handbook of ad formats - der standard · derstandard.at ad formats/ last update: ... involved...

derStandard.at Ad Formats/ last update: 09.02.2016

Handbook of Ad Formats


Visibility Guarantee

2


Flash – the end of an era

3 Upon request we can produce your HTML5 ad (at extra costs).


Overview: Static Ad Placement On The Homepage

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* The guarantee includes all Ad impressions on the homepage for 24 hours. Potentially missing AIs based on the given

guarantee will be supplemented dynamically ROS with FC4 either the same or the following days. the guarantee does not

apply for the Insert Button

Everything starts here. Advertise on our homepage.

Promotion Teaser/Sitelink Insert Button

These ad formats have a

static/permanent position on our

homepage and are visible to all visitors

to the page.

Your ad will be visible for 24 hours –

400,000 AIs guaranteed.*

Wallpaper / Wallpaper XL

Leaderboard + Skyscraper or

Billboard + Sitebar

Medium Rectangle (left/right)

Sitebar sticky Billboard


Overview: Dynamic Ad Placement No matter the size: your ad always has an impact

5

Sitebar sticky Billboard

Leaderboard Medium Rectangle Skyscraper, Half Page Ad

Banner Promotion Teaser/Sitelink

Throughout the booked timespan your

ad is evenly distributed across the page

views of our website.

We offer two pricing options for

each product:

a) „Run of Site“ – your ad is

distributed among all pages of our

website (incl. FC4/week).

b) „Targeted advertising“ – your ad is

delivered only to sites that are of

interest to your target audience.

Targeting options conatin share of

voice (unique user targeting),

editorial environment (sections,

subjects), time (e.g. Wednesday.,

6pm), socio-demographic criteria

(e.g. age, gender, salary), buyer‘s

interest (e.g. mobile phones, cars,

travel). Combining up to three

criteria is possible.

Wallpaper

Leaderboard + Skyscraper


Overview: Special Formats

6

Leave your mark on our website

Your brand and derStandard.at – a

match made in heaven: Surprise our

users with creative ad solutions and

profit from the image transfer that goes

along with this special form of

advertising.

Please contact us for your individual

concept/offer!

Please, ask us also about:

- Raffles

- Features

- And other individual solutions

Article Page Exclusive

Mutation light Homepage Channel Mutation

eFlyer Live Ticker

Mutation full Homepage


Overview: Mobile Ad Formats

7

* Mobile targeting options: Channel or operating system targeting only.

Due to technical circumstances we are presently unable to offer any mobile visibilty readings.

Reach our users on the road

Banner (sticky)

Promotion-Teaser/Sitelink

Advertising on Tablets Leaderboard

Medium Rectangle

Medium Rectangle

e.g. with video or cube integration

Mutation

Mobile ads accompany our readers on

their personal gadgets: everywhere –

all day long.

Advertise with little distribution losses

and reach your exact and highly

involved target group with our targeting

options.*

Advertising in the iPad App Medium Rectangle

Promotion-Teaser/Sitelink


Wallpaper und Wallpaper XL

8 The combination of Leaderboard + Sitebar and Billboard + Skyscraper are also possible.

Communicating ad formats for impressive effects

Specs

Placement • Static on homepage

• Dynamic in channels and

articles (Wallpaper only)

Artwork Picture, animation, video

Wallpaper Leaderboard: 960 x 100 px

Skyscraper: 160 - max. 300 x 600 px

.jpg/.gif, HTML5

Wallpaper

XL

Billboard: 960 x 250 px

Sitebar: min. 300 x 600 px (scaling)

.jpg/.gif, HTML5

… and dynamic placement in article.

Static placement on

homepage…

A wallpaper combines two ad units that are visually

connected and ‘communicate’ with each other.

The Sitebar and Skyscraper are sticky formats that

always stay in the user‘s view.

Placement on the webpage: The right side of the

Leaderboard/Billboard touches the left side of the

Skyscraper/Sitebar.

LIVE

LIVE

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_L-Ad_XL

http://derstandard.at/r1234509086825/Onlinewerbung?_etatmaus=Preisliste12_LAd


Sitebar

9

The large ad format for diverse, creative ad solutions

Specs


• Dynamic on overview pages and

in articles


Dimensions

and Formats

Min. 300 x 600 px (scalable –

artwork adapts to browser‘s size)

.jpg/.gif, HTML5

Frequency

Capping

FC1/5 minutes

The Sitebar is our largest ad format. For an ideal

depiction, it automatically adapts to the browser‘s

size (artwork needs to be scalable). As soon as the

width of the depicted website in a browser exceeds

1.280 px, the Sitebar is displayed with at least 250

px width.

LIVE

http://derstandard.at/r1234509086825/Onlinewerbung?_etatmaus=Preisliste12_Sitebar


Billboard

10

Large canvas above the pages’ content

Specs


• Dynamic in articles


Dimensions

and Formats

960 x 250 px

.jpg/.gif, HTML5

The billboard is one of the largest and most

prominent online ad units. It is as wide as the pages’

content, placed just under the horizontal site

navigation and is therefore visible to all visitors of

the page.

