haier europe - ifa berlin
TRANSCRIPT
HAIER EUROPE
Yannick FIERLING – CEO Haier Europe
| Confidential 2
SOURCE : EUROMONITOR INTERNATIONAL/COMPANY SHARES IN UNITS
15,4% M/S3 YEARS IN A ROW!
N°1 WORLWIDE GROUP IN HOME APPLIANCES
PRE IFA CONFERENCE26/04/2019
| Confidential 3
2009
$B18.5
$B39.1
2018
X2IN 9 YEARS
THE FASTEST GROWING COMPANY
MORE THAN
PRE IFA CONFERENCE26/04/2019
| Confidential 4
50% BUSINESS OVERSEAS
x3 industry
North America
19.9% MS
2
x3 industry
Chine22,4% MS
1
x3 industry
ANZ22,3% MS
2
x3 industry
LATAM4% MS
4
x2 industry
MEA22,3% MS
2
x2 industry
Asia Pacific22,3% MS
1
x3 industry
Europe2,15% MS
9
11 R&D centers
66 sales and marketing centers
B R A N D L E A D E R S H I P
114 production plants
Growth rate vs. industryx
PRE IFA CONFERENCE26/04/2019
| Confidential 5
GROWTH STRATEGY
M&A
A C O M B I N AT I O N O F O R G A N I C A N D E X T E R N A L G R O W T H
ORGANIC GROWTH
PRE IFA CONFERENCE26/04/2019
| Confidential 6
WHY CANDY IS THE BEST CHOICE FOR HAIER?
TO BECOME A EUROPEAN LEADER BY COMBINING A REGIONAL & WORLDWIDE LEADER OF IOT
STRONG COMPLEMENTARITY IN TERMS OF PRODUCTS, BRANDS & TECHNLOGIES
PRE IFA CONFERENCE26/04/2019
| Confidential 7
TOGETHER WE ARE A GLOBAL LEADER
+
And a strong position in EUROPE
9,5 % M/S 5,6 % M/S
SOU
RC
E: E
UR
OM
ON
ITO
R IN
TER
NA
TIO
NA
L –
EAST
ERN
& W
ESTE
RN
EU
RO
PE
6,3 % M/S
8,6 % M/S
REFRIGERATIONVACCUM CLEANERHOME LAUNDRY AIR CONDITIONING
5,9 % M/S
A leading position GLOBALY
19,8 % M/S
22,7% M/S
25,8 % M/S
17,9 % M/S
WINECELLARHOME LAUNDRYREFRIGERATION FREEZER
SOU
RC
E: E
UR
OM
ON
ITO
R IN
TER
NA
TIO
NA
L –
GLO
BA
L FI
GU
RES
15,4 % M/S
+
PRE IFA CONFERENCE26/04/2019
| Confidential 8
WITH A COMPLEMENTARY DYNAMIC
GLOBAL
2018 FASTEST EUROPEAN GROWING COMPANY
2017
TREND VOLUME
(VALUE)
2018
+26 %
EUROPE
2017
EUROPEAN FASTEST GROWING COMPANY
TREND VOLUME
(IN UNITS)
+11 %
2018
PRE IFA CONFERENCE26/04/2019
| Confidential 9
AND A PRODUCT COMPLEMENTARITY
REFRIGERATION
MULTIDOOR & HIGH CAPACITY
HOME LAUNDRY
HIGH CAPACITY & WASHER DRYER
REFRIGERATION
UPRIGHT & TOP FREEZERS
WINE CELLARLARGE COOKING
COOKER,OVEN & HOBS
DISHWASHING
FREE STANDING & BUILT-IN
HOME LAUNDRY
TOP LOADER, HEAT PUMP, WD
SMALL DOMESTIC APPLIANCES
PRE IFA CONFERENCE26/04/2019
| Confidential 10
WHAT WE AIM FOR?
