haf xb sales kit nick chen global mktg dept. 2012 sep
TRANSCRIPT
HAF XB Sales Kit
Nick ChenGlobal MKTG Dept.2012 Sep.
1. Introduction2. Cooler Master Case Series3. Positioning4. Product Highlights5. Specifications6. Comparison of HAF series7. Competitor Comparison- Test
Bench8. Competitor Comparison- LAN
Case9. Summary – Selling Points
Agenda
Introduction
The Cooler Master HAF XB takes the famous High Air Flow series to a revolutionary new form factor with extreme cooling performance. The removable horizontal mainboard tray and large mesh top and front panels with two 120mm front fans create a powerful front to back airflow. Despite its compact rugged design, there is plenty of space for even the tallest high performance tower heatsinks, thick watercooling radiators and up to 3 of the longest high end graphics cards. Within seconds the side panels with their rigid carry handles and the top mesh panel can be removed, transforming the HAF XB into a Test bench with direct access to the hardware. The front panel features two USB 3.0 SuperSpeed ports as well as 2 SSD compatible X-dock slots for lightning fast data transfers.
Cooler Master Case Series
COSMOS Series
- Ultra High-End
HAF Series
- Enthusiast Case
Silencio Series
- Silent, Elegant
CM Storm Series
- Gaming
CM 690 II Series
K Series
Centurion Series
Elite Series
- Style, Color, Performance
-Mainstream, Entry
- Professional, Business
- Entry
Positioning
Flagship
High-End (For Enthusiasts / Gamers)
Mainstream
Entry Level
COSMOS II
HAF XM
Stryker
Trooper
HAF XB
Scout 2
CM690 II series
Centurion series
HAF 912HAF 922
Enforcer
Elite series K series
Product Highlights
LAN Case & Test Bench
Mesh front panel
Rigid carrying handle on side panel
Supports Two X-Dock(3.5” HDD or 2.5” SSD)
Top panel with optional 200mm fan
Supports Dual USB 3.0
*Mesh Top panel
Open Case Design with Excellent Cooling
Support 80mm fan x 2 (optional)
Removable PSU dust filter
Front 120mm fan x 2, 1800RPM(or optional 140mm fan x 2)
120mm fan/radiator (optional)
*Support up to 6 fans (2 included, 4 optional)
*Individual cooling chambers for improved thermal management
Removable mainboard tray & 3-Way SLI/CF
7 expansion slots
Removable M/B tray
Supports VGAlength up to 334mm
Supports 3 Way SLI/CF – VGA length up to 334 mm
Supports Water cooling & High-end CPU cooler
Supports 240 mm radiator with extra clearance for thick performance radiators
Supports 120 mm radiator
Supports High-end CPU Cooler (TPC 812 installed)
Supports LN Cooling
Airflow Diagram
Rear: 120mm radiator/fan x 1(optional)
Top: 200mm fan x 1 (optional)
: intake
: exhaust
Maximum Configuration
Front 120mm fan x 2, 1800 RPM 21 dBA (or 140mm fan x 2)
Rear 120mm fan x 1 (optional), and 80mm fan x 2 (optional)
Top 200mm fan x 1 (optional)
Max. Supported Fans 6
Rear: 80mm x 2(optional)
Front: 120mm fan x 2 (1800 RPM)
Specifications
Model HAF XB
Materials Steel body, Front Mesh, Plastic bezel
