hagerty 2016media.voog.com/0000/0038/9507/files/hagerty 2016 black line ea… · hagerty –...
TRANSCRIPT
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HAGERTY
2016
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Hagerty History
Vision, Mission, Brand’s characteristics
Brand new Black Line
Brand new website
Trade marketing 360° “After-Sales Services” new tools
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Hagerty – Since1895
After the creation of the first Silver Polish with an anti-tarnish agent,
William J. Hagerty founded in 1895 the company based in South
Bend, United States.
During the 1950s, William Hagerty’s grandsons developed new high
quality products: cleaners for jewelry, silverware, textile floors care
(carpets and rugs).
During the 1960s, Bill Hagerty settled the company in Europe and he
developed the brand worldwide.
Today, strong of its more than 120 years of expertise, Hagerty is
present in over 70 countries.
Hagerty is the world n° 1 in the «premium» market for silverware,
jewelry and textile care. Hagerty is recommended by Royal courts,
museums, art galleries and the most important silversmiths and
worldwide jewelers.
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HAGERTY : Vision, Mission & Equity Blocks Vision: Hagerty is the world leader in the cleaning and the care of precious
objects.
Mission: Develop the best formulas for a deep clean regarding the specificities of
each material.
Reason to believe: Historical Expertise proved since 1895.
Benefits: Formulas with visible professional effects and a long lasting protection
for the materials.
Objects: All "precious" objects, with a touch of modernity.
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HAGERTY Brand’s characteristics Our client is modern and elegant, she has a strong emotional commitment to her
surrounding environment. She pays a special attention to her jewelry,
accessories and home precious objects.
Hagerty is her best ally.
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www.hagerty.world Please discover our new home page:
-> can be included in your own excisting page
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HAGERTY BRAND NEW
BLACK LINE
2016
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NEW
JEWEL CLOTH
• Quick touch up
shine and extra
protection for the
precious stones
• Best result after
Jewel Clean bath
Improved
JEWEL CLEAN
• New floral fragrance
• Stronger wetting agents,
quicker dirt removal
• Easier rinsing with water
Jewelry Expertise
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Improved
GOLD CLEAN
• New floral fragrance
• Stronger wetting agents,
quicker dirt removal
• Easier rinsing with water
Jewelry Expertise
NEW
GOLD CLOTH
• Quick touch up shine and
extra protection for gold
• Best result after Gold
Clean bath
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NEW
SILVER CLOTH
• Quick touch up shine
and extra protection
for silver
• Best result after
Silver Clean bath
• Antioxidation effect
SILVER CLEAN
FOR PROFESSIONAL USE
Improved • New floral fragrance
• Safety cap, with thiourea
NEW SILVER CLEAN
FOR PERSONAL USE
• Very effective formula that
respects user & environment.
• 2 minutes formula for jewelry
• New floral fragrance
• Optimized formula
• No safety cap, no strong safety
warnings
Jewelry Expertise
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NEW
FINE STONE CLOTH Cloth dedicated to fine and organic
stones
• Quick touch up shine
and extra protection for
organic stones
• Best result after Fine
Stones Clean bath
NEW
FINE STONE CLEAN Replaces Pearl Clean
• Contains only active surfactant
and solvents of vegetable
origin
• Easy rinsing with water
Jewelry Expertise
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NEW
FASHION JEWELRY
CLEAN
• Contains only active
surfactant and solvents
of vegetable origin
• Easy rinsing with water
Jewelry Expertise
NEW
FASHION JEWELRY
CLOTH
Cloth dedicated to fine and organic
stones
• Quick touch up shine and extra
protection for fashion jewelry
• Best result after Fashion
Jewlery Clean bath
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Jewelry Expertise
NEW
LEATHER CARE
• Cleans, nourishes and satins
leather.
• A lanolin and glycerin formula
that restores suppleness and
nobility to leather.
• Contains natural carnauba wax
that protects against humidity
and micro scratches.
• Does not alter colors, respects
their natural shine.
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12 PRODUCTS
Jewelry Expertise
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SILVER POLISH
• Cleans, polishes and shines
effortless silver & silver plated
items
• Guarantees a constant and
controlled granulometry, to avoid
micro-scratches
• Leaves a protective film that
delays oxidation.
• 100ml & 250ml
Decoration Expertise
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SILVER DUSTER
• An impregnated cloth that
removes tarnish and restores a
long-lasting shine to silver.
• Brings back the shine to silver
while you are dusting.
• Cleans and protects silver against
tarnish each time you dust. Wipes
away tarnish and restores that
beautiful glow to silver.
• Gives silver a new shine.
