hair shine, hydration and health.pdf

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Hair Shine, Hydration and Health

Nancy Jeffries - Oct 21, 2013

Introduction Shine and Strength Capture Consumer Attention

Maiko Shampoo & Conditioner Keranique Collection

Agave Healing Oil Treatment Klorane Peony Shampoo

Klorane Leave-In Spray With Citrus Pulp Amika Obliphica Oi l Treatment

Lissea Smoothing System by Furterer Pureology Highlight Stylist™

GK Hair Protective Serum Oribe Gold Lust Nourishing Hair Oil

Ouidad Climate Control Frizz & Flyaway Fighter Mongongo Oil Multi Use Hair Treatment by Ouidad

Color Lock by Tela Organics LLC Nioxin Therm Activ Protector

Nioxin Definition Crème Daily Damage Defence by Philip Kingsley

Sebastian Urban Explorer Collection Rusk Deep Shine Lock-In Treatment

B-Leve Hair Care Leonor Greyl Huile Secret de Beauté

Alterna Caviar CC Cream Ingredients and Technology

Introduction

Hair care has undergone a paradigm shift and consumers are reaping the benefits. The changes found in the newesthair care products are evident on shelves today; indicating that the needs of real customers tackling hair carechallenges have come through loud and clear. In addition to the impact of heating and styling tools, as well asenvironmental aggressors, hair is intrinsically complex and varied.

Like the skin care category, hair care is highly nuanced, and consumers face a variety of concerns, from dry, dull,and frizzy manes, to limp, lackluster, chemically treated and overworked hair. Innovative product solutions areincreasingly addressing these needs, taking into consideration all ages and ethnicities, and offering functionalapproaches to such concerns as aging, loss of shine and resiliency, sun damage and dryness.

The value of the global hair care market, which is an aggregation of shampoos, styling agents, 2-in-1 products,perms and relaxants, colorants, and salon hair care, according to Euromonitor International, is $74.8 billion. In theUS, the hair care market topped $10.6 billion, with conditioners growing by 4% to reach $1.6 billion, and showing asimilarly strong performance in hair loss treatments. Hair strengthening and hair health benefits were popularmanufacturer claims which resonated with consumers, said Euromonitor, while naturally-derived oils and fruitextracts continued to be popular in formulations.

Leading hair care companies in the US, according to Euromonitor, were L'Oréal USA, The Procter & Gamble Co.,

Unilever Home & Personal Care, Alberto-Culver, and John Paul Mitchell Systems, rounding out the top five.Consumer behavior across hair care has also been reflected in price changes in the market, most notably in thesalon brands, as professional salon brands competed against lower-priced mass market alternatives and divertedsalon products in mass channels; and while standard shampoo pricing remained flat, unit prices of conditioners andstyling agents increased, as oils, scents, and hair health claims encouraged consumers to trade up.

In addition, said Euromonitor, consumer interest in and awareness of natural ingredients is a growing trend acrossthe beauty and personal care market, influencing the interest in organic content in hair care products; while theethnic hair care segment also represents a growth area, as products targeted toward the needs of African-American and Hispanic communities continue to expand. US marketers have also introduced non-ethnicallypositioned hair care brands designed to appeal to multiple demographics.

www.euromonitor.com

Shine and Strength Capture Consumer Attention

r Shine, Hydration and Health http://www.specialchem4cosmetics.com/services/print.aspx?id=10361

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Redken's Diamond Oil, a new innovation in the hair oil market, is designed to restore vibrancy and brilliance to dulland damaged hair, and the complete line forms an ensemble to strengthen hair, add shine, and increase flexibility.According to Redken, the Diamond Oil line is specially designed for damaged hair, which results in dullness fromfrayed cuticles and compromised internal structure. Redken's Diamond Oil line features its Shine Strong Complex,which blends apricot, camelina, and coriander oils into different layers of the hair to maximize shine and strength.Camelina and apricot are said to fill the gaps in the intra-cellular layer to increase flexibility and luminosity, andRedken's Interlock Protein Network™ (IPN) delivery system penetrates to the core to reinforce hair from within. The

IPN technology is comprised of three ingredients that work together in the wet and dry phases to repair hair fromthe inside out. Keralink™ is a specialized protein co-polymer that acts in the wet phase by binding moisture to hairwhile strengthening deep within the hair fiber. Amino Acids and Protein act together in the dry phase creating anionic bond with hair's keratin to rebuild surface protection and help enhance the hair's texture and shine.

