haf xb sales kit nick chen global mktg dept. 2012 sep

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HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep.

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Page 1: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

HAF XB Sales Kit

Nick ChenGlobal MKTG Dept.2012 Sep.

Page 2: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

1. Introduction2. Cooler Master Case Series3. Positioning4. Product Highlights5. Specifications6. Comparison of HAF series7. Competitor Comparison- Test

Bench8. Competitor Comparison- LAN

Case9. Summary – Selling Points

Agenda

Page 3: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Introduction

The Cooler Master HAF XB takes the famous High Air Flow series to a revolutionary new form factor with extreme cooling performance. The removable horizontal mainboard tray and large mesh top and front panels with two 120mm front fans create a powerful front to back airflow. Despite its compact rugged design, there is plenty of space for even the tallest high performance tower heatsinks, thick watercooling radiators and up to 3 of the longest high end graphics cards. Within seconds the side panels with their rigid carry handles and the top mesh panel can be removed, transforming the HAF XB into a Test bench with direct access to the hardware. The front panel features two USB 3.0 SuperSpeed ports as well as 2 SSD compatible X-dock slots for lightning fast data transfers.

Page 4: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Cooler Master Case Series

COSMOS Series

- Ultra High-End

HAF Series

- Enthusiast Case

Silencio Series

- Silent, Elegant

CM Storm Series

- Gaming

CM 690 II Series

K Series

Centurion Series

Elite Series

- Style, Color, Performance

-Mainstream, Entry

- Professional, Business

- Entry

Page 5: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Positioning

Flagship

High-End (For Enthusiasts / Gamers)

Mainstream

Entry Level

COSMOS II

HAF XM

Stryker

Trooper

HAF XB

Scout 2

CM690 II series

Centurion series

HAF 912HAF 922

Enforcer

Elite series K series

Page 6: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Product Highlights

Page 7: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

LAN Case & Test Bench

Mesh front panel

Rigid carrying handle on side panel

Supports Two X-Dock(3.5” HDD or 2.5” SSD)

Top panel with optional 200mm fan

Supports Dual USB 3.0

*Mesh Top panel

Page 8: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Open Case Design with Excellent Cooling

Support 80mm fan x 2 (optional)

Removable PSU dust filter

Front 120mm fan x 2, 1800RPM(or optional 140mm fan x 2)

120mm fan/radiator (optional)

*Support up to 6 fans (2 included, 4 optional)

*Individual cooling chambers for improved thermal management

Page 9: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Removable mainboard tray & 3-Way SLI/CF

7 expansion slots

Removable M/B tray

Supports VGAlength up to 334mm

Supports 3 Way SLI/CF – VGA length up to 334 mm

Page 10: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Supports Water cooling & High-end CPU cooler

Supports 240 mm radiator with extra clearance for thick performance radiators

Supports 120 mm radiator

Supports High-end CPU Cooler (TPC 812 installed)

Page 11: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Supports LN Cooling

Page 12: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Airflow Diagram

Rear: 120mm radiator/fan x 1(optional)

Top: 200mm fan x 1 (optional)

: intake

: exhaust

  Maximum Configuration

Front 120mm fan x 2, 1800 RPM 21 dBA (or 140mm fan x 2)

Rear 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top 200mm fan x 1 (optional)

Max. Supported Fans 6

Rear: 80mm x 2(optional)

Front: 120mm fan x 2 (1800 RPM)

Page 13: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Specifications

Model HAF XB

Materials Steel body, Front Mesh, Plastic bezel

Dimensions 442(W) x 330(H) x 423(D)mm / 17.4 x 13 x 16.7 inch

Weight 8.2kg / 18.1lb

M/B Type ATX, Micro-ATX, Mini-ITX

5.25" Drive Bays 23.5" Drive Bays 2 (from X-Dock) 2.5" Drive Bays 6 (2 from X-Dock)

I/O Panel USB 3.0 x 2 (internal), Audio In & Out x 1 (supports HD Audio)

