handbook iqflrdk - indian institute of mass …iimc.nic.in › writereaddata › userfiles › file...

Hkkjrh; tu lapkj laLFkku] ubZ fnYyhINDIAN INSTITUTE OF MASS COMMUNICATION, NEW DELHI

Handbook

iqfLrdk

Hkkjrh; lwpuk lsok lewg ^d* ds izf'k{kq vf/kdkfj;ksa ds fy, lapkj vkSj ehfM;k esa izos'k ikB~;ØeINDUCTION COURSE IN COMMUNICATION & MEDIA F O R I I S G R O U P ‘ A’ O F F I C E R T R A I N E E S

About IIMC

The Indian Institute of Mass Communication (IIMC), came into existence on the 17 August 1965.

It is registered as a Society under the Societies Registration Act, 1860. The Institute was

established with the basic objectives of teaching, training and undertaking research in the areas

of mass communication. Its main campus is located in New Delhi. IIMC has Regional Campuses

at Aizawl (Mizoram), Dhenkanal (Odisha), Jammu (J&K), Amravati (Maharashtra) and

Kottayam (Kerala)

Besides being the training academy of the Indian Information Service, IIMC as of now,

conducts a number of Post-graduate Diploma Courses in Print Journalism, Radio & TV

Journalism and Advertising & Public Relations

IIMC has been at the forefront of preparing trained communication professionals in the

country. More than 8,000 students have obtained PG Diplomas of IIMC till date and a

number of IIMC alumni have carved a niche for themselves in media and public

communication sphere occupying leadership positions. IIMC has also trained over 1600

foreign nationals from 128 countries. More than 800 Indian Information Officers have also

undergone training at IIMC.

IIMC is Asia’s first Institute to have a dedicated Communication Research Department

conducting research/ analysis and impact assessment studies for various Ministries &

Government Departments. Research focuses primarily on government campaigns, impact

analyses, feedback etc, providing quality inputs for strategizing government campaigns and

communication programmes for their effective and wider reach to the people.

Offering industry oriented courses in Mass Media, IIMC enjoys an excellent placement record

for its students. It has been ranked No. 1 Media Institute in the country by both India Today

and The Week-Hansa annual ranking of educational institutions in 2018.

The Ministry of Human Resources Development on the recommendation of the University

Grants Commission has granted the Letter of Intent to IIMC to become a Deemed to be

University under De Novo category over the next 3 years.

भारतीय जन संचार संस्थान

INDIAN INSTITUTE OF MASS COMMUNICATION

K G Suresh

Director General

[email protected]

Dear Officer Trainees,

Welcome to the Indian Institute of Mass Communication, which has been the training academy

for Indian Information Service Officers since 1965.

Over the next two years, you will undergo Induction Training - comprising classroom training in

IIMC as well as hands-on-the-job training in various media units of the Ministry of Information &

Broadcasting.

Through extensive consultations, your training course content has been revamped and broad

based to give you an overview of Government's functioning and its communication set up.

Various attachments, including Bharat Darshan, are planned to give you first hand exposure to

activities and events.

IIMC, which is the number one ranked media institute in the country, regularly invites top

professionals to speak at the Institute. It has a well stocked library with largest collection of media

literature in the form of books and journals. We are also making continuous efforts to upgrade

physical infrastructure on the campus.

I, on behalf of all the faculty members of the Institute extend a warm invitation to you to be a

part of the IIMC family and make the best use of your stay over the next two years.

With best wishes

(K G Suresh)

K G Suresh is a veteran journalist and a media educator with over 25 years experience. Prior to his

current assignment, he served as Senior Consulting Editor, Doordarshan News, Editorial Consultant

with Asianet, Chief Media Advisor to Dalmia Bharat Enterprises and Chief Political Correspondent, PTI.

He is Member of the Academic Councils of several educational institutions including the prestigious

Jawaharlal Nehru University.

mailto:[email protected]

भारतीय जन संचार संस्थान


Manish Desai Addl. Director General (Trg & Admn) [email protected]

Dear Officer Trainees,

Hearty congratulations to all of you for successfully passing the Civil Services Examination. You

are among the chosen few for a fruitful career in public service.

At the outset, i extend a warm welcome to you to the Indian Information Service fraternity.

Every new batch strengthens the IIS cadre, which essentially acts as a link between the

Government and the people. By its very nature of handling the information and communication,

the Service enjoys a great diversity in its nature of work and responsibilities. Press and media,

news broadcasting and films form the core activities of the service.