Fig. 1: Redken Diamond Oil Line

Coriander oil forms a protective barrier on the surface of the hair, to lock out humidity and harmful elements, whilereducing the hair's exposure to friction while combing, brushing, and styling. Each of these oils were chosen for theirability to target different layers of the hair due to their molecular weights. The two oil treatments contain 99%natural oils and are silicone-free, which allows the oils to better penetrate to the hair, leaving hair fortified andconditioned, and shining with a prismatic diamond-like shine.

Redken's Diamond Oil line offers a complete system for shatterproof strength and multi-faceted shine, with aShampoo, Conditioner, Deep Facets oil enriched intensive treatment, and two silicone-free oils, Shatterproof Shine

and Shatterproof Shine Intense. The Diamond Oil Shampoo, with nourishing oil-enriched cleansing for a diamond-likeshine, retails for $18. Redken Diamond Oil Conditioner retails for $19; Deep Facets Oil Enriched IntensiveTreatment, retails for $20; Shatterproof Shine, for Medium Hair, with coriander and apricot oils, Silicone-free, $40;and Redken Shatterproof Shine Intense, also with coriander, camelina, and apricot oils, for coarse hair, retails for$40. The Diamond Oil Shatterproof Shine can be used as a treatment pre-shampoo, overnight, blended with themask or conditioner, pre blow-dry, and on dry hair. “The natural oils seal the cuticle in a lightweight veil of moisturethat provides shine and protection against mechanical damage, and you can also use the oil on the skin and scalp,”said Giovanni Giuntoli, Redken Artist and Diamond Oil Expert.

www.Redken.com

Maiko Shampoo & Conditioner

Maiko Shampoo & Conditioner, which is manufactured by Chidoriya, a company which prides itself on the authenticcreation of traditional and modern beauty accessories from Japan, offers a Shampoo & Conditioner designed toprovide healthy shine, organic ingredients, and gentility for hair and scalp. Maiko Shampoo (4 oz., $15.99), containsthe lovely scent of Rose Geranium, which is moisturizing and refreshing, to gently clean scalp and hair, refine naturaltexture, and increase shine and flexibility. The products, which contains no art ificial color, synthetic preservative, orfragrance, is mild and non-irritating to sensitive scalps, and features essential vitamins and nutrients.


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Fig. 2: Maiko Shampoo

Conditioner by Chidoriya

Maiko Conditioner (4 oz, $15.99), contains certified organic Jojoba and pure Camellia Oil, which is both hydratingand soothing, plus authentic aroma oils of geranium and Rosewood, reminiscent of the Maiko girls of Kyoto. Theconditioner de-tangles the hair, leaves it shiny and manageable, and is gentle enough for all ages and sensitivities.

Also from Chidoriya is Multi-Purpose Pure Camellia Oil from Japan ($1.8 fl oz, $31.99), which has been

manufactured by the traditional hand press technique using Golden Japanese Camellia Seed Oil. The camellia oilhas a similar consistency to oleic acid and its oil content does not require synthetic preservative, as it works as itsown preservative, and is useful for hair conditioning, as well as for skin needing hydration. It may be massaged intoscalp and ends of damaged hair before shampooing, and rinsed out; applied after shampooing to the ends of thehair and dry portions of the scalp to deeply condition; and may also be applied to the traditional Tsuge Boxwoodbrush, for extra shine and scalp massage.

Fig. 3: Tsuge Brush

www.chidoriyaworld.com

Keranique Collection

Scalp stimulating and follicle boosting, the new Keranique line offers a complete system to make hair healthy, whileencouraging re-growth, strengthening, and increased micro-circulation. Keranique is formulated to offer thinning haira blend of hydration, softness, body, and volume, while it leaves hair clean and helps clear away impurities at thefollicle, to improve the effectiveness of scalp treatments for healthier hair.


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Fig. 4: Keranique Line

The line contains ingredients and moisturizing formulas that are designed to leave hair looking healthy, glossy, andshiny, while it maintains a healthy scalp. Botanicals, amino acids, and keratin combine to revitalize the scalp and addbody and texture to the hair, while creating healthy shine and protecting the hair follicle form damage caused by UVradiation. Keranique's Scalp Stimulating Shampoo ($34.95) removes dead skin that prevents healthy hair growth,and its Volumizing Keratin Conditioner ($34.95) coats and protects thinning hair without weighing it down. There is

also a Follicle Boosting Serum ($29.95), fortified with peptide and plant stem cell technology to help optimize thehair growth cycle, and an Intensive Scalp Treatment ($59.95) with a patented peptide to help strengthen and anchorthe hair at the root.

www.keranique.com

Agave Healing Oil Treatment

This new hair care treatment is designed to smooth, restore, and hydrate hard to manage, frizzy hair. The AgaveHealing Oil Treatment contains extracts from the Blue Agave plant, and offers a non-greasy, lightweight formula forall hair types. Amino sugars from the plant help hydrate the hair and preserve color, and a few drops of the oil are

said to seal the hair and add shine.