INSTRUCTIONS FOR USE
• Gently but thoroughly buff silver
to impart the tarnish preventive.
• Cloth is not to be washed.
Decoration Expertise
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SILVER GLOVES
• Specially treated silversmith’s gloves that
clean, polish and protect silver from
tarnish. For silver and silver-plated items
… long-lasting luster.
• Silver gleams in that professional
silversmith’s way.
• Cleans, polishes and protects silver from
tarnish.
• Brings back the shine to silver and
renews anti-tarnish protection.
• Gloves permit a firm hold and your hands
stay dry and clean.
INSTRUCTIONS FOR USE
• Slip on the gloves at the first sign of
tarnish.
• Dust silver while rubbing lightly but
thoroughly.
• The tarnish barrier is replenished, giving
silver a longer-lasting gleam.
Decoration Expertise
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SILVER SPRAY
• For silver and silver plate … keeps silver shining as
you dust.
• Cleans, polishes silver … with long-lasting tarnish
preventive.
• Revolutionary! No mess, no fuss. Cleans – polishes
– refurbishes and locks out tarnish for weeks.
• Contains no CFC.
INSTRUCTIONS FOR USE
• Shake well.
• Spray on silver.
• Wait 30 seconds … to ensure lasting effect.
• Silver is ready to buff to a longer-lasting luster.
Decoration Expertise
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CRYSTAL CLEAN
• Allows effortless cleaning of
crystals, metal and glass
• Ideal for chandelier
• Formula developed from solvents
of vegetable origin
Decoration Expertise
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Improved
COPPER, BRASS & BRONZE
POLISH Replacing Copper Polish
• Cleans, polishes and shines copper
and brass effortless
• Leaves a protective film that retards
oxidation.
• Attention: if the aged effect on bronze
is desired, the product should not be
used.
Decoration Expertise
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Improved
WHITE METAL POLISH
• Ideal to clean and shine stainless steel
and chrome
• contains lemon essential oils
• guarantees a constant and controlled
granulometry, to avoid micro-
scratches.
• Leaves a protective film which is
resistant to resoling and water stains.
Decoration Expertise
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NEW
MULTIMEDIA SPRAY
• Avoid static dust on screens
• Avoid micro scratching
• Remove finger prints
• Apply product on soft cloth and clean
screen while being turned off
Decoration Expertise
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Decoration Expertise
NEW
WOOD CARE CREAM
• For precious wood : sculpture,
woodwork, frames, etc.
• Antioxidant
• This cream cleans, nourished and
makes shine effortless all gross and
fine wood.
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10 PRODUCTS
Decoration Expertise
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NEW
SILVER BATH
for Personal Use
• Very effective formula
that respects user &
environment.
• 3 minutes cutlery, 2
minutes jewelry
• New perfume
• Optimized formula
• No strong safety
labeling required
• No safety cap or to be
kept under key.
Tableware Expertise
Improved
SILVER BATH
for Professional Use
• As quick effective as
strongselling Silver Bath
today
• Ultra fast result 5-10 sec
• Optimized formula
• New perfume
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Tableware Expertise
Improved
SILVER CARE
• Best used for silver items that can be
washed under running water (plates,
teapots, coffeepots, cutlery, glasses, etc.)
• This formula contains no substances with
acute toxicity
• Phosphate-free formula
• Contains a synthetic polishing agent which
guarantees a constant and controlled
granulometry, to avoid micro-scratches.
• Protective film retarding oxidation.
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Tableware Expertise
Improved
SILVER & MULTIMETAL FOAM
• Best used for silver and other metal items that
can be washed under running water (plates,
teapots, coffeepots, cutlery, glasses, etc.)
• This formula contains no substances with
acute toxicity properties Phosphate-free
formula
• Contains a synthetic polishing agent which
guarantees a constant and controlled
granulometry, to avoid micro-scratches.
• Protective film retarding oxidation.
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Tableware Expertise
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Tableware Expertise
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6 PRODUCTS
Tableware Expertise
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28 PRODUCTS
Black Line
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HAGERTY color coding
Colored „corners“ in the low left of the facing are designed to help orienting
the consumer.
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HAGERTY CONCEPT
“AFTER-SALES SERVICE”
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After-Sales Service: Vision
Get inspired by the shoe care products! Explain your customers care products as
proof of expertise to their customers and an on top sales opportunity!
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Silversmiths After-Sales Service
Where can we implement this?
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Jewelry Store After-Sales Service
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Dept. Store After-Sales Service
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Decoration After-Sales Service
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Tableware After-Sales Service
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Hagerty Leaflets
Hagerty Minidisplays
«After-Sales Service» Support 2016