Indian Information Service, constituted as an organized service in the mid-60s, has come a long

way. The new thrust is on digital, but the basic foundation of good written and oral

communication skills are never to be forgotten.

The training at IIMC has been designed to help you grasp the big picture of the media industry in

India as well understand the nuances of public communication. The training shall comprise

classroom lectures, practicals, simulation exercises, site visits, tours and attachments and interaction

with senior government officials and key media professionals.

The training programme will be steered by Ms. Mamta Varma, IIS Course Director and Dr. Rinku

Pegu, Assistant Professor assisted by Suvidhi Jain, Academic Associate.

I am sure you will enjoy your stay at IIMC and make the best of your training years.

With best wishes

(Manish Desai)

Manish Desai is the 1989 batch Officer of the Indian Information Service with wide ranging experience

in media management, media marketing, content writing and administration. He has previously held

positions of Director General, Films Division (addl. Charge) , Addl. DG, PIB Mumbai, CEO, Central

Board of Film Certification, General Manager (Media) at Prasar Bharati, New Delhi


IIS TRAINING FACULTY

Ms. Mamta Varma is the 1994 batch Officer of the Indian Information Service

presently working as Course Director, IIS Training at IIMC. She has extensive

work experience in TV News production and was Director (News) in

Doordarshan, before joining IIMC in 2018. She has also held key positions in the

Ministry of Law & Justice , Ministry of Human Resources Development and

Ministry of Commerce.

Dr. Rinku Pegu is the Assistant Professor, IIS Training, a position she has held

since 2011. She has vast experience in field of academics, media and training. She

joined IIMC in 2007 and specializes in media studies in a democracy. Dr. Pegu

obtained her Ph.D in Modern Indian Hisotry from the Jawaharlal Nehru

University, New Delhi.

Ms. Suvidhi Jain works as Academic Associate in the IIS Department. She is an

alumnus of IIMC English Journalism and posses valuable experience in television

journalism. She was a Reporter-cum-Assistant Producer at Focus TV, Noida and

also a Radio anchor in All India Radio.

IIS TRAINING – IIMC Faculty & Guest Faculty

From IIMC Faculty

Prof. Geeta Bamezai Dean (Academics) &

Professor & Head of Depart of Communication Research

Prof. Hemant Joshi Professor & Head, Department of Indian Languages

Prof. Mukul Sharma Professor & Head, Department of Development Journalism

Dr. Anand Pradhan

Associate Professor, Mass Communication & Journalism

Dr. Sunetra Sen Narayanan Associate Professor & Head, IIMC Publication Division

Ms. Shashwati Goswami

Associate Professor, Radio & TV Journalism

Dr. Anubhuti Yadav

Associate Professor & Head, Department of Advertising &

PR and New Media

Dr. Surbhi Dahiya Associate Professor & Head, Department of English

Journalism

From Civil Services

Mr. Anindya Sengupta

IIS Officer of 1998 batch

Director, Publications Division.

Ms. Archana Dutta

Retired IIS Officer of 1983 batch

Former Director General of DD News and AIR News

Press Secretary to the former President of India

Mr. B Narayanan


Addl. Director General, Social Media Wing, PIB, New Delhi

Ms. Esther Kar


Former Director General of DAVP and PIB

Mr. Ravi Ramakrishna


Addl Director General, Bureau of Outreach Communication

Mr. Satish Namboodiripad


Addl. Director General, New Media Wing and Electronic

Media Monitoring Centre.

Ms. Shalini Narayanan

IIS Officer of 1990 batch (voluntarily retired)

Independent Communication Consultant

Ms. Veena Jain


Former Director General of DD News and AIR News

Ms. Veena Sikri Retired IFS Officer and former High Commissioner of India

to Bangladesh and Malaysia

From Media & Communication Industry

Ms. Anita Bose CEO, Madison Advertising

Specializes in Media Planning & Media Buying

Ms. Gauran Lal Media & HR Professional

Specializes in Presentation Skills

Mr. Himanshu Shekhar

Editor, Government Affairs, NDTV

Specializes in TV reporting, news and features

Mr. Nitin Gokhale Media Consultatnt

Specializes in Defence reporting

Mr. Rakesh Khar Editor, Network 18 Media

Specializes in Digital Media

Mr. Ramesh Tahiliani Media Consultant

Specializes in Brand Management

Mr. Sanjeev Kumar

Communication Specialist

Specializes in Communication Research and Feedback

Ms. Yangchen Yonzon MD, Meltwater

Specializes in Media Tracking and Social Media Analytics.

