hacking the candidate experience with matt charney
TRANSCRIPT
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How To Hack the Candidate Experience
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HOUSEKEEPING
§ Grab Tab § Audio Mode § How to ask a Question
This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/
TIPS FOR USING YOUR CONTROL PANEL.
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MATT CHARNEY
TODAY’S SPEAKERS
Managing Editor RecruitingDaily.com
@mattcharney
LEELA SRINIVASAN Chief Marketing Officer
Lever.co @Leelasrin
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What We’ll Cover
1. How to make your jobs easy to find. 2. How to apply UX to online recruiting. 3. How to audit your online application process. 4. How to use social networks to build relationships
(and your recruiting reputation). 5. How to measure and maximize ROI.
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15.8 m.
Source: US Dept of Commerce
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15.8 m.
Source: US Dept of Commerce April 2012 = 0
September 2015 = 200
US Unemployment Rate.
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250,000 210
Source: US Dept of Commerce; BLS
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52.5 M 190 M
Source: Department of Labor
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98%. 514 m
Source: CareerBuilder
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No idea what’s going on right now.
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What candidates want.
§ Base: All Qualified Job Seekers (n=316) § Q1110 What does a good job search / candidate experience mean to you?
40%
48%
48%
54%
56%
61%
61%
The applica1on submission process allows me to highlight to an employer my relevant experience and work history
Open jobs for the company are easy to find
Employers respond with phone calls
The applica1on submission process is quick
I am updated on where I am in the process
I am no1fied if I am not the correct fit for the posi1on
Employers respond quickly throughout the process
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5 hiring hacks for candidate experience success.
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HACK #1: INFO, YO.
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More than half of employers do not use any tool to capture candidates who do not apply, and about 20% are not sure if they do or not.
§ Base: All Qualified Employers: Total (n=374) § Q940 Do you use a lead form or shortened version of your applicaUon to capture candidates who do not apply?
Yes 23%
No 57%
Not sure 21%
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UX Test 1: how do I apply?
§ Clear CTA § 80% of career site users are there with the
intention of applying for a job. They don’t want to sit through your stupid branding video.
§ Every additional click = 50% drop off.
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Don’t make candidates look.
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HACK #2: KEEP IT SIMPLE, STUPID.
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50% Source: RPO Associate
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Rule of 10.
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Get Found by the right candidates. 1. Job title and
description 2. Do a search 3. Google Trends 4. Findability
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43% 10%
Source: Candidate Experience Awards
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HACK #3: DON’T BE A DICK
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Hack #3: Following up via e-mail.
§ Say Thanks § Set Expectations § Create A Timeline § Be Human § Be Social
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HACK #4: BAD NEWS IS BETTER THAN NO NEWS.
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56% Source: Candidate Experience Awards
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No [VALUE]
Yes [VALUE]
Received an e-‐mail that they were out of process.
Yes No
Yes [VALUE] No
[VALUE]
Received an e-‐mail that their applicaUon was received.
Yes No
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Candidates want more communication.
§ Base: All Qualified Job Seekers (n=316) § Q1180 Do you expect more personalized communication? § Q1185 Do you expect a call from a recruiter or hiring manager after submitting your applications?
Yes 62%
No 38%
Expect More Personalized CommunicaUon
Yes 67%
No 33%
Expect A Call From A Recruiter Aaer Submibng ApplicaUons
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HACK #5: AUDIT YOUR CAREER SITE. SERIOUSLY.
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1 in 5 Job
Seekers Source: Jibe
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85% of Job Seekers Start at Google.
First 4 Results From Indeed; Next 3 From LinkedIn.
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33% of Google Traffic Comes Through First Displayed Result (Organic).
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WTF is First America?
First 4 Results From Indeed; Next 3 From LinkedIn.
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Apply Start: 7:37 PM.
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You’re Welcome?
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You’re Welcome?
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Access Denied? WTF?
Time: 7:52 Time into Application Process: Fifteen Minutes, 22 Seconds.
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Access Denied? WTF?
Time: 7:52 Time into Applica1on Process: Fi\een Minutes, 22 Seconds. Time: 7:53
0% Complete. Returned to Home Screen.
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Access Denied? WTF?
Time: 7:52 Time into Applica1on Process: Fi\een Minutes, 22 Seconds. Time: 7:53
0% Complete. Returned to Home Screen.
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Access Denied? WTF?
Time: 7:52 Time into Applica1on Process: Fi\een Minutes, 22 Seconds. Time: 7:53
0% Complete. Returned to Home Screen.
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Access Denied? WTF?
Time: 7:52 Time into Applica1on Process: Fi\een Minutes, 22 Seconds. Time: 7:53
0% Complete. Returned to Home Screen.
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Access Denied? WTF?
Time: 7:52 Time into Applica1on Process: Fi\een Minutes, 22 Seconds. Time: 7:53
0% Complete. Returned to Home Screen.
Apply Start: 7:37 PM. Apply Abandon: 8:09 PM 32 Minutes for 25% of application.
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Digital Experience Measurements
§ Bounce rate § Traffic by source § Network growth § Average session duration § Clicks
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43% Source: Me
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HACK #6: CHECK OUT LEVER.
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Candidates find the Lever-powered application experience to be clean, simple and easy
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3 things you can do in Lever to improve your candidate experience
1. Timing off for your candidate? Snooze them; add notes to pick up the conversation where you left off at a better moment.
2. Set up an interview kit for each role so your interviewers look like they know what they’re doing.
3. Sync your email with one click so you can see and respond to candidate emails more quickly - from within Lever or your email account.
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Sign Up For A Demo – lever.co
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5 Hacks For Hiring Success.
1. Get only the info you need. 2. Make it easy to apply for jobs. 3. Don’t be a dick. 4. Let candidates know when they’re no longer
under consideration, even if automated. 5. Audit your own application process. Take pity.
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Q&A Q&A YOU’VE GOT QUESTIONS. WE’VE GOT ANSWERS.
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@mattcharney MATT CHARNEY
LEELA SRINIVISAN @Leelasrin
48 HOURS