Expansion Slots 7

Cooling System

Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Power Supply Type ATX PS2 (Support Max. of the PSU in 180mm length)

Maximum Compatibility

VGA card length: 334 mm / 13.1 inch

CPU cooler height: 180 mm / 7.1 inch

CPU cooler height: 240 mm radiator x 1 (front) 120 mm radiator x 1 (rear)

Page 14: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Comparison of HAF series

Model HAF XB HAF XM HAF XHAF 932

AdvancedHAF 932 HAF 922 HAF 912 Advanced

           

Type Test Bench/ LAN Box Mid Tower Full Tower Full Tower Full Tower Mid Tower Mid Tower

Dimensions (W x H x D) 442 x 330 x 423mm 252 x 530.5 x 571mm 230 x 599 x 550mm 243 x 560 x 564mm 243 x 560 x 564mm 253 x 502 x 563mm 230 x 480 x 496mm

(17.4” x 13” x 16.7”) (9.9" x 20.9" x 22.5") (9.1" x 23.6" x 21.7") (9.6" x 22.0" x 22.2") (9.6" x 22.0" x 22.2")(10.0" x 19.7" x

22.2")(9.1" x 18.9" x 19.5")

Motherboard Support ATX, Micro-ATX, Mini-

ITXMicro-ATX, ATX, E-ATX

Micro-ATX, ATX, E-ATX, Gigabyte XL-ATX

Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX Micro-ATX, ATX

I/O Panel-USB 3.0 x 2 (int.) - USB 3.0 x 2 (int.)

- USB 2.0 x 2

- USB 3.0 x 2 (int.)- USB 2.0 x 2- IEEE 1394a x 1 - e-SATA x 1

- USB 3.0 x 2- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1

- USB 2.0 x 2- e-SATA x 1

- USB 3.0 x 2 (int.)- USB 2.0 x 2- e-SATA x1

Maximum VGA length (w/o HDD cage)

334mm / 13.1” 463mm / 18.22" 342mm / 13.46"320.7mm / 12.6"

(HDD cage is fixed)320.7mm / 12.6"

(HDD cage is fixed)337mm / 13.26"

(HDD cage is fixed)390mm / 15.4"

Full black coating Yes Yes Yes YesInterior non-black

coatingInterior non-black

coatingYes

Side window panel x x Yes Yes Yes x x

5.25" Drive Bays 2 3 6 5 6 5 4

3.5" Drive Bays 2 (from X-dock) 8 7 (2 are X-Dock) 6 6 6 7

2.5" Drive Bays 6 (2 from X-dock)9 (6 are converted from 3.5" bays, 1 is behind

M/B tray, 2 are X-Dock)

2 (converted from 5.25” drive bays)

4 (converted from two 3.5" drive bays)

x x4 (hidden; 2 are

converted from 3.5” bay)

X-Dock Slots 2 2 2 x x x x

Expansion Slots 7 8+1 9 7 7 7+1 7+1

Maximum Fan Support Qty

6 9 7 9 9 7 6

230/200mm fan support 1 4 4 3 3 3 2

Page 15: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Competitor Comparison – Test Bench

HAF XB – The FIRST chassis combines LAN case and Test Bench function

Product Name HAF XB Antec Skeleton Danger Den Torture Rack LIAN LI PC-T60B

       

Type Test Bench, Lan Case Open Case Design (top not open) Test Bench Test Bench

Dimensions (W x H x D) 442 x 330 x 423 mm 376 x 330 x 419 mm 373mm x 365 x 308mm 351 x 400 x 330 mm

Net Weight 8.2kg / 18.1lb 7 kg / 15.5 lb 5.9 kg / 13 lb 1.8kg / 4 lb

Material Steel body, Front Mesh, Plastic bezelHigh density ABS with 0.8 cold rolled steel core

Acrylic panels Aluminum

Motherboard Support ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX ATX, Micro-ATX

Cooling

Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Top: 1 x Super Big Boy 250mm Multi-LED Fan

