HAMMER DOWN CANCER GAME

PURDUE TRADEMARKS AND LICENSING PROMOTIONAL CAMPAIGN

THE HAMMER DOWN CANCER GAME• Football joined the fight against

cancer on October 12 as the Purdue Boilermakers and Nebraska Corn Huskers battled at the gridiron. For the Hammer Down Cancer game, fans were asked to wear cancer supporting shirts to help those battling the disease and honor those who have survived. The Purdue football team displayed their support for cancer research by wearing pink during the game.

• Cancer is an issue that has directly touched the lives of so many Boilermakers, which is why Purdue is committed to helping make a difference in cancer prevention and research.

PURDUE CENTER FOR CANCER RESEARCH• The Purdue University Center for Cancer Research brings

together the best minds from within Purdue University and beyond to study cancers where they start - inside the cell. The Cancer Research Center discovers how cancer develops, progress and respond to treatment. Their work leads to the advancement of new medicines, diagnostic tools and treatment devices.

HAMMER DOWN CANCER AT RETAIL

HAMMER DOWN CANCER RETAIL SIGNAGEHangtag: Signage:

HAMMER DOWN CANCER RETAIL

Hammer Down Cancer Shirts went on sale at Local Retailers including:

- Target locations in Fort Wayne and Lafayette- Meijer in Lafayette- Walmart locations in Lafayette- University Bookstore, Purdue Team Shop-The Purdue Official Online Store

A portion of the Proceeds went to:

IN THE COMMUNITY

IN THE COMMUNITY• In honor of the Hammer Down Cancer Game,

several events were held within the community including:

• University Bookstore Giveback Day • (Wednesday, October 9)• A portion of the sales in store on October 9th went back

to the Purdue University Center for Cancer Research

• Orange Leaf Giveback Night • (Wednesday, October 9)

• Campus Lecture: Timothy Ratliff, Robert Wallace Miller - Director of Purdue University Center For Cancer Research

• (Wednesday. October 9: 6:00 - 7:00PM in Rawls hall 2058)

• Discussion of University Initiatives and Progress taking place at the Purdue University center for Cancer Research.

IN THE COMMUNITYPurdue Women’s Club 20|30 in conjunction with PWC Let’s Do Lunch, together with McGraw’s Steak Chop and Fish House presented a special luncheon to benefit the Purdue University Center for Cancer Research on Thursday, October 10, 2013.

Hammer Down Cancer Luncheon

IN THE COMMUNITYHAMMER DOWN CANCER LUNCHEON SPEAKERS

Ms. Terry Kix is the Director of Purdue’s Basketball Operations and a stomach cancer survivor.She brought 15 years of field hockey head coaching experience and three years as the senior women’s administrator at the University of Maine to the Boilermaker program. Kix’s primary duties at Purdue include coordinating team travel, assisting with academic progress, community outreach and marketing and coordinating summer camps. In fall 2012, Kix was diagnosed with stomach cancer. She had been suffering from stomach pain for many months. Underneath a bleeding ulcer doctors found a five-inch cancerous tumor. Today, Kix will be sharing her inspirational story of her battle with stomach cancer. She has used her experiences by getting involved with cancer related activities and causes to serve as an encouragement to newly diagnosed cancer patients.

Dr. Timothy Ratlif is the Robert Wallace Miller Director of the Purdue University Center for Cancer Research. He is nationally recognized for his achievements in urologic research, including being a part of the team who designed the PSA screening test that is widely used to detect prostate cancer. Dr. Ratlif has been instrumental in creating collaborations in the field of cancer research and clinical treatment. He previously served as the Andersen-Hebbeln Professor of Prostate Cancer Research at the University of Iowa College of Medicine for 10 years and as research vice chair for the Department of Urology for six years. Prior to joining the faculty of the University of Iowa, he was a faculty member of Washington University School of Medicine. Dr. Ratlif lost two close family members to cancer within 6 months of each other – which is what sparked his passion for cancer research.

HAMMER DOWN CANCER

PROMOTION

HAMMER DOWN CANCER PROMOTION

Public Service Announcement for game day shown via:

•Tv•Social Media•Hammer Down Cancer website•Jumbotron on games leading up to Hammer Down cancer game

PUBLIC SERVICE ANNOUNCEMENT

HAMMER DOWN CANCER PROMOTIONA webpage for the Hammer Down Cancer game was created and is dedicated to honoring Boilermakers, players and coaches, who have been touched by Cancer.

Website

HAMMER DOWN CANCER PROMOTION Boilermakers had the opportunity to download #Hammer DownCANCER wallpapers, Facebook profile pictures, and more as a way to show their support for cancer research.

Social Media

HAMMER DOWN CANCER PROMOTION

The Website also provided a way for Boilermaker fans to use Twitter, Facebook, and Instagram, to share who they #Hammer DownCANCER for and why they support cancer research.

HAMMER DOWN

CANCER GAME DAY

HAMMER DOWN CANCER GAMEDAYThe Hammer Down Cancer Football Game was on October 12th 2013, against the Nebraska Cornhuskers.

Players wore pink sweatbands during the game to show their support for cancer research.

In the student section, Boilermaker fans were given pink rally flags to use during the game.

Season Ticket holders effected by cancer formed the game day tunnel that brought the Boilermakers on the field.