Haier Europe is the fastest growing company and the first consumer choice in smart home solutions
We are creating the most attractive IOT eco-systems to generate value and deliver outstanding user experience
| Confidential 11
HOUSE OF BRANDS
PRE IFA CONFERENCE26/04/2019
Haier Global Brand Portfolio
1226/04/2019
A BRAND THAT DELIVERS
SMART AND SIMPLE PRODUCTS
FOR EVERYBODY
BRILLIANT AND SIMPLE IDEAS
MAKING EVERY DAY LIFE EASIER
1626/04/2019
WITH A TOUCH OF ITALIANITY
2019 INNOVATIONS
65%
of our consumers
are using quick
programs
2026/04/2019
We have created
for them a washing
machine with
9quick
programs
...a world first!
c
But the real question should be:
«how to select the quickest program
that delivers the best results?»
We have created
an algorythm to define the best
program our users should use
v
SNAP & WASHwill define,
the weight of the load
the color of the fabrics
...and the most
relevant quick
programe
35cm – DRUM WIDTH
For a wider access to the drum
705cm – HIGHEST DRUM HEIGHT
For the most confortable access to the drum
...and the console on the top hedge of the door to start even faster
2526/04/2019
Save time to
improve your daily life
The largest connected oven range
+200recipies
on Candy Simply-Fi APP
29
Conversational system
to «ask your oven»… via app
30
REMOTE CONTROL SYSTEM
Even in the traffic...
A BRAND FOR PERFORMANCE
AND PERFECT RESULTS
WITH +100 YEARS
OF EXPERIENCE
FOR THOSE WHO HAVE AN HEALTHY LIFESTYLE
AND DEMAND THE SAME QUALITY AT HOME
PERFORMING PRODUCTS
DESIGNED FOR WELLBEING
2019 INNOVATIONS
Low temperature cooking
Traditional cookingThe low fixed temperature
guarantees a gentle and long
cooking for a homogeneous result
WITH A RICHER AND
EXCELLENT FLAVOR
…you can preserve
your food not only
at LOW temperatures
Did you know that…
…but also
over 60°?
…as food won’t
suffer a potential
bacteria proliferation
4°C
60°C
Temp
63°C
cooking
Cooling down
Potential bacteria
proliferation
serving
0°CFreezing temp.
preservation
New Hoover H-KEEPHEAT 700
is a patented technology to
insure a warm preservation
Without suffering any thermal shock and
maintaining its temperature always fixed at
63°C your food will maintain all its
nutritional properties, flavours, juices and
aroma for a better taste.
The World first oven
that preserve your food
New Hoover H-KEEPHEAT 700
in a healthier and
tastier way, always
..READY TO SERVE!
New Hoover H-KEEPHEAT 700
For the cost of
ONE coffee per day
The power of the heating element is around 1500W and it will be switched 8 sec. ON / 3 min. OFF.
HAIER EUROPE CONFIDENTIAL
A BRAND THAT DELIVERS
PREMIUM PRODUCTS
HAIER EUROPE CONFIDENTIAL
WITH EXCLUSIVE DESIGN
HAIER EUROPE CONFIDENTIAL
AND CLEVER SOLUTIONS
HAIER EUROPE CONFIDENTIAL
ADVANCED PRODUCTS DELIVERING A TAILOR-MADE EXPERIENCE
HAIER EUROPE CONFIDENTIAL
WITH THE LARGEST RANGE OF POSSIBILITIES
2019 INNOVATIONS
HAIER EUROPE CONFIDENTIAL
THE NEW HAIER DUO
TRANSFORMS YOUR
WACHINE MACHINE INTO
A LAUNDRY CENTER
HAIER EUROPE CONFIDENTIAL
Heat PumpDryer 7kg
Heat PumpDryer 10kg
Hear PumpDryer 10Kg
Direct MotionWasher 13kg Direct
MotionWasher 13kg
I refresh10kg
THE HAIER LAUNDRY CENTER
IS A UNIQUE 3 IN 1 SOLUTION
HAIER EUROPE CONFIDENTIAL
THE RESULT OF A UNIQUE KNOW-HOW
HAIER EUROPE CONFIDENTIAL
ONE BUTTONSOLUTION
SMART IDENTIFYSMART DOSING
SMART THINKING2 HEAT PUMPS
TEMPERATURE SENSORING
1:1 FULL REVERSESTERILIZATION
DIRECT MOTIONTFT T SCREEN
SMART SENSORSSMART OPENING
ERGONOMY
THE RESULT OF A UNIQUE KNOW-HOW
HAIER EUROPE CONFIDENTIAL
AND
A UNIQUE
DESIGN
6