Joining Formalities, Campus facilities etc.

Introduction: The Induction Course for 2018 batch Indian Information Service Oficer Trainees

(OTs) will be held at the Indian Institute of Mass Communication, Aruna Asaf Ali Road, New

Delhi.

The 2018 Batch Induction Course begins on 17 December 2018. All the OTs are requested to arrive

on 16/17 December 2018 and report to Ms. Mamta Varma, Course Director, IIS Training Centre,

IIMC New Delhi at the Seminar Hall between 10 a.m.-11 a.m on Monday, the 17th December. OTs

are required to complete all the joining formalities 11 a.m. – 6p.m.

Location of the Institute:

Indian Institute of Mass Communication (IIMC) is located on the Aruna Asaf Ali Road in South

Delhi. The green campus, spread over an area of 16 acres, is adjacent to the Jawaharlal Nehru

University, New Delhi.

Reaching the Institute:

By Air: The Institute is located 6-8 kms away from the Indira Gandhi International Airport, New

Delhi. Prepaid AC, Non AC Taxi and Ola / Uber cabs are available from the airport to the

Institute. (Approx Rs. 200-350)

By Train: Prepaid Taxis and Auto-rickshaws are available from New Delhi, Hazrat Nizamuddin,

Old Delhi and Anand Vihar Railway Stations. Delhi Metro connects New Delhi station to Hauz

Khas (4 kms) from where Ola /Uber or Auto-rickshaws can be hired.

By Road: Taxis and Auto-rickshaws are available from Inter-State Bus Terminal (ISBT) at Kashmere

Gate, Anand Vihar and Sarai Kale Khan. Negotiate fare if the driver refuses to come by meter.

Travel expenses:

Those OTs who are joining the training directly without undergoing the Foundation Course will

have to meet the travel expenses on their own.

OTs coming after completing Foundation Course would be reimbursed travel expenses as per rules

according to their entitlement. If they are travelling by Air, please note that only permissible

airline is Air India. Tickets should be booked/purchased Directly from Air India (Cournters/Internet

Booking ) or from authorized travel agents namely:

a) M/s. Balmer Lawrie and Company

b) M/s. Ashoka Tours and Travels

Tickets purchased through private travel agents or private Portals are not eligible for

reimbursement. Submission of boarding pass is mandatory.

Joining formalities:

The Officer Trainees are required to produce following documents for completing joining

formalities.

1. Letter of appointment issued by the Under Secretary, Ministry of Information &

Broadcasting OR Relieving Order from the respective Academy where the OTs underwent

Foundation Course. Those already working elsewhere should bring their Last Pay

Certificate along with Relieving Order.

2. Copies of Educational Qualification along with originals for verification.

3. Certificate of Date of Birth (if not mentioned in the Educational Certificate)

4. Certificates in support of being SC/ST/OBC

5. Copy of Aadhar Card and PAN Card along with originals.

6. Two Passport size photographs

In addition, you will be provided with a set of forms during the Registration process which will

need to be completed, signed and submitted.

Banking facilities:

Central Bank of India has a branch on the Campus. OTs would be required to open a Savings

Bank Account at this branch where their monthly salary would be credited. All the OTs are

required to bring with them necessary documents like PAN Card, Aadhar Card and photographs

for the same. IIMC will facilitate opening of new accounts with Central Bank of India.

Nearest ATM (SBI) is located at the Mahanadi Hostel Block of JNU, half a km away. Other private

and foreign bank ATMs are located at Ber Sarai market, approximately 1 km away.

Accommodation:

OTs will be provided with accommodation on twin sharing basis during the course of training at

the APJ Abdul Kalam Officers’ Guest House on the campus. The rooms, though basic, are spacious

and air-conditioned and come with study tables and chairs, beds, TV, heater and geyser. Bed-

sheets, pillow-covers and blankets will also be provided. All the rooms are Wi-Fi enabled and the

password can be obtained from the Guest House reception. The details of room allotment will be

communicated to you by Shri Vinod Kumar, Guest House Caretaker (+91 -9968092486) who will

be available on both 16 and 17 December at the APJ Abdul Kalam Officers’ Guest House.

Accommodation for spouses or family members will NOT be provided. The OTs shall vacate the

Guest House after completion of their Phase I and Phase II training.

Candidates belonging to Delhi NCR area may opt to stay at their residence if they so wish, after

obtaining a written permission from ADG (Training & Admn.)