Fig. 5:Agave

Healing Oil

Treatment

In addition, Agave Oil is claimed to intensify hair color, while retaining vibrancy and lengthening color life, and offersan acid balanced pH level. Key ingredients include Blue Agave plant extracts, coconut, vanilla, sunflower, andMadagascar Baobab Seed Oil. Agave Healing Oil Treatment retails for $40, 4 oz, and is available at Sephora. TheOil may also be used with the Agave Healing Vapor Iron, from Bio Ionic, which is claimed to remove frizz andflyaways by infusing Agave Healing Oil into the hair shaft. Its steam-powered Nanolinic™ Mineral plates are said to

hydrate and condition dry, damaged hair, and it contains a removable cartridge where the Agave oil is refilled beforeuse, retailing for $129 in salons and professional beauty stores.

www.agaveoil.com/salon_finder

Klorane Peony Shampoo

Healthy hair goes hand-in-hand with a healthy scalp, and the new Shampoo with Peony by Klorane provides keyingredients to soothe irritated, itchy scalps with a high performance formulation. Peony, whose Latin name means“capable of healing,” is the source of the plant extract featured in this shampoo. The extract contains paeoniflorine,an anti-irritant molecular compound, rich in soothing, anti-radical properties that are claimed to provide relief fromscalp itching and irritation, while soothing the scalp, and detangling hair.


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Fig. 6: Klorane

Shampoo with

Peony

The Chinese-grown peony is said to be especially effective for sensitized scalps and the shampoo offers comfortand relief after each use. In addition, it provides a mild cleansing base to restore the scalp's balance and leave hairshiny and soft. Klorane is known for combining nature with science, to create performance products that draw onthe plant universe to target particular beauty concerns. The company uses plants grown by their own farmers,ensures sustainable farming techniques, and offers 100% traceability. Klorane's Peony Shampoo retails for $18,13.4 oz.

www.Klorane.com

Klorane Leave-In Spray With Citrus Pulp

Klorane Laboratories has tapped into the clarifying and purifying power of the majestic Citron fruit. The fruit, which isharvested in the hills of Corsica, France, is bright green and contains pulp that is packed with amino acids, vitamins,and carbohydrates for lustrous, healthy hair. The citrus pulp, which is featured in a new Klorane Shampoo rich in

Vitamin B5 and glycolic acid, to strengthen the hair fiber and reinforce the detangling effect ($18); is also available ina hair-refreshing and detangling Leave-In Spray.

Fig. 7:

KLORANE

Leave In

Spray with

Citrus Pulp

The Leave-In Spray offers Citron fruit extract, plus anti-free radical action to protect the hair and scalp from externalaggressors. Flavonoids (Vitamin P) within the citron fruit extract are said to neutralize the dulling effect of calcium in

hard water, and Glutamic Acid helps to slow the production of sebum in the scalp for long-lasting lightness andcleanliness. The Leave-In spray, which retails for $14, 5.07 oz, is suitable for normal to oily hair types, features aninvigorating blend of citrus and floral notes to awaken the senses, and its Vitamin B5 content is said to impartradiant luster.


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www.renefurtererusa.com

Amika Obliphica Oil Treatment

Fig. 8: Amika Oil

Treatment for the Hair

Amika's Obliphica Oil Treatment, a restorative remedy for eliminating frizz, and styling and infusing hair withessential nutrients, harnesses the power of Obliphica berry oil. The formula, based on Russian herbal remedies thatare claimed to replenish and restore the health of dull, tired hair, features the potent Omega 7, as well as acombination of Obliphica oil, rich in antioxidants, vital fatty acids, Vitamin C, and Omega 3, 6, and 9. Obliphica, orSea Buckthorn Berry, however, is the featured ingredient, and its properties in this serum add nourishment andmoisture to the hair follicle.

The serum is lightweight, non-greasy, and penetrates the hair shaft to reach the root, delivering intense hydrationand sealing split ends. Free of parabens and artificial colors, Obliphica Oil Treatment is gentle enough for use oncolor-treated hair, and a few drops on damp or dry hair, before or after blow drying or heat styling provide a smoothfinish to the hair. Available at retail for $34.

www.loveamika.com

Lissea Smoothing System by Furterer

René Furterer's new Lissea Smoothing Shampoo is infused with 100% natural actives and sulfate-free surfactants.It is designed to provide frizz control, manageability, and volume control in one formula. It contains Alkekengeextract, derived from the berries of the flowering Alkekenge plant, sourced from the Pierre Fabre estate in France.The extract is rich in lipids, provides hair fibers with a protective coat to relax and smooth the hair, and locks inmoisture. Avocado oil helps to rebuild the hydrolipidic film and intercellular cement of the hair, to keep it moisturizedand smooth.

