback mechanism.