Dining facilities:

APJ Abdul Kalam Officers’ Guest House has a functional mess ,run by a Mess Committee formed

from amongst OTs and other residents. Monthly mess charges range from Rs. 5000-7000.

Cooking in hostel rooms is strictly prohibited.

Sports facilities:

A functional badminton and volleyball courts, table tennis and cycling facilities are available.

Limited gym facility will also be augmented shortly. A Yoga Instructor is available in the morning

hours.

Course content:

The OTs shall undergo 9 months classroom training at IIMC followed by 10 months hands-on-the-

job training with different Media Units of the Ministry of Information & Broadcasting.

IIS Induction Course is a Sandwich Course comprising two phases of class room training with

hands-on-the-job training in between. In the First Phase of training. OTs would be given exposure

to the broad aspects of media and communication , development communication, functioning of

government, financial and HR management, office procedure, conduct rules etc. You will also

attend a short course at the Film & Television Institute of India, Pune, besides attending army

attachment in North East and Left Wing Extremism communication attachment in Chhattisgarh.

They will also undertake India Study Tour – Bharat Darshan. IIS class room training follows a

trimester system and at the end of each trimester, OTs are required to appear in written

examination.

During On-the-Job training the OTs shall be attached with different media units like- Press

Information Bureau, Doordarshan and AIR News, Bureau of Outreach Communication,

Publications Division, New Media Wing, Registrar of Newspaper of India, Directorate of Film

Festivals etc. On the Job Training will be for 10 months duration.

In Phase II, the OTs will return to IIMC and make presentations about what they have learnt

during their On the Job Training and the special projects/ assignments handled by them. Upon

completion of Phase II Training the OTs will be given their posting orders by the Ministry.

Leave guidelines:

The Induction training will be intensive and therefore sanction of leave will be strictly regulated.

OTs are advised not to request for any leave, except in compelling circumstances like medical

emergencies or on compassionate grounds which will be considered on a case –to-case basis. The

grant of leave will always be subject to exigencies of training. OTs absenting themselves from duty

without sanctioned leave or those over staying sanctioned leave shall invite stringent disciplinary

action.

During the period of training one block-leave of a week’s duration would be granted. The date

and duration would be notified in due course. OTs are accordingly advised to organize their

personal affairs only duration the block leave period.

EOL for those want to write CSE again

No study leave is permissible during the course of training at IIMC. Extra Ordinary Leave for those

OTs who wish to appear for the Civil Services Examination 2019 is under active consideration of

the Ministry. Such OTs who have been granted EOL, can thereafter join the next batch of

Induction Training at IIMC in December 2019, without losing their inter-se seniority.

Attendance

It may be carefully noted that attendance is obligatory for all training events, official functions,

tours, visits, field trips and cultural /sports events etc. organized from time to time. Attendance less

than stipulated benchmark shall not only debar OTs from writing Trimester Examination and may

even result in extension of probation/ termination from service.

Gender issues

IIMC follows Zero Tolerance Policy with regard to sexual harassment. Strict disciplinary action

would be taken against any violation in the regard as per the Civil Service Conduct Rules. The

Institute has a duly constituted Internal Complaints Committee, headed by Prof. Geeta Bamezai.

The Institute also organizes gender sensitization workshops from time to time and the OTs are

encouraged to attend them.

Miscellaneous

The OTs are expected to be well-groomed and neatly attired at all time, including for

entry into the Mess.

Black Bandgala (Jodhpuri)/ Black business suit with formal shoes is the formal dress for

Gentlemen OTs. Saree, Salwar Kameez, Churidar Kurta or Western Business Suit with

formal shoes/ sandals for Lady OTs for formal occasions.

OTs may bring traditional/regional/ ethnic clothes for cultural programmes, festivities , etc.

Delhi experiences cold winter months between December – February. Accordingly, OTs

must carry necessary warm clothes or make arrangements to buy them upon reaching

Delhi.

OTs are advised not to bring valuables, particularly jewellery and excessive cash for

security reasons. The Institute has no arrangements for their safe custody.