Dimensions 442(W) x 330(H) x 423(D)mm / 17.4 x 13 x 16.7 inch
Weight 8.2kg / 18.1lb
M/B Type ATX, Micro-ATX, Mini-ITX
5.25" Drive Bays 23.5" Drive Bays 2 (from X-Dock) 2.5" Drive Bays 6 (2 from X-Dock)
I/O Panel USB 3.0 x 2 (internal), Audio In & Out x 1 (supports HD Audio)
Expansion Slots 7
Cooling System
Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)
Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)
Top: 200mm fan x 1 (optional)
Power Supply Type ATX PS2 (Support Max. of the PSU in 180mm length)
Maximum Compatibility
VGA card length: 334 mm / 13.1 inch
CPU cooler height: 180 mm / 7.1 inch
CPU cooler height: 240 mm radiator x 1 (front) 120 mm radiator x 1 (rear)
Comparison of HAF series
Model HAF XB HAF XM HAF XHAF 932
AdvancedHAF 932 HAF 922 HAF 912 Advanced
Type Test Bench/ LAN Box Mid Tower Full Tower Full Tower Full Tower Mid Tower Mid Tower
Dimensions (W x H x D) 442 x 330 x 423mm 252 x 530.5 x 571mm 230 x 599 x 550mm 243 x 560 x 564mm 243 x 560 x 564mm 253 x 502 x 563mm 230 x 480 x 496mm
(17.4” x 13” x 16.7”) (9.9" x 20.9" x 22.5") (9.1" x 23.6" x 21.7") (9.6" x 22.0" x 22.2") (9.6" x 22.0" x 22.2")(10.0" x 19.7" x
22.2")(9.1" x 18.9" x 19.5")
Motherboard Support ATX, Micro-ATX, Mini-
ITXMicro-ATX, ATX, E-ATX
Micro-ATX, ATX, E-ATX, Gigabyte XL-ATX
Micro-ATX, ATX, E-ATX Micro-ATX, ATX, E-ATX Micro-ATX, ATX Micro-ATX, ATX
I/O Panel-USB 3.0 x 2 (int.) - USB 3.0 x 2 (int.)
- USB 2.0 x 2
- USB 3.0 x 2 (int.)- USB 2.0 x 2- IEEE 1394a x 1 - e-SATA x 1
- USB 3.0 x 2- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1
- USB 2.0 x 4- IEEE 1394a x 1- e-SATA x 1
- USB 2.0 x 2- e-SATA x 1
- USB 3.0 x 2 (int.)- USB 2.0 x 2- e-SATA x1
Maximum VGA length (w/o HDD cage)
334mm / 13.1” 463mm / 18.22" 342mm / 13.46"320.7mm / 12.6"
(HDD cage is fixed)320.7mm / 12.6"
(HDD cage is fixed)337mm / 13.26"
(HDD cage is fixed)390mm / 15.4"
Full black coating Yes Yes Yes YesInterior non-black
coatingInterior non-black
coatingYes
Side window panel x x Yes Yes Yes x x
5.25" Drive Bays 2 3 6 5 6 5 4
3.5" Drive Bays 2 (from X-dock) 8 7 (2 are X-Dock) 6 6 6 7
2.5" Drive Bays 6 (2 from X-dock)9 (6 are converted from 3.5" bays, 1 is behind
M/B tray, 2 are X-Dock)
2 (converted from 5.25” drive bays)
4 (converted from two 3.5" drive bays)
x x4 (hidden; 2 are
converted from 3.5” bay)
X-Dock Slots 2 2 2 x x x x
Expansion Slots 7 8+1 9 7 7 7+1 7+1
Maximum Fan Support Qty
6 9 7 9 9 7 6
230/200mm fan support 1 4 4 3 3 3 2
Competitor Comparison – Test Bench
HAF XB – The FIRST chassis combines LAN case and Test Bench function
Product Name HAF XB Antec Skeleton Danger Den Torture Rack LIAN LI PC-T60B
Type Test Bench, Lan Case Open Case Design (top not open) Test Bench Test Bench
Dimensions (W x H x D) 442 x 330 x 423 mm 376 x 330 x 419 mm 373mm x 365 x 308mm 351 x 400 x 330 mm
Net Weight 8.2kg / 18.1lb 7 kg / 15.5 lb 5.9 kg / 13 lb 1.8kg / 4 lb
Material Steel body, Front Mesh, Plastic bezelHigh density ABS with 0.8 cold rolled steel core