Fig. 9: Lissea Smoothing System by Furterer

It also contains a Thermal-protective complex to insulate the hair from the harmful effects of heat generated by


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blow-dryers, features cationic polymers for detangling, and adds notes of bergamot, cardamom, ginger and jasminefor a fresh, elegant scent. The product retails for $28, 6.76 fl oz.

Lissea Smoothing Conditioner, part of the new collection, features manageability-enhancing properties, includingAlkekenge extract and Avocado oil, to tame rebellious hair into silky, soft hair, and provide an effective anti-staticdetangling effect with its cationic complex. The Lissea Smoothing Conditioner retails for $30, 200 ml. There is alsoan Alkekenge-rich Leave-In Smoothing Fluid, which is infused with natural actives, to provide lightweight smoothing,softness, and shine, while adding anti-humidity protection and anti-static effects. Lissea Leave-In Smoothing Fluid

retails for $30, 125 ml.

www.renefurtererusa.com

Pureology Highlight Stylist™

The new Highlight Stylist™ from Pureology was created specifically for highlighted hair. The product collectionfeatures Keravis-infused Strengthening Anti-Fade Complex™, and provides the options to build volume, add texture,and refresh vibrancy. According to Pureology, the formulas are 100% vegan, and feature reflective porosity fillersincluding olive, apricot and jojoba oils, to enhance shine for radiant highlights, and provide style that is free from salt,parabens, and mineral oil.

Fig. 10: Highlight Stylist™

from Pureology

The collection consists of Gold Definer™ Contour Shine Gel, for definition, shine, and frizz control, with a gold micaformula to accentuate highlights. Gold Definer™, which retails for $28, 5.0 oz, is to be applied evenly to damp hair,then blow-dried or air-dried, and may be used on dry hair to smooth frizz. The Bodifying Luminator™ TexturizingShine Foam is said to enhance volume, hold, body, and shine, as well as voluminous texture. It retails for $28, 5 oz.Sea-Kissed Texturizer™ Salt-Free Tousle Mist, $28, creates beachy texture, comes in a non-colour strippingsalt-free spray, and adds lightweight volume and movement. Reflective porosity fillers and a StrengtheningAnti-Fade Complex containing Keravis, distinguish the features in the line, claiming internal and externalstrengthening for breakage protection and colour retention.

www.pureology.com

GK Hair Protective Serum

GK Hair has launched a Protective Serum, claiming serious shine properties, and a formula designed to combat dull,lifeless locks, add rejuvenating soft, healthy shine, and protect against damage and environmental effects. TheSerum is fortified with Juvexin, which is made from a blend of proteins and Argan oil, to restore the hair from theinside out, return it to a more youthful state, and leave hair resilient to humidity and frizz.


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Fig. 11: GK

Hair

Protective

Serum

The serum is claimed to create a protective shield over each hair strand, leaving a smooth finish, and isrecommended for use following shampoo with GK shampoo and conditioner. It is then to be applied by smoothingthrough mid-lengths to ends of dry or damp hair. GK Hair founder, Van Tibolli, an innovator in the professional hair

care industry, known for his creativity in the “science of hair,” creating the GK signature Hair Taming System withJuvexin to nourish, protect, and add strength and protection to hair. GK Hair Serum retails for $25.

His Moisture Lust solution is said to bring instant hydration and a silky, conditioned finish to hair. It features a formulacontaining Trioxxy, a synergy of keratin proteins formulated to smooth and enhance hair texture, while protectingfrom future damage. Moisture Lust Leave-In Spray retails for $22.

www.gkhair.com

Oribe Gold Lust Nourishing Hair Oil

Oribe has introduced Gold Lust, a nourishing hair oil that absorbs quickly to add high shine and silkiness, detangling,

and reduced frizz. I t is infused with a blend of jasmine, edelweiss flower, lychee, sandalwood, cassis, bergamot andargan extracts, and is claimed to deeply condition the hair, strengthen and smooth strands.