Contact Information

Shri K G Suresh Director General +91-11-2674 2492

[email protected]

Shri Manish Desai Addl. Director General +91-11-2674 1450

[email protected]

Ms. Mamta Varma, IIS Course Director +91-11-2674 1542

[email protected]

Prof. Rinku Pegu Assistant Professor +91+11-2674 2168

[email protected]

Ms. Suvidhi Jain Academic Associate +91-88003 46669

Shri Jairaj SO +91-98108 35978

Shri Manish Singh Bisht OA +91-99530 50268





Annex-1

List of Standard Documents to be filled by OTs at the time of joining

1 OT’s bio-data or Curriculum Vitae

2 Oath of allegiance to the Constitution of India

3 Certificate of Character

4 Declaration of Candidate belonging to SC/ST/OBC Category

5 Declaration about Marital Status

6 Anti-Dowry Declaration

7 Details of close relatives

8 Home Town Declaration

9 Employee details for salary disbursement

10 Home Ministry ID Card application (to be made online)

11 CGHS application ( to be made online)

12 New Pension Scheme Form (application to be made online)

13 Nomination for Central Government Group Insurance Scheme

14 Declaration for House Rent Allowance

(where applicable )

15 Return of Assets & Liabilities

16 Statement of Immovable Property

17 Statement of Liquid Assets

18 Statement of Movable Property

19 Certificate of Assumption of Charge

20 Application for Leave/Extra Ordinary Leave etc.

Annex II

Mandatory documents to be carried by OTs

1. Letter of appointment issued by the Under Secretary, Ministry of Information &

Broadcasting

OR

Relieving Order form the respective Academy where the OTs underwent Foundation

Course.

OR

Relieving Order and Last Pay Certificate if working elsewhere.

2. Copies of Educational Qualification along with originals for verification.

3. Certificate of Data of Birth (if not mentioned in the Educational Certificate)

4. Certificate in support of being SC/ST/OBc

5. Aadhar Card (mandatory as Bio-metric attendance will be Aadhar linked)

6. PAN Card

7. At least one dozen Passport Size Photographs.

INDUCTION COURSE TRAINING SYLLABUS

2018

TRIMESTER 1 MODULE 1.1

BASICS OF COMMUNICATION

Objective Introduce the OTs to the basics of communication including its process and

elements in order to broaden their horizon Communication as a tool to change behavior Develop language, communication and presentation skills

Classroom

Communication: Concepts, Process, Elements (Intrapersonal, interpersonal, mass) Barriers for effective communication

Importance of Language in Communication Models of Communication

Classical, Intermediary, Interactive & Transactional Models Communication Theories : basic introduction Power Structures and Ideologies: Anderson, Habermas, Chomsky Behavior Change Communication (The sociology and psychology behind this)

Feedback : Types of feedback and their importance.

PRACTICALS/ATTACHMENTS

Systematic evaluation of language and computer skills. Develop basic competence in English & Hindi/regional language Develop computer skills Improve presentation capabilities. Workshop on Inter-personal communication Fortnightly mock debates/press conferences/interview sessions as both interviewee

and interviewer to hone presentation skills, communication skills

MODULE 1.2

GOVERNMENT ECO-SYSTEM &ADMINISTRATION

Objective Give OTs broad outline about the functioning of Government Introduce OTs to rules and regulations within government functioning,

particularly how to manage finances and personnel Develop familiarity with files

Classroom

Organization Structure of Government Types of Government Departments

Public Administration in India. Three tiers of administration : Centre – State - District Central Administration :

Allocation of Business Rules

Decision making process in Government

Office Procedure, Noting and Drafting

General Financial Rules (GFR) & Delegation of Financial Powers Rules (DFPR)

Introduction to Financial Management in Government .

Procurement Rules, e-tendering, GeM purchase etc

eGovernance initiative.

Right To Information Act

HR Management in Government – Recruitment, Reservation, Promotion

Civil Service Conduct Rules and disciplinary measures.

Official Language Policy – Rajbhasha Adhiniyam


Phase 1: Two weeks with DHTI/ISTM (Non-Financial Part) Exercises in noting and drafting Quiz on Government Financial Mangement RTI case studies

MODULE 1.3

MEDIA LANDSCAPE IN INDIA

Objective Give a broad understanding of media and entertainment industry in India and its

growing contribution to the economy.

Classroom

Overview of Media & Entertainment Industry In India

Role of Media in Democratic Process

Public Opinion, Debate and Democracy

Evolution of Journalism in India

Types of Journalism : News Journalism, Development Journalism, Advocacy

Journalism, Citizen Journalism , Data Journalism , Tabloid Journalism, Yellow

Journalism etc.

Role of Language Press

, PRACTICALS/ATTACHMENTS

Seminars / Symposium

Debate and elocution

Language Press – case study presentation / Essay presentation

Citizen Journalism exercises.

