””HAKKESPETTBOKA”HAKKESPETTBOKA”- A tool meant for providers of outdoor activities in Norway

”Safetur” Project kickoff meetingRiga, November 19th-20th, 2012

Nadja Hartikkalahanen.no

The owners of the projectThe owners of the projectNCE Tourism Fjord Norway www.ncetourism.no

ARENA Innovative Opplevelser www.innopp.no

HANEN www.hanen.no

With economical support from Innovation Norway

Why this project?Why this project? For the same reasons as the “Safetur project”:

There seems to be a general need to strengthen and improve the development of businesses that can provide outdoor activities – due to both national and international standards

The providers themselves express a need for improving their own competence, and demand a general quality assurance throughout the industry. We base this on the following:

HANEN completed a preliminary on the matter in 2010; results from the survey done here clearly showed a strong need for a certain quality of assurance among these type of businesses

Both NCE TFN and InnOpp have according to their action plans, agreed to prepare a manual for providers of outdoor activities

The project goal is…The project goal is…1. To develop a “hands on” tool which is

customized for these kind of businesses

2. To generate further growth and enhance competence in each single business, and strengthen the premises for profitability

3. To make the potential and market value of these businesses more visible strengthen the opportunities for this industry to build up a position in the travel and tourism market on a national level

Why this kind of tool? Why this kind of tool? Part 1Part 1

This must be a tool based on the businesses’ premises, which in a easily understood manner refers to, and describes, all of the circumstances* which these actors and providers need to considerate, in order to run their businesses as professional and safe as possible

Why this tool? Why this tool? Part 2Part 2

Our intention is a) to reinforce and enhance the market assumptions, b) to create an even more heavy focus on this kind of activities/tourism, and c) to work towards a more sustainable tourism

Our goal is that this manual/tool may contribute on laying the foundation for common national standards, and then further; that this may lead to a high-quality development which will help this industry’s position in the travel & tourism industry as a whole