Fig. 12: Oribe Gold

Lust Nourishing

Hair Oil

It features a non-greasy formula, and is designed to impart shine, while provide thermal protection and reducing drytime without weighing the hair down. The Oribe Signature complex features watermelon, lychee and edelweissflower extracts, to defend the hair from oxidative stress and the deterioration of natural keratin. Argan oil offersshine, reduces frizz, and improves manageability; while Jasmine oil helps combat dry, itchy scalp and enhancesshine. A proprietary composition of Sandalwood extract, Amur Cork Tree Bark extract, and barley are claimed tostimulate the hair cuticle, enhance moisture content and repair split ends. Cassis Seed oil, which contains Omega-6and Omega-3 acids, strengthen and moisturize the hair, while Shea butter, rich in Vitamin F, protects against furtherdamage, adds luster, and softens dry, damaged hair. Oribe Gold Lust Nourishing Hair Oil retails for $48, 100 ml/3.4


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fl oz.

www.oribe.com

Ouidad Climate Control Frizz & Flyaway Fighter

Ouidad has released a taming shine spray for all hair types. Te Climate Control Frizz & Flyaway Fighter is a

lightweight, non-greasy finishing product, which is infused with humidity-resistant actives to coat the hair, helping torepel frizz and tame hard to control flyaways. It contains fruit oils - olive, avocado, and grape, and is said to leave alustrous finish on the hair.

Fig. 13:

Ouidad

Climate

Control Frizz

& Flyaway

Fighter

Benefits claimed for the newest addition to Ouidad's Climate Control line, which also includes Shampoo, Conditioner,and Heat and Humidity Styling Gel, include long lasting shine and protection of curls from the elements, safe forchemically treated hair, may be layered over any product for a finishing touch, and may be used as a pre-styler ondamp hair to stop flyaways. The new Ouidad Climate Control Frizz & Flyaway Fighter retails for $22, 4 fl oz.

Mongongo Oil Multi Use Hair Treatment by Ouidad

Ouidad also offers a concentrated, multi-tasking oil infused with Mongongo Oil, known as “hair food,” in Zambia, dueits high Vitamin E content and superior regenerating and antioxidant properties.

Fig. 14: Mongongo

Oil Hair Treatment

by Ouidad


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Key ingredients include a high concentration of linoleic acid, Omega 6, and Vitamin E, for hydration; plus AmericanPalm Seed Oil and Broccoli Seed Oil, to help restructure hair and repair damage. The Treatment is claimed toprotect against heat styling and UV, smooth frizz, and restore natural luster and sheen. It retails for $36, 2 fl oz, and$58, 4 fl oz.

www.Ouidad.com

Color Lock by Tela Organics LLCTela Beauty Organics Color Lock Anti-Fade Serum is designed to prevent color fade up to 80% and keep colorvibrant and shining for up to 20+ shampoos. Formulated to minimize damage during professional use only chemicalcolor processing, it is available as a take home retail item to maintain fresh color results in between salon visits.

Fig. 15: Color Lock by

Tela Organics

It contains Philip Pelusi's patent pending Hydro-Charged Ceramide Complex to repair, rejuvenate and bind moisture

to damaged, color treated hair during the chemical process, while micro-emulsions of Sunflower Seed extract,Canola Seed Oil, and Coconut Protein penetrate to lock color molecules in place. Tela's proprietary USDA certifiedorganic enhancing blend of Chinese Foxglove, Ku Shen, Milk Thistle, Reishi Mushroom, and Wolfberry prevent colorfading by warding off free radicals, and the organic, proprietary blend in Color Lock is designed to add luxury to anysalon color service. Color Lock retails for $36, 2 oz, and is available for purchase, to maintain anti-color fadebetween salon visits.

www.telanyc.com

Nioxin Therm Activ Protector

Nioxin, a top thinning hair brand in the US, has launched a range of protective and defining products that are

lightweight, add definition, refine texture, and leave hair soft and shiny. Therm Activ Protector with Lightplextechnology, is a heat-activated spray that protects hair against breakage. It is designed to be sprayed evenlythrough towel dried hair and combed through. Used in the prep phase after shampooing, the Therm Activ Protectorresponds to the heat activation of blow drying and flat irons for heat activated protection. Hair is then styled asdesired.

Lightplex technology for light effects on thinning hair is a professional technology, which contains polymers andconditioning agents, that provides lightweight balanced styling without a stiff feeling. Nioxin Therm Activ Protectorretails for $14.50.