LIVE

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_Billboard


Medium Rectangle

11

A true all-rounder

Specs

Placement • Static on homepage (left/right)

• Dynamic on overview pages

(left/right) and in articles (left)


Dimensions

and Formats

Article: 300 x 250 px

(max. 300 x 300 px optional)

Homepage/overview pages: 300 x

250 px or HD 420 x 240 px (left only)

.jpg/.gif, HTML5

The Medium Rectangle offers the possibility of

placing your ad flexibly on all (sub-)sites of

derStandard.at (homepage, overview pages, article

pages)


Static placement on

homepage…

LIVE

LIVE

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_ContentAdM1

http://derstandard.at/1326504316767/Neukunde-adworx-vermarktet-Online-Terminplaner-Doodle-in-Oesterreich?_etatmaus=Preisliste12_Rectangle


Promotion-Teaser

12

Corporate Content on derStandard.at

Specs


• Dynamic in channels and

articles

Teaser

Format

Picture:

Left/middle 200 x 133 px

Right: 133 x 89 px

Copy text: 200 characters (incl.

spaces)

Article max 1.500 characters (incl. spaces)

Static placement on

homepage and/or

dynamic placement

in article.

This ad format offers the ideal solution to present

your message in our look & feel.

The Promtion Teaser links to an article, a slideshow

or an entire promotion page with numerous articles.

You provide the contents (texts, pictures, links etc.)

– upon request we can support you with writing the

texts and supplying pictures (at extra costs).

LIVE

LIVE

LIVE

The Teaser either

links to a

promotion page…

… or a single article.

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_SitelinkM2

http://derstandard.at/r2000010916437/Gute-Figur-mit-Detox

http://derstandard.at/2000010916606/Detoxkur-mit-Brennnessel-und-Co


Sitelink

13

Your message in our Look & Feel – links to your website

This ad format is surrounded by editorial content

and leads the user directly to a landing page of your

choice. The contents of that extrenal web page are

provided by you.

Specs



in articles

Teaser

Format

Picture:

Left/middle: 200 x 133 px

Right: 133 x 89 px

Copy text: 200 characters (incl.

spaces)

Static placement on

homepage…


LIVE

LIVE

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_SitelinkM1

http://derstandard.at/1326504241697/Neuer-Kunde-Quester-baut-auf-Wunderknaben?_etatmaus=Preisliste12_Sitelinkdyn


Insert Button

14

Short message, high impact

Specs

Placement Static on homepage

(environment: infotainment)

Artwork Picture or animation

Dimensions

and Formats

180 x 150 px

.jpg/.gif, HTML5

The Insert Button is part of the skyline element at

the end of the breaking news section on our

homepage. In spite of its size, it catches the reader‘s

eye due to the special ad position. LIVE

http://derstandard.at/?ressort=seite1&_etatmaus=Preisliste12_Skylinebutton


Leaderboard

15

Specs

Placement Dynamic on overview pages and in

articles


Dimensions

and Formats

960 x 100 px or 728 x 90 px

.jpg/.gif, HTML5

The classic online banner on large scale

The leaderboard is the width of the page and placed

between site navigation and content. It holds a

rather prominent position and thus falls into view

immediately upon loading. LIVE

http://derstandard.at/r1234509086825/Onlinewerbung?_etatmaus=Preisliste12_SuperBanner


Skyscraper/Half Page Ad

16

Large canvas meets long contact periods

Specs

Placement Dynamic in articles


Dimensions

and Formats

max. 300 x 600 px

.jpg/.gif, HTML5

The Skyscraper is placed on article pages (to the left

of the content). This is where our users spend the

longest periods of time on our website. LIVE

http://derstandard.at/1326503597054/Online-und-Social-Media-Neue-Agentur-Pick--Barth-Digital-Strategies-am-Start?_etatmaus=Preisliste12_eJunior


Banner

17

The classic online banner unit

Specs

Placement Dynamic in articles


Dimensions

and Formats

468 x 60 px

.jpg/.gif, HTML5

The Banner is placed at the point of the highest user

involvement: between article and forum.

LIVE

http://derstandard.at/1326502851871/Dezember-Gewinner-Mit-der-Weihnachtsgans-zur-etatat-Maus?_etatmaus=Preisliste12_Banner


Mutations

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Our website in the look of your choice

Specs

Mutation

full

homepage

Our homepage is adapted to your

campaign design for one day – your

creativity knows hardly any bounds

(e.g. special ad formats, background

color/background picture etc.)

Mutation

light

homepage

This Mutation contains a Wallpaper

(XL), a Medium Rectangle (left) as

well as a matching background color

behind the Wallpaper and the

derStandard.at logo.

Channel

Mutation

This Mutation contains the elements

of a Mutation light on channel

overview pages + a Medium

Rectangle on article pages.