Acrylic panels Aluminum
Motherboard Support ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX, Mini-ITX ATX, Micro-ATX ATX, Micro-ATX
Cooling
Front: 120mm fan x 2, 1800 RPM, 21 dBA (or 140mm fan x 2)
Rear: 120mm fan x 1 (optional), and 80mm fan x 2 (optional)
Top: 200mm fan x 1 (optional)
Top: 1 x Super Big Boy 250mm Multi-LED Fan
HDD: 1 x 92mm Hard Drives Fan Supports up to 8 x 120mm case fans
120mm or 140mm Fans x 2
5.25" Drive Bays 2 2 1 2
3.5" Drive Bays 2 (from X-Dock) 2, Externally Mounted x 4 3 x
2.5" Drive Bays 6 (2 from X-Dock) x x 2
X-Dock Slots 2 x x x
Expansion Slots 7 8 7 8
USB 3.0 ports 2 x x 2
Maximum VGA support 334 mm x x x
MSRP Price (USD) $99.99 $199.99 $149.99 $99.99
Competitor Comparison – LAN Case
Product Name HAF XB CM Elite 120 BitFenix BFC-PRO-300 Thermaltake LANBOX Lite Thermaltake ARMOR A30
Photo
Type Test Bench, Lan Case Mini-ITX Tower Mini-ITX Tower Micro ATX Media Center Mini Case
Demensions (W x H x D) 442 x 330 x 423 mm 240 x 207.4 x 401.4 mm 250 x 404 x 359mm 430mm x 300 x 230mm 291 x 266 x 456 mm
Net Weight 8.2kg / 18.1lb 3.3 kg / 7.3 lbs 7 kg / 15.4 lb 6.1 kg / 13.45lb 6.7 kg / 14.8 lb
MaterialSteel body, Front Mesh, Plastic bezel
Aluminum & Polymer front case body : Steel Alloy
Steel, Plastic SECC Japanese steel SECC
Motherboard Support ATX, Micro-ATX, Mini-ITX Mini-ITX Mini-ITX ATX, Micro-ATX9.6” x 9.6” (Micro ATX), Mini-ITX
Cooling
Front: 120mm fan x 2, 1800 RPM, 21 dBA(or 140mm fan x 2)
Rear: 120mm fan x 1 (optional), and80mm fan x 2 (optional)
Top: 200mm fan x 1 (optional)
Front: 120mm fan x 1, 1200 RPM, 19dBA
Side: 80x15mm fan x 1, 2000 RPM, 20dBA
HDD: 120x25mm fan x 1 (optional)
Front: 120mm x 2 or 140/180/200/230mm x 1(optional)
Rear: 120mm x 1 (included) or 140mm x 1(optional)
Top: 120mm x 2 (optional)
Front: 90mm fan with blue LED x 1, 1500rpm
Rear: 60mm fan x 2, 1800rpm (up to 60mm fan x 3)
Front: 90 x 90 x 25 mm blue LED fan (1200rpm, 16dBA )
Rear: 60 x 60 x 25 mm fan x 2 (1500rpm,18dBA)
Top: 230 x 230 x 20 mm blue LED fan (800rpm, 15dBA)
5.25" Drive Bays 2 1 1 (removable) 2 2 3.5" Drive Bays 2 (from X-Dock) 3 5 2 (int.), 1 (ext.) 2 (int.), 1 (ext.) 2.5" Drive Bays 6 (2 from X-Dock) 4 9 x 2 X-Dock Slots 2 x x x x Expansion Slots 7 2 2 4 4 USB 3.0 ports 2 1 (internal) 2 x 1Maximum CPU cooler support
180 mm 65 mm 90 mm
Maximum VGA support 334 mm 343 mm 350 mm
MSRP Price (USD) $99.99 $49.99 $89.99 $89.99 $119.99
Summary – Selling Points
Dual Functions
Easy to Carry / Mobility
Excellent Cooling
Combines both LAN Box & Test Bench function Good for both Gamer/Lan party participants &
Enthusiastic/Overclocker
Rigid carry handles on the side panels
Mesh design on front panel and top cover 2 chambers design Top: 200 mm fan (optional) Front includes 120mm fan x 2, 1800 RPM Rear: 120mm fan/radiator x 1 and 80mm fan x 2 (optional) Supports 240mm radiator (front) OR 120mm radiator (rear)
The End