MODULE 1.4

BASICS OF NEWS JOURNALISM

Objective Inculcate a news sense so that they can question how an event can be turned into

news and further into a story. Understand the basic structure of news and differentiate between news and

views. Fake News –the responsibility to correct the picture

Classroom

Evolution of news journalism (global and Indian contexts – newspapers to digital journalism)

What is News? Basics of reporting/editing Basic features of different mediums and audience/readers. News writing Style guide Editorial structure in Newspapers Newspaper layout and design Newspaper printing process, printing terminology Business Journalism – Understanding economic and public finance terms


Visit a traditional newspaper and their digital newsroom (HT, The Hindu)1 Bring out a news-based fortnightly digital newspaper/ monthly magazine (can

be published on the OTs blog) Guest lectures from top editors/journalists, WAN-INFRA to explain recent trends

and future of news journalism.2

1Lecture by CEO, HT 2Guest lecture by Anshuman Tiwari, Editor, India Today (Hindi); Rajiv Lochan, CEO, The Hindu

MODULE 1.5

VISUAL COMMUNICATION

Objective Appreciate impact of the visual medium for communication Heritage of films and folk theatre Genres of films and its impact on society Various media units related to films

Classroom

Power of visuals in perception and persuasion3 Basic Photography techniques – understanding camera Photo appreciation : photo composition and aesthetics Mobile photography – practical tips

Film appreciation : the language of Cinema Digital Cinematography – an introduction

The art of story telling

Importance of documentary films

Film Festivals : role and function Organizing a film festival – lessons in event management Film Archiving : Role of National Film Archive of India – Pune


Two weeks FTII, one week NFAI Visit art galleries, photo exhibitions, prominent dramas One workshop on role of DFF Exposure to Oral & Folk Media & Archiving at IGNCA (2days)

3 Guest lectures by faculty from KiranNadar Museum of Art, Alkazi Foundation of Arts

MODULE 1.6

NEW MEDIA COMMUNICATION

Objective Create awareness about the new and upcoming communication platforms and

technologies Challenges and opportunities posed by them

Classroom

Public Engagement through digital media, social media (metrics, analytics, monitoring content on Twitter, FB, Instagram, cross ownership of these platforms

New Technology and ground level innovations Basics of web designing and content management. Writing for New Media, Info-graphics. Real time Communication: Periscope, Live tweeting, Facebook Live etc. Artificial Intelligence (AI), Internet of Things (IOT), Blockchain technology Case studies: Gaming and animation, Farmers as communicators, Mobile phones

communication tool Digital India initiative New Media Wing of MIB


Visit to New Media Wing Seminar on Digital Media Web designing exercises. Live tweeting and live streaming exercises.

TRIMESTER 2 MODULE 2.1 BROADCASTING

Objective

Understand role and relevance of Public Service Broadcaster: Prasar Bharti, its organizations (DD, AIR)

Draw comparison with international counterparts Functioning of DD News and NSD AIR, comparison with private players Introduction to major media houses in the country.

Classroom

Introduction to Public Service Broadcasting Genesis of PrasarBharati (PB Act, its independence and autonomy, revenue

model) Overview of Sam Pitroda Committee Report Comparison with International broadcasters (BBC, ABC, NHK, Deutsche Welle

etc.)

TV o Codes and guidelines (Broadcast code, Programme Code, CTVN Act, Content

Monitoring) o Technical overview - up/down-linking etc o DD News: overview of DD News, responsibilities and restrictions, functioning

of newsrooms o Writing for Television, reporting, Piece to Camera o TV News editing o DD Marketing Division : Role and functions. o Private news channels – broadcast styles and business models.

Radio

o Evolution of Radio Broadcasting in India. All India Radio o Codes and guidelines, FM Auction, AIR monopoly in radio, Content

Monitoring o Technical overview: AM/FM,Short/Medium wave, VHP/HP/LP Transmitters

etc o NSD AIR: overview, newsroom etc. o Writing for Radio, reporting and editing.

o Programme management in AIR


Meet Chairman and CEO of Prasar Bharti, DG DD, DG AIR. Guest lecturers from PCI, PTI, Reuters on source of news, network of

correspondents, developing stories Visit to the newsroom of a private news channel: how they develop stories,

adoption of new technologies, digital platforms, revenue models, management vs editorial etc.4

4 day attachment with DD News and NSD AIR. The batch can be divided in two groups and the following schedule can be followed. Resources required will be a couple of systems with ENPS and NETIA on Day 3 and 4.

