hacking social shopping - frontiers of interaction 2011
DESCRIPTION
Final keynote of our (compressed) workshop at Frontiers of Interaction in FlorenceTRANSCRIPT
Co-creation workshop | Florence - June 20th, 2011
HACKING SOCIAL SHOPPING
H-art @ Frontiers of interaction 2011
MOBILE AS SHOPPING MEDIUM
Thursday, June 23, 2011
100CO-CREATIVEMINUTES
Thursday, June 23, 2011
TO ENVISION A NEW MOBILESOCIAL SHOPPING EXPERIENCE
Thursday, June 23, 2011
HACKING 4 TOPICS
Elastic Networksand False Friends
Badges, Coupons& Co.
In/Out Stores
Things & Gadgets
Thursday, June 23, 2011
HACKING 4 TOPICS
Elastic Networksand False Friends
Badges, Coupons& Co.
BE LIQUID / STRETCH CONNECTIONS
In/Out Stores
Things & Gadgets
Thursday, June 23, 2011
HACKING 4 TOPICS
Elastic Networksand False Friends
Badges, Coupons& Co.
PLAY WITH REWARDS AND DEALS
In/Out Stores
Things & Gadgets
Thursday, June 23, 2011
HACKING 4 TOPICS
Elastic Networksand False Friends
Badges, Coupons& Co.
DETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUND
In/Out Stores
Things & Gadgets
Thursday, June 23, 2011
HACKING 4 TOPICS
Elastic Networksand False Friends
Badges, Coupons& Co.
CONNECT OBJECTS AND ‘ENLARGE’ YOURSHOPPING EXPERIENCE
In/Out Stores
Things & Gadgets
Thursday, June 23, 2011
AND SKETCHING NOVEL IDEAS
Thursday, June 23, 2011
AND SKETCHING NOVEL IDEAS
THE WORKSHOP AIMS AT CREATING
FOR SOCIAL SHOPPING EXPERIENCES ON THE MOVE IN THE FASHION MARKET
Thursday, June 23, 2011
CO-CREATION PROCESS
Thursday, June 23, 2011
1
20 MINS WARM-UP
2
30 MINS BRAINSTORMING
3
20 MINS CONCEPT STRETCHING
4
30 MINS SHOW
100MINS
Thursday, June 23, 2011
120 MINS WARM-UP
Quick introduction lecture about the mobile social shopping experienceand case studies presentation.
Thursday, June 23, 2011
230 MINS BRAINSTORMING
Participants break out into teams.They have to choose one or more topics and develop collaboratively three design
concepts/ideas around mobile social shopping experience.
Thursday, June 23, 2011
320 MINS CONCEPT STRETCHING
This task is a method to elaborate and iterate concepts/ideas in a collaborative way.Pairs of participants have to sketch out and illustrate one of the ideas developed during
the brainstorming in 10mins.
After 10 minutes, the idea is passed to another couple that has to expand it. Finally the same idea is transferred to the third group couple for the last iteration.
Thursday, June 23, 2011
430 MINS SHOW
Teams present the developed concepts to all participants, illustratingone selected idea with a 2mins 'pitch' session.
Thursday, June 23, 2011
WARM-UPCURRENT VS FUTURE
Thursday, June 23, 2011
Children now havetwo states of existence:
asleep or online“”Schmidt - CEO Google
Thursday, June 23, 2011
MOBILE ISSHAPING OUR LIFE
Thursday, June 23, 2011
NEW COINSIN YOUR POCKETS
Mobile paymentsis the future of
the retail biz
$
Thursday, June 23, 2011
NEW COINSIN YOUR POCKETS
Mobile paymentsis the future of
the retail biz
$
PRESENT
Thursday, June 23, 2011
A BIG POTENTIAL
160.000.000 DEVICES(WITH DATA CONNECTION)
Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011
Thursday, June 23, 2011
Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011
+60%
Are interesting in mobile shopping activities
A BIG POTENTIAL
Thursday, June 23, 2011
Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011
Have used a device in store
A BIG POWER
9 10ON
Thursday, June 23, 2011
FASHIONis the worldwide biggest market (with high potential for MSS experience)
A BIG MARKET
(WOMAN)
Source: “The mobile shopping framework study” - Nielsen/Yahoo - January 2011
Thursday, June 23, 2011
HOW TO CHANGE THE CURRENTSOCIAL SHOPPING EXPERIENCE...
e-commerce
F-commerce Social commerce
Thursday, June 23, 2011
e-commerce
F-commerce Social commerce
CONTEXT
CUSTOMIZATION
DEALS
REVIEWS/RATINGS
SAVING
SHARING
HOW TO CHANGE THE CURRENTSOCIAL SHOPPING EXPERIENCE...
GEOLOCAL
Thursday, June 23, 2011
HOW TO CHANGE THE CURRENTSOCIAL SHOPPING EXPERIENCE...