Mutation full

homepage

Mutation light

homepage

Channel Mutation

DEMO

DEMO

DEMO

Mutate our homepage or our channel overview

pages for one day and ‘dress’ our website to your

liking.

http://derstandard.at/2000025513409/Online-Mutationen




Article Page Exclusive

19

Place your brand exclusively on our article pages

Specs

Placement Article pages


Formats Wallpaper (or Wallpaper XL),

Medium Rectangle, matching

background color behind Wallpaper

and derStandard.at logo

This ad format gives you the opportunity to book all

available ad units on our article pages. We

guarantee exclusiveness and high involvement on

the page. LIVE

http://derstandard.at/2000022235274/Rene-Redzepi-verkuendet-Noma-Schliessung?_etatmaus=Preisliste12_LAdHintergrund


eFlyer

20

Your interactive digital pamphlet

Specs

Placement

Sitebar

• Static on homepage


in articles

Artwork • Sitebar (Picture, animation,

video)

• Pamphlet as pdf

The eFlyer is advertised in a Sitebar and calls the

reader to action (open the pamphlet).

A click on the Sitebar opens the eFlyer in an extra

window (full display size) and invites the user to leaf

through it.

A click on the

Sitebar…

… opens the interactive eFlyer.


Live Ticker

21

Communicate with our exceptionally active community

Specs

Placement on Live Ticker page

Sitebar Picture, animation, video

Dimensions: min. 300 x 600 px

(scaling)

Formats: .jpg/.gif, HTML5

Medium

Rectangle

Picture, animation, video

Dimensions: 300 x 250 px or

420 x 240 px

Formats: .jpg/.gif, HTML5

It is placed after the first editorial

post in the second column and

scrolls along with the content. After

30 seconds and some sort of user

interaction (e.g. rating of a post), the

Medium Rectangle reloads (a

different ad may appear).

Live Ticker are a popular form to publish ongoing

current events in sports, politics, economics or

culture and society. Constant user interaction and

high invovlement are guaranteed.

Medium Rectangle in Live Ticker.

Sitebar next to Live

Ticker.


Live Ticker

22

Special Ad Formats

Specs

Placement All Live Tickers in a sub-section of a

channel (e.g. Skiing, Football…)

Resulsts

Banner

The background of the resulsts

element may be adapted.

Beneath the resulsts we place your

banner.

Posting

Banner

This banner is placed directly

beneath the input box of our forum

and reaches our users while typing a

post.

Formats Upon request

Seize the high involvement of our users while

following a Live Ticker and place your ad right in the

middle of the buzz.

Special Ad 2: Posting Banner

Special Ad 1:

Results Banner


Mobile Advertising

23

The mobile ad links to a landing page of your choice that ought to be optimized for mobile usage.

Targeted Advertising for mobile ad formats = Channel or Operating System Targeting only.

Due to technical circumstances we are currently unable to offer any mobile visibility readings.

Reach our users on the road.

Specs

Medium

Rectangle/

Video

Rectangle

Embedded in article, scrolls along

with the content

300 x 250 px

max. 20 kB / video max. 2 MB

.jpg/.gif/HMTL5

Cube combines four ad surfaces in one;

spins around automatedly or on user

interaction; video embedding

possible; scrolls along with content

300 x 250 px

max. 20 kB / video max. 2 MB

.jpg/.gif/HMTL5

Sticky

Banner

sticks to the lower part of the display

300 x 50 px, max. 20 kB

.jpg/.gif/HMTL5

Promotion

Teaser/

Sitelink

Embedded in article; scrolls along

with content

Picture: 133 x 89 px, max. 20 kB

Copy Text: 150 charachters (incl.

spaces)

Mutation Mobile homepage or a channel is

branded in your design for 24 hours

incl. Background color + Medium

Rectangle/Promotion Teaser/

Sitelink/Banner

Medium Rectangle Video Rectangle

Banner (sticky) Promotion Teaser/

Sitelink

Mutation

Cube


Advertising on Tablets

24

Be where our users are: relaxing at home or adventurous on the go

Specs

Leader-

board

On overview pages and in articles;

scrolls along with the content

2 sizes are to be delivered:

960 x 100 px + 728 x 90 px

max. 20 kB, .jpg/.gif/HMTL5

Medium

Rectangle

On overview pages and in articles;

scrolls along with content

size: 300 x 300 px

max. 20 kB, .jpg/.gif/HMTL5

Reach our tablet users by booking a Leaderboard or

Medium Rectangle for tablet PCs.

Increase the success of your campaign by

considering the special interaction possibilities the

tablet offers in your artwork.


Advertise in our iPad App

25

Your message on all our iPad app overview pages

In our iPad app, there is one ad slot available (on

homepage or channel overview pages) – by booking

this position you are exclusively present on the app

pages of your choice (static placement for one

week).

Specs

Placement On homepage and on all channel

overview pages in the app

Medium

Rectangle

Picture, animation, video

245 x 325 px

Promotion

Teaser/

Sitelink

Picture: 245 x 167

Copy Text 140 characters (incl.

spaces)

Formats max. 20 kB

.jpg/.gif, HTML5

Other Runtime: 1 week (Mon – Sun)

200.000 AIs guaranteed


Successful advertising. Crossgenial.

You

have ideas that

go beyond?

Please,

contact us!

mailto:[email protected]?subject=Ideen, die weiter gehen

handbook of ad formats - der standard · derstandard.at ad formats/ last update: ... involved...

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