4 Attachment with Private TV Guest lectures by prominent television personalities and journalists

Group 1 Group 2

Day 1 Visit DD News Call on senior officers Mandate and evolution of DD News Role and functioning of different departments Basics of TV Reporting, scripting, graphics etc. Technical overview (visit MCR/PCR)

Same as Group 1

Day 2 Visit NSD AIR Call on senior officers Mandate and evolution of AIR News Role and functioning of different departments Basics of radio reporting, scripting, bulletins etc. Visit Engineering wing

Same as Group 1

Day 3 Practical at DD News ENPS Mocks Choosing a topic and developing a package (will cover all

elements like researching, scripting, voice over, visuals and graphics) Introduction to basic jargons

Same as Group 1 on Day 4

Day 4 Practical at NSD AIR NETIA Mocks Choosing a topic and developing a story (including

reporting, scripting, news-formatting), Introduction to basic jargons

Same as Group 1 on Day 3

MODULE 2.2

GOVERNMENT MEDIA SET UP

Objective To give an overview of communication process in Government To gain understanding about role and functions of different media units

Classroom

Evolution of Government Communication Press Information Bureau Bureau of Outreach Communication : DAVP, DFP & Song & Drama Division Publications Division – Yojana, Kurukshetra, Employment News Registrar of News Papers of India Defence PR and Public Information Division External Publicity Division Railway PR Set Up PSU Media set up : Corporate Communication & CSR Communication Films Wing : NFDC, Films Division, Children’s Film Society of India Introduction to State and District media set up


Visit to PIB National Media Centre Introductory interaction with DG, BoC Call on JS(XP), Ministry of External Affairs Visit to Defence PR set up

MODULE 2.3

GOVERNMENT COMMUNICATION WITH MEDIA

Objective Structure of Press Information Bureau and its mandate Role of IIS as a communicator, public relations manager and media facilitator International comparisons

Classroom

Press Information Bureau: Structure, role and functions. Working as Spokesperson and as an embedded communication officer PR, Publicity and Propaganda. PR’s Evolving Role in Government and Politics and as an Image Management

Tool PR Tools & Techniques : Press Release, Press Communique, Press briefing, Press

Conferences, Press tours, News Features, Backgrounders etc. Conducting Press Conferences (Importance of Protocol, Order of Precedence at upper and lower levels) Media Tracking for Issue Management: Point and Counterpoint Media management and press facilitation Disaster Management & Crisis Communication, Strategizing a Crisis

Communication plan Defence Communication and Perception Management

International Government Communication models – UK, Canada, USA, Australia

Functioning of private PR agencies: reputation management, brand building.


Participation in PIB Press Conferences Press Release preparation Case studies in Crisis Communication Seminar on Comparative Government Communication Systems.

MODULE 2.4

PRINT AND PUBLICATIONS

Objective Understand changing pattern of consumption of print media Functioning of DPD, RNI

Classroom

Overview of Publication Industry, pricing and marketing of publications. Copyright violations and plagiarism Functioning and mandate of DPD Marketing, e-commerce

Registrar of Newspapers of India - PRB Act Mandatory reports and filings Newspaper circulation verification


Visit to Publications Division Develop marketing plan for books and reference annuals RNI circulation verification exercise

TRIMESTER 3 MODULE 3.1 ADVERTISING AND MARKETING

Objective Importance of communication through advocacy and campaigns and social

messaging Advertising scenario in the country Functioning of DAVP Nuances of an effective IEC Strategy

Classroom

Advertising and society Advertising scenario in India Advertising: legal and ethical perspectives Ad agency functioning: Learning from the private sector (Account Planning,

Client Servicing, Creative etc.) Brands and Branding. Integrated Marketing Communication Audience Measurement issues - BARC, IRS etc. Media Planning in Advertising

o Media Planning and Buying: Process and Strategies o Strengths and Weaknesses of Various Media. o Media Terminology: Circulation, Readership, Viewership, Listenership, Reach,

Frequency, OTS, Exposure, Impressions, GRPs, TRPs o Media buying Techniques, Information needs for making a Media Plan o Preparing a Media Brief o Developing Media Strategy and Plan o Evaluation of Media Plan o Digital Marketing o Other forms of marketing, like outdoor, print publicity etc o Collaboration with research agencies to pinpoint target audience.