HDD: 1 x 92mm Hard Drives Fan Supports up to 8 x 120mm case fans

120mm or 140mm Fans x 2

5.25" Drive Bays 2 2 1 2

3.5" Drive Bays 2 (from X-Dock) 2, Externally Mounted x 4 3 x

2.5" Drive Bays 6 (2 from X-Dock) x x 2

X-Dock Slots 2 x x x

Expansion Slots 7 8 7 8

USB 3.0 ports 2 x x 2

Maximum VGA support 334 mm x x x

MSRP Price (USD) $99.99 $199.99 $149.99 $99.99

Page 16: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Competitor Comparison – LAN Case

Product Name HAF XB CM Elite 120 BitFenix BFC-PRO-300 Thermaltake LANBOX Lite Thermaltake ARMOR A30

Photo          

Type Test Bench, Lan Case Mini-ITX Tower Mini-ITX Tower Micro ATX Media Center Mini Case

Demensions (W x H x D) 442 x 330 x 423 mm 240 x 207.4 x 401.4 mm 250 x 404 x 359mm 430mm x 300 x 230mm 291 x 266 x 456 mm

Net Weight 8.2kg / 18.1lb 3.3 kg / 7.3 lbs 7 kg / 15.4 lb 6.1 kg / 13.45lb 6.7 kg / 14.8 lb

MaterialSteel body, Front Mesh, Plastic bezel

Aluminum & Polymer front case body : Steel Alloy

Steel, Plastic SECC Japanese steel SECC

Motherboard Support ATX, Micro-ATX, Mini-ITX Mini-ITX Mini-ITX ATX, Micro-ATX9.6” x 9.6” (Micro ATX), Mini-ITX

Cooling

Front: 120mm fan x 2, 1800 RPM, 21 dBA(or 140mm fan x 2)

Rear: 120mm fan x 1 (optional), and80mm fan x 2 (optional)

Top: 200mm fan x 1 (optional)

Front: 120mm fan x 1, 1200 RPM, 19dBA

Side: 80x15mm fan x 1, 2000 RPM, 20dBA

HDD: 120x25mm fan x 1 (optional)

Front: 120mm x 2 or 140/180/200/230mm x 1(optional)

Rear: 120mm x 1 (included) or 140mm x 1(optional)

Top: 120mm x 2 (optional)

Front: 90mm fan with blue LED x 1, 1500rpm

Rear: 60mm fan x 2, 1800rpm (up to 60mm fan x 3)

Front: 90 x 90 x 25 mm blue LED fan (1200rpm, 16dBA )

Rear: 60 x 60 x 25 mm fan x 2 (1500rpm,18dBA)

Top: 230 x 230 x 20 mm blue LED fan (800rpm, 15dBA)

5.25" Drive Bays 2 1 1 (removable) 2 2 3.5" Drive Bays 2 (from X-Dock) 3 5 2 (int.), 1 (ext.) 2 (int.), 1 (ext.) 2.5" Drive Bays 6 (2 from X-Dock) 4 9 x 2 X-Dock Slots 2 x x x x Expansion Slots 7 2 2 4 4 USB 3.0 ports 2 1 (internal) 2 x 1Maximum CPU cooler support

180 mm 65 mm     90 mm

Maximum VGA support 334 mm 343 mm     350 mm

MSRP Price (USD) $99.99 $49.99 $89.99 $89.99 $119.99

Page 17: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

Summary – Selling Points

Dual Functions

Easy to Carry / Mobility

Excellent Cooling

Combines both LAN Box & Test Bench function Good for both Gamer/Lan party participants &

Enthusiastic/Overclocker

Rigid carry handles on the side panels

Mesh design on front panel and top cover 2 chambers design Top: 200 mm fan (optional) Front includes 120mm fan x 2, 1800 RPM Rear: 120mm fan/radiator x 1 and 80mm fan x 2 (optional) Supports 240mm radiator (front) OR 120mm radiator (rear)

Page 18: HAF XB Sales Kit Nick Chen Global MKTG Dept. 2012 Sep

The End