Nioxin Definition Crème


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Fig. 16: Nioxin

Definition

Creme

Nioxin Definition Crème, part of the Nioxin system to address thinning hair, is an anti-frizz and smoothing creamdesigned to hold, add definition, refine texture and leave hair soft and shiny. The product, which also featuresLightplex technology, is applied with the palm of the hand and worked through clean, damp hair for even distribution.Additional product may be applied to hair as needed or desired. Hair is then blown dry for optimal results. NioxinDefinition Crème also retails for $14.50, and is part of a system created to provide optimum results for thinning hairand create thicker-looking hair with a reduction in hair loss due to breakage, amplification of texture and fullness,strengthening of hair against damage, removal of follicle-clogging sebum from the scalp, and enhanced hairresilience and moisture balance.

www.Nioxin.com

Daily Damage Defence by Philip Kingsley

Fig. 17: Daily Damage Defence

by Philip Kingsley

Philip Kingsley has just launched a new multi-tasking spray designed to help keep hair and scalp fit and healthy.Daily Damage Defence is a light spray that detangles, repairs damaged hair, provides heat protection, adds shineand volume, improves manageability, and offers daily protection from environmental wear, such as UV rays. Theformula, which is suitable for all hair types, includes Almond Seedcake extract, which contains amino acids andproteins which bond to the hair, to strengthen and smooth damaged hair, and give body to fine hair. Hydrolizedelastin, which is said to improve damaged hair, adds elasticity and repairs breakage. Behenyl derivatives replenishthe hair cuticle, adding gloss and providing anti-static properties; and silicone quaternium 16 works to condition thehair and offer heat protection, while detangling, and adding body and shine. The product should be sprayed through

wet hair, combed through, and left in. For finer hair textures, it is suggested that the spray be applied sparinglythrough mid lengths and ends of hair. Daily Damage Defence retails for $35, 250 ml bottle; and $11 for the 60 mlbottle.

www.PhilipKingsley.com


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Sebastian Urban Explorer Collection

New mini size Sebastian Professional products are now available for a stylistic world journey with the UrbanExplorers collection. The collection is drawn from the culture, expression, and street style of four cities, Berlin, SanFrancisco, Sao Paolo, and Shanghai, and is designed to reflect features of each city, with style-specific benefits.

Fig. 18: Sebastian Urban

Explorer Collection

Shanghai styles reflect the architectural shine and leverage the power of Sebastian's Trilliance shampoo andconditioner, along with Sebastian's Cellophanes in-salon service, Trilliant thermal protector and shimmer complex,Liquid Gold and Shine Crafter moldable wax. Berlin's style of rebellious texture can be achieved with Craft Clay, are-moldable matte texturizer and Microweb Fiber elastic texturizer, along with Sebastian's Penetraitt in-salonservice. San Francisco showcases bohemian sensuality with Drench in-salon service, shampoo and conditioner, andWhipped Crème light conditioning style whip and Thickefy Foam weightless thickener. The Sao Paolo productconcentrates on volume created by Sebastian's Cellophanes in-salon service, the Volupt regimen, Mousse Fortestrong hold mousse, and Re Shaper, a brushable humidity resistant, strong hold spray. Styles inspired by each ofthe namesake cities can be crafted using a special cocktail of Sebastian products, several of which are nowavailable in travel-size versions. These include Drench, Volupt and Penetraitt shampoos and conditioners; Gel Forte,Mousse Forte, Whipped Crème and Volupt Spray, so stylists can create these on-the-go looks. Styler minis will beexclusively available to stylists, while the care minis will be available to both stylists and their clients. Mini versions ofthe shampoos are available for $2.98, and mini conditioners retail for $3.48.

www.sebastianprofessional.com

Rusk Deep Shine Lock-In Treatment

Deepshine Lock-In Treatment and Deepshine Color Care Invisible Dry Shampoo, are two new products from Ruskthat launched this summer. They have both been developed with ChromAveil™ technology that defends hair againstdamage from UV rays. The products also feature a Marine Nutrient Complex, consisting of a combination of marineextracts, proteins, and trace minerals that help restore hair's natural balance.

Fig. 19: Rusk

Deep Shine

Lock-In


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Treatment

Deepshine Color Care Invisible Dry Shampoo features Tapioca Starch, to absorb excess oil and provide a deepclean to leave hair soft and silky, as well as Hydrofluorocarbon 152a, a propellant that ensures dry application. TheDeepshine Color Care Lock-In Treatment is claimed to nourish and condition the hair while extending time betweencoloring. It contains glycolic acid to help strengthen hair, Vitamin E, an antioxidant to repair and condition the hair,Pro-Vitamin B5, to provide reparative benefits, body, and shine, and amodimethicone, to defend against damage

from environmental stressors, while offering anti-static protection and shine. The Rusk Deepshine Color CareInvisible Dry Shampoo retails for $7, 2 oz, and $19, 8 oz. Deepshine Color Care Lock-In Treatment retails for $6, 2oz, and $16, 6 oz.

www.rusk1.com

B-Leve Hair Care

Fig. 20: B-Leve B

Hydrated Shampoo

Conditioner

The B-Leve collection, which consists of hair care, facial care, body care, and B-Leve accessories, offers a line ofB-Leve hair care products that are formulated with cationic chemistries, a leading technology in performance haircare. Three formulas, including B-colorful, B-hydrated, and B-voluptuous, feature tailored ingredients that targetspecific hair care needs. Cationic chemistries are said to provide superior results with fewer ingredients, and aredesigned for targeting precise areas rather than blanketing the hair with a multitude of conditioning agents that canweigh hair down. The three formulas offer benefits for specific hair care needs.

