HALALA Global Market Opportunity

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BirminghamSeptember 2010

Intention➡ Raise Awareness➡ Provide Context➡ Create Enthusiasm➡ Stimulate Ideas➡ Formulate questions

2Halal Market Analystsconsultantsimarat

“With many of the world's consumer segments reaching a saturation point, the Muslim consumer is fast becoming a new outlet to build a base for future growth.

... Although there are political and social pitfalls to consider, the opportunities are so vast and far-reaching that they greatly outweigh the risks...

Since Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity to affect both its top-and bottom-line growth...”

“Addressing the Muslim Market - can you afford not to?” A T Kearney 2008

The Global Halal Movement has the potential to be the

most influential new market force

of the coming decade

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Evolution of global Halal market➡ 50’s & 60’s - Muslim immigrants establish Halal meat outlets worldwide

➡ 70’s & 80’s - Middle East oil revenue fuels Halal meat & poultry imports

➡ 80’s & 90’s - Take away’s, fast food chains, restaurants, hotels serve Halal. Steady increases in Halal food manufacturing capacity. Major players stake out their positions.

➡ 2000’s - Governments, major retailers, food service, travel & hospitality, events, media.

➡ Halal becomes a factor in economic & political planning.

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The Halal Food Market is expandingfine dining to fast food...in the air, and in the prison...in schools, hospitals and military rations

8Halal Market Analystsconsultantsimarat

New Halal non-food industry sectors Personal care - Pharmaceuticals - Logistics - Travel & Hospitality - ICT development - Internet - Media

9Halal Market Analystsconsultantsimarat

Recent recognition of farm-to-fork Halal supply chain➡ Halal compliance is increasingly expected to cover the entire process➡ Governments and Multinational corporations will be driving this development➡ International Standards compliance will become increasingly important➡ Sub-standard will not survive market competition

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Halal - a global market force

11Halal Market Analystsconsultantsimarat

Meat & Poultry

Food Manufacturing

Food Retailing

Restaurant Chains

Food Service Industry

Logistics & Shipping

Islamic Banking & Finance

Standards, Auditing, Certification

Science & new technologies

Personal care products

Pharmaceuticals

Lab Testing

Software Applications

Content Providers

Media, PR. Marketing

Event Management

Training, teaching, consulting

USD 632 billion annually

Expanding market parameters

New business opportunities

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Upmarket • natural • organic • ethnic • environment • animal welfare

Mainstream • supermarket • global presence • full product range • diverse application

Professional • standard • audit & certification • composite compliance

Lifestyle Movement • new ‘green’ • ethical & moral values • popular culture

High level qualityassurance mark

Influentialopinion forming

Track & TraceSecure supply chain

Worldwide availability& acceptance

Evolutionof Halal

as MarketParameter

Halal Market Analystsconsultantsimarat

➡ ICT Developments

➡ Track & Trace applications

➡ ERP & Production software

➡ Internet marketing & networking

➡ JV’s, partnerships, investment, M&A

➡ Media & marketing

➡ Auditing procedures

13Halal Market Analystsconsultantsimarat

Next-generation interaction between sectors to create new sub-sectors

Evolution of Halal AwarenessGovernments, Corporations, Banks, NGO’s, SME’s, Islamic Associations, General Public, Media, Universitiescoming next...Ad agencies, marketing specialists, research agencies, media moguls, venture capitalists

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Halal Standards➡ Countries➡ Islamic Councils➡ Industry Associations➡ Political entities➡ Accreditation Agencies

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Taking Halal Standards to the next level

Re-evaluating ValueHalal Values acquire Commercial Value within the Halal Market Economy

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‣Lawful‣Safe‣Nutritious‣Healthy‣Humane‣Aware‣Equitable

‣Products‣Services‣Companies‣Management‣Leadership

‣Ethical‣Moral‣Spiritual

Halal

Convergence of common interest produces conditions for a perfect storm

Government Support - Available FinanceIndustry Initiative - Efficient Infrastructure

Consumer Demand - Media Interest

17Halal Market Analystsconsultantsimarat

Thank youFor further information

please visitwww.imaratconsultants.com

www.halalfocus.com

or email hamid@imaratconsultants.com

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