Halifax Port Authority – IDLE-FREE ‘Pier Leaders’ Case Study – GoGreen Communications Inc.

Port of Halifax IDLE-FREE ‘Pier Leaders’  "National Clean Air Day — Case Study. "

"The Port of Halifax contracted GoGreen Communications to instill an IDLE-FREE culture in its ground services fleet. The results were promoted in 2015. ""The fleet consisted of 11 vehicles, including water van, garbage trucks, carpenter and plumber trucks. ""Approximately 20 union drivers and management personnel were provided "IDLE-FREE Guy™ Motor Coaching (3 hours with breaks).  ""Two 60 minute ‘data check-ins’ were provided to share progress with drivers and management in addition to praising the ‘peer leaders’.  ""January 2015       IDLE-FREE Guy™ Motor Coaching  "March 2015          Data check-in #1 / IDLE-FREE ‘booster session’  "May 2015             Data check-in #2 / IDLE-FREE ‘booster session’  "

Port of Halifax IDLE-FREE ‘Pier Leaders’  "National Clean Air Day — Case Study. "

"Data analysis: "Analysis of fleet GPS data December, 2013 to December, 2014 provided the baseline for comparison.  ""Analysis of fleet GPS data, February, 2015 to baseline December, 2014 plus current February, 2015 to prior year February, 2014. ""Result: a 40% reduction in non-operational IDLE-Time. "*Note: This was achieved during one of the harshest winters in recent memory in Halifax, Nova Scotia, Canada.  "

Port of Halifax IDLE-FREE ‘Pier Leaders’  "National Clean Air Day — Case Study.  "

"GoGreen then prepared and staged a media event for National Clean Air Day, June 3, 2015, hosted by Port of Halifax. ""A large group of students from Inglis Street School walked to the event, joined by teachers, doctors, sustainability leaders, and VIPs from business and government, forming a ‘Clean Air Day Flash Mob’ emceed by IDLE-FREE Guy™. ""Port of Halifax drivers and management were celebrated for their achievement in front of the crowd and invited media. ""

Port of Halifax IDLE-FREE ‘Pier Leaders’  "National Clean Air Day — Case Study. "

"The event was pre-promoted on regional radio and television. ""On National Clean Air Day, it earned 10 minutes network television on Global TV and on CTV News, where it led the regional news, ‘First at Five’. In addition, a corporate video was produced thanking event sponsors (next slide). "

CTV News report Global News report

Clean Air Day 2015 Flash Mob!

Thanks to Spider Video and Port of Halifax.

TM

Why 80% buy-in.

Put the brakes on IDLE-Time. TheGoGreenAgency.com