Public Service Advertising Study of IEC Structures in Specified Government Initiatives Planning an IEC Strategy (Case studies :Swachch Bharat, NACO, SVEEP etc.) DAVP – Role and Functions


360 degree communication campaign

MODULE 3.2

COMMUNICATION RESEARCH AND FEEDBACK

Objective

Understand that different places have unique problems and their communication needs cannot be one-size-fits-all approach

How private research agencies are conducting research Learn to read a research report leading to data-backed decision making Understand importance of community generated communication materials in

local languages

Classroom

Primary and secondary research sources => literature review and analysis Dependent and Independent variables Quantitative and qualitative research methods

(Quantitative Methods: Questionnaire, Interview Schedule, and Experimental Research: Control and Experimental. Qualitative Research Methods: IDIs, FGD, PLA Methods, Historical Analysis, Ideological Criticism, Participant Observation, Use of Video as a Research Tool, Visual Narratives, Case Studies)

Data Collection and Analysis: Data Verification, Coding, Listing Analysis and Interpretation

Writing of Research Report


Research project execution

MODULE 3.3

PARTICIPATORY COMMUNICATION

Objective

Understand the functioning of DFP, its expanse and mandate Understand the process of publicizing a government scheme/ idea; pre-

programme and post-programme. Role of traditional and folk media (Songs and Drama Division) Moving towards community participation in communication especially

community radio

THEORY

Role of DFP, departments of DFP How an entire publicity campaign is programmed? Strength of folk traditions in engaging with the public in communicating the

message

Community Radio Guidelines to open a community radio, challenges in monitoring content Case studies of community led communication Other media: Community TV , You Tube , Participatory Videos


One week attachment to an NGO/civil society group. 2day visit to a community radio preferably run by an NGO. - Heval Vani or

community radio in Mewat. Attachment with District Administration with an aim to provide exposure to

local initiatives in development such as Anganwadis, ASHA workers, Mid-Day Meal scheme. The OTs will be assigned a communication project regarding such initiatives.

MODULE 3.4

DEVELOPMENT COMMUNICATION

Objective

Familiarize OTs with development communication with special emphasis on economic and social issues concerning India.

Promote gender sensitization

Classroom

DEVELOMENT COMMUNICATION

O Introduction to Development Communication

O Economic Growth and Social Justice

O Sustainable Development

O Gender Equality and Social Progress

O Human Development Index : Meaning and importance

O Human Rights

Familiarization with flagship programmes of Government of India

Swachh Bharat, MNREGA, Jan DhanYojana, FasalBimaYojana,

Ujjwala Scheme, Ujala Scheme, BetiBachaoBetiPadhao, Skill

Development, MudraYojana etc.


Bring out Class room journal on Development Issues. Workshops on Gender Sensitization and Human Rights

MODULE 3.5

COMMUNICATION GOVERNANCE

Objective

Familiarize OTs with communication governance issues, media regulation, and various media related laws applicable in the country

Classroom

MEDIA ETHICS

O Principles of Media ethics

O Media ethics for Print and Electronic Media

O New Media ethics

O Paid News, Fake News, Post Truth and Private Treaties.

O Media Activism, Trial by Media

MEDIA REGULATION

O Constitution of India and Freedom of Speech

O Media Regulation – Debates

O Press Council of India, News Broadcasters’ Association Guidelines

O TRAI guidelines.

O Regulating Cyber world, IT Act, Internet Ethics and Monitoring (Case

studies of e-commerce websites, internet newspapers and journals)

O Media Laws


O Seminar on Media Laws and regulations

Other Attachments and Engagements [To be suitably adjusted according to time and availability]

1. Calling upon the President of India, the Prime Minister of India, Chief Justice of

India. 2. One day attachment each with the Constitutional bodies like CAG, ECI, CEC etc.

Also CIC, CVC etc. 3. Bureau of Parliamentary studies &Training (3 days) 4. Defence attachment with Assam Rifles and Northeast Study Tour (1 week) 5. All India Study Tour/Bharat Darshan (3 weeks) 6. One day attachment with NCW on sensitizing society to gender differences and

equality of rights. 7. Brief attachments with Public Sector Undertakings (PSU’s) 8. Social and Environment Impact Assessment with Centre for Science &

Environment (1-2 days) 9. Training with a Hotel Management Institution/Hotel Chain on Table Etiquettes 10. Workshops/Sessions on Indian Culture. 11. Participate in Inter-Services Meet ‘Sangam’ at LBSNAA, Mussorie. 12. Saturdays can be utilized to conduct:

Lectures/interactions with eminent speakers/personalities from different walks of life.

Attending art exhibitions, NSD drama festivals, movie screenings, guided tours of National Museum, National Archives etc.

Delhi Darshan and Heritage Walks Trekking


Aruna Asaf Ali Road, JNU New Campus

New Delhi-110067