B-Colorful contains Sunflower extract and white tea for enhancing color and helping to protect against fade and UVdamage. B-Hydrated contains cactus, kelp extract and white tea for moisturizing, damage repair, shine andmanageability, and B-Voluptuous contains olive extract and white tea for enhanced volume and thicker, fuller hair.

The products claim salon-worthy results, at an affordable price point. Each retails for $5.99.

www.b-leve.com

Leonor Greyl Huile Secret de Beauté


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Fig. 21: Leonor

Greyl Huile Secret

de Beauté

Huile Secret de Beauté is an oil for both hair and body, made with a blend of naturally anti-oxidizing and nourishingoils. The oils are 98% natural and do not contain any preservatives. Some have been selected for their nutritionalproperties, others for their natural filters capable of combating oxidative stress following exposure to UV rays. In thetradition of the Leonor Greyl oils that came before, including Huile de Germe de Ble, Huile de Palme, Huile de

Magnolia, a body oil for soothing the skin after sun exposure, and Régénérescence Naturelle, a purifying oil thatstimulates the scalp, the Huile Secret de Beauté is a new-generation treatment. The protective beauty product issaid to enhance the appearance of hair and skin, and is formulated with fine oils, including Amazonian Buriti Oil, richin carotene, to capture free radicals, and Pomegranate Seed Oil, which features antioxidant properties that activatecell renewal, while Mongongo Oil, rich in Vitamin E offers moisturizing, restorative, and restructuring properties. Italso contains eleostearic acid, which reacts to UV rays through polymerization and forms a protective film over thehair. Its scent is a blend of Tiare, Yucca, and Jasmine, and it features a pump mist spray that is light in texture. Theproduct retails for $66 and is available at: www.leonorgreyl-usa.com.

www.leonorgreyl.comwww.leonorgreyl-usa.com

Alterna Caviar CC Cream

Fig. 22:

Alterna

Caviar CC

Cream Hair

Protector

Alterna Haircare recently launched a CC Cream for Hair - Alterna Caviar CC Cream 10-in-1 Complete CorrectionLeave-In Hair Perfector. It is a leave-in treatment and styling cream designed to deliver ten benefits in one product,

including heat protection, V filters, and light hold. It features a Green Tea and Bergamot scent, and may be usedalone or as a foundation for the layering of other styling products, for soft, hydrated, shiny hair that is “CC,”completely corrected, says Alterna. The CC stands for complete correction, as well as Caviar Cream, and theproduct is designed to correct dryness, dullness, rough or uneven texture and weak and brittle hair. It is claimed towork on all hair types and is safe for color-treated hair, claiming both UV filters and Vitamin C. Alterna's Caviar CC


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Cream is free of parabens, sulfates, and phthalates and retails for $25.

www.alternahaircare.com

Ingredients and Technology

The addition of caviar extract and Vitamin C to Alterna's Caviar CC Cream 10-in-1 Complete Correction formula, is

powerful evidence that a new era of ingredient innovation has entered the hair care arena. Caviar extract is said tobe rich in amino acids and omega 3 fatty acids. In addition, Alterna's Vitamin C derivative, ascorbic acid, has beenan increasingly popular addition to new hair care formulations. According to Mintel, the addition of Vitamin C is morefrequently seen in hair treatments and colorants and is also growing in popularity with R&D formulators. It is saidthat launches featuring the ingredients rose by 17% in 2012, largely drawing on the strength of its antioxidantproperties. Alterna's Caviar CC Cream also features Sunflower oil, as well as algae extract, which continues to befound in functional personal care products. Other ingredients, such as Camellia Oil, found in Chidoriya's Multi-Purpose Camellia Oil for hair conditioning, as well as its Jojoba oil formulation, in Chidoriya's Maiko Conditioner,show a growing appeal for efficacious ingredients found in nature, to detangle the hair and leave it shiny, healthy,and manageable. Such ingredients as citrus pulp, peony, sunflower oil, red algae, plum kernel oil, and lychee are allpart of the new ingredient pantheon.

