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Half Yearly Marketing Report

Marketing Content Table

i. DEFINE MARKETING

ii. NPD ( New Product Development)

iii. BTL ACTIVATIONS Exhibition Hi-Tea & Bakery Seminar Cake carnival plan 2017 Plan for food service

iv. New Product Packaging Designing

v. SOCIAL MEDIA ENHANCEMENT

What is Marketing...?

“Marketing is the sum of all activities that take you to a sales outlet. After that sales takeover.”

Profitable marketing look like this.....

Cost to acquire Customer lifetime customer = value

“ Marketing attract customers for less cost than they contribute in your profit.”

New Product Development

Successfully Developed New Product 2017

1. Pectin Based Cake Glaze in 1kg pack chocolate & crystal flavour.2. conducting Whipo Star market validation after submission of validation report we

launch it in July.

New Product In Pipeline 2017

1. Premium non dairy topping cream Delight Gold with dairy blend already under trails with R&D. Brand name registration has been done and packing design also finalised.

2. Eggless premixes work in progress 5kg pouch packing design prototype is ready.3. Product development of Kiwi Glaze flavour under process with R & D.4. Planning on fruit filling , chocolate slabs in bakery vertical & cheese & sauces for food

service vertical.

New Product Packaging Designing

Note :- Cake Premix brand is just for reference original name is not

finalize yet.

Successfully organised The Mega Food Exhibition of the

country AAHAR-2017.

Bakery Seminar

• Conducted at Bhubaneswar & Agra

• Bangalore & Ranchi line up in august

Glimpse Of Bakery Seminar

Plan For Food Services

• Initiate First food service seminar for the first time

• Planning to do at least 3 in this year.

• Also provide food services same space at AAHAR 2-017

Carnivals & Cake Shows At Outlet

•Cake carnivals always at the demand of customers to

increase the footfall at his counter..

* We have execute 10 carnivals at Valentine Dayacross the country.

Locations No.of

Carnivals

Chandigarh 1

Delhi/NCR 4Uttra khand 1

Mumbai 1

Bangalore 1

Ludhiana 1

Indore 1

Digital Promotion

https://www.facebook.com/Shineroad

Facebook Promos Of occasional Days

https://www.facebook.com/Shineroad

THANK YOU