hands on with mautic: emails and campaigns
TRANSCRIPT
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Quick Review
Marketing automation is the
use of automated processes
to assist in marketing
workflows.
Mautic provides a free and
open source marketing
automation platform.
Previous Webinar mau.tc/hands-on-leads
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
Emails & Campaigns
Hands On
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Special Focus AgendaEach webinar in the series
focuses on one area within
the Mautic interface.
This webinar will focus
specifically on the emails &
campaigns aspect of
Mautic.
This is the agenda of the items to be
covered within this webinar.
1. Review email & campaign purpose
2. Closer look at emails
3. Closer look at campaigns
4. Answer questions
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Definitions ReviewEmails are a central way for
contacting and connecting
with your potential leads.
Campaigns help keep things
organized and allow things
to be added to a timeline.
View it in action
Contacting your leads and interacting
with them overtime are the primary
ways you build a strong relationship.
Emails are the rungs.
Campaigns are the ladder.
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You’ve got questions? Feel free to ask
them now and find some answers!
Answer:
You are able to use any number of
service providers for your emails.
e.g. Sendgrid, Mandrill, Amazon SES
Starter Question 1:
How do emails get sent? What
service is used?
Answer:
Your campaigns should meet the
expectations of your target market.
Starter Question 2:
How often is too often for campaigns
to be triggered?
Homework Q & AApply the information
provided in this webinar to
your Mautic installation to
begin building your emails
campaigns.
Have additional or specific
questions? You can ask in
several different locations:
• Community Forums • Community Chat
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Next Time
Next webinar we will focus
on creating forms and
landing pages.
Save the date! The next
webinar will occur on
Wednesday, March 18 2015
2:30PM (GMT -5)
A webinar series related to a hands on
review of Mautic marketing automation.
This webinar covers:
Emails & Campaigns
Hands On