Fig. 23: Chidoriya Camellia Oil

New products continue to demonstrate breakthrough technologies and ingredient sourcing that is both novel andinnovative. These introductions from the supply side of the ingredient equation are closely tied to advanced R&D,and the latest achievements are noteworthy for their aesthetics and their efficacy.

The recent Suppliers' Day event in May 2013, brought a range of hair care innovations to light. These includedTri-K's entry in the Torch of Technology, showcasing the effect of Quinoa Pro EX on Hair Gloss. The purpose of theTri-K study of Quinoa was to assess the ability of Quinoa Pro EX to improve hair gloss and shine. Hair swatchestreated with applications of Quinoa Pro EX showed gloss values significantly higher than their baseline and controlgroups, with gloss purportedly improved by 26% versus the control group, after just one treatment; and with a gloss

value 51% higher after five treatments. Additional information about Quinoa Pro EX is available at: www.tri-k.com.Likewise, Natural Sourcing introduced Virgin Plum Kernel oil (prunus domestica), as an ingredient with light texturedproperties, shown to improve the health of dry, brittle, and damaged hair. Its quick absorption and delicatefruity/almond-like aroma complement a range of personal care products as well. The ingredient is pressed fromfresh, flavorful non-genetically modified kernels of the Prunus Domestica (plum tree), and its kernel oil is 100% purewith no solvents or additives used in its manufacture.

www.naturalsourcing.com

DuPont Tate & Lyle BioProducts highlights Zemea® for hair care. Zemea® Propanediol is a specialty glycolalternative with a range of uses, including hair styling products, shampoos, conditioners, hair colorants, and ethnichair care products. It is a humectant derived from nature and petroleum-free, and is said to be an alternative topetroleum based glycols and glycerin in hair care formulations. It is said to improve ease of spreading in applicationof shampoo, as well as ease of wet combing and clean, moisturized and conditioned feel. It also is claimed toimprove ease of dry combing, body and moisturized feel in the dry stage; as well as increased moisturization onchemically-treated hair.


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www.duponttateandlyle.com

Croda offers several ingredients that can assist with improving the appearance of the hair, enabling it to look shinyand healthy. Crodamol™ SFX is a patented ester that is claimed to impart excellent shine and sensory attributes. Itcan be used as a silicone alternative to provide a desired sensory profile from both rinse-off and leave-onapplications. Due to its high refractive index, Crodamol SFX has been shown to visibly increase shine on hair.

According to Croda, Crodamol SFX, like other emollients, forms a light film on the surface of the hair, providing

better alignment of the hair fibers, while decreasing the apparent cuticle angle on the hair fibers. This provides anoverall smoothing effect and delivers more shine. The ingredient is also readily biodegradable, is said to be anexcellent pigment dispersant, and is an alternative to volatile silicones.

Keradyn™ HH - Healthy Hair Dynamics, is a patented conditioning agent, also from Croda, that is said to increasethe movement of damaged hair, enhance fiber alignment, and reduce friction between hair strands for freedom ofmovement. Hair damage caused by chemical treatments, heat, styling and UV results in high levels of inter-fiverfriction that can have an effect of how the hair moves. Keradyn HH is designed to influence the surface properties ofdamaged hair, reducing inter-fiber friction and restoring healthy hair dynamics.

Keramimic™ 2.0, Intelligent Repair for Hair, from Croda, is a new keratin quat that is claimed to take biomimetics tothe next generation. Developed using the most recent advances in proteomics, the amino acid sequences of the

peptides found in Keramimic™ 2.0 match those present in the keratin proteins found in cuticular and cortical regionsof human hair.

In addition to Keramimic 2.0's biomimetic behavior, it is claimed to provide restoration to the areas of the hair thatneed the most treatment. Analysis of a hair fiber shows the hair's anionic surface becoming progressively moreanionic as it is subjected to more damage towards the tip. Time of Flight Secondary Ion Mass Spectroscopy(ToF-SIMS) image mapping technique was used to demonstrate that using Croda's cationic chemistry, Keramimic2.0 deposits on the most damaged areas of the hair cuticle from root to tip, repairing the hair's surface where it isneeded most. According to Croda, its major benefits are, it is a highly specialized, keratin derived conditioningagent; it intelligently treats the most damaged areas of the hair; and it is substantive to hair.

www.croda.comwww.crodausa.com

New product entries abound, and they continually draw on the highly innovative technologies and sourcing of creativeformulators. As more and more inventive approaches are introduced, hair care will continue to be a proving groundfor customers' targeted needs. In addition, with shine, health, and hydration top of mind for hair care product users,it will be interesting to watch the evolutionary process as suppliers harness nature and leverage science to createoptimum results.


hair shine, hydration and health.pdf

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