INTO A COMPELLING MOBILESOCIAL SHOPPING EXPERIENCE ?
e-commerce
F-commerce Social commerce
Thursday, June 23, 2011
SHARING / REVIEWS
Thursday, June 23, 2011
SHARING / REVIEWS / RATINGS
Thursday, June 23, 2011
GEOLOCAL / DEALS / REWARDS /SAVING
Thursday, June 23, 2011
http://youtu.be/7u0ij9D5S4Y http://picknplay.se
GEOLOCAL / DEALS / REWARDS /SAVING / IN-OUT STORE
Thursday, June 23, 2011
INTERNET OF THINGS / SHARE / DEALS
http://vimeo.com/23215772
Thursday, June 23, 2011
http://www.bitehunter.com/
DEALS / SAVING / GEOLOCATION
Thursday, June 23, 2011
SHARING / REVIEWS / RATINGS / GEOLOCAL
Thursday, June 23, 2011
http://www.color.com/
ELASTIC NETWORKS / SHARE / REVIEW / GEOLOCAL
Thursday, June 23, 2011
USER SCENARIOS
Thursday, June 23, 2011
Whitney is a 25 years old young professional. She is single and a fashion enthusiast. She likes to go out for shopping with her friend
Lynn.
Whitney uses social networks on mobile and she loves to share suggestions on fashion products and deals. She uses mobile to discover
new fashion trends and explore the city for most glam shops.
She considers mobile always at her side, whenever and wherever she needs shopping advice.
Thursday, June 23, 2011
DESIGN TOPICS
Thursday, June 23, 2011
ELASTIC NETWORKS AND FALSE FRIENDS BE LIQUID / STRETCH CONNECTIONS
NOW
Design the next mobile app for shopping based on temporary ties and people proximity
Thursday, June 23, 2011
BADGES, COUPONS & CO.PLAY WITH REWARDS AND DEALS
Create a novel rewarding system based on social shopping activities and gaming dynamics.
DO SOMETHING
GETSOMETHING
Thursday, June 23, 2011
IN/OUT STORESDETECT ACTIVITIES’ HOTSPOTS AND PEOPLE AROUND
Envision interactive tools and services for the new 'social shops' in the city.!
EHI MARK!COME IN!WTF?
Thursday, June 23, 2011
THINGS AND GADGETSCONNECT OBJECTS AND ‘ENLARGE’ YOUR SHOPPING EXPERIENCE
Develop specialized tools and devices for supporting personal and social shopping.!
Thursday, June 23, 2011
WORKSHOP RESULTS
Thursday, June 23, 2011
MORE THAN 10 IDEAS (13)FOR US REALLY INSPIRING!
Thursday, June 23, 2011
VISUAL CLOUD SHOPPING
TOPIC: in/out stores (+ elastic networks & false friends)DESCRIPTION: a visual cloud on shop windows which visualize purchases or pre-purchases in the store, encouraging people 'likes'.The system gives a visual information about most-purchased products available in the store, showing larger on window screens the most-liked products.
WHAT YOU SEE IS WHAT THEY GET
Thursday, June 23, 2011
AR EXTENDED CATALOGUE
TOPIC: in/out stores DESCRIPTION: mobile app that uses augmented reality for showing the complete outfit from a single product or accessory. The app gives also information about recommendations, purchases and social rancking of the product.
LOOK IN STORE, EXPERIENCE ON MOBILE, THEN DECIDE
Thursday, June 23, 2011
SHARENDIPITY - THE FASHION TASTEMAKER
TOPIC: elastic networks & false friends DESCRIPTION: mobile app that allows 'tastemakers' to share pictures, products, shops and fashion finds. Followers can view and vote them determining the tastemakers' status. Tastermakers mix-and-match items from all brands, 'suggesting' to followers what to buy or browse for inspiration.
THE UNEXPECTED COLL IS JUST AROUND THE CORNER
Thursday, June 23, 2011
SERENDIBUY.IT
TOPIC: elastic networks & false friends / in-out storesDESCRIPTION: It is service/mobile app which allows you to access a retailers’ network that offers you two possibile purchase paths:1-promotional > following special offers2-serendipity > if you choose this one, when you select an item, you receive suggestions based on your purchase history, likes, etc.
The paths can be shared through social networks and you can obtain discount coupons for the next time.
THE PATH OF YOUR DESIRE
Thursday, June 23, 2011
LOOK SHOP
TOPIC: elastic networks & false friends / In-out storesDESCRIPTION: a mobile application which enables you to share a picture of you with a product you are not sure want to buy. You can take a photo of you in the store, and ask to the community if it fit right on you or not (a kind of “Do” and “Don’t” is the feedback from other users).A website of the brand or of the mall (or a facebook application) can manage and collect all the photos and all the positive or negative feedbacks.
DOES MY BUM LOOK BIG IN THIS?
Thursday, June 23, 2011
GOTCHA
TOPIC: Badges, coupons and Co.DESCRIPTION: 1. see something you like2. take a picture of it with your mobile phone3. upload the picture to the community.4. social recognition of the product by the crowd or by automatic brand recognition (screening website or brochures)5. once you identify the product, if was a user that recognised it, has a reward/coupon to spend, but if the product was recognised by the system you can book the changing room, specific size and colour.
FIND AND TRY
Thursday, June 23, 2011
SHOPPING PROXIMITY
TOPIC: elastic network & false friends / in-out storesDESCRIPTION: You receive advise and suggestion from experts, close to you friends or branded shops. If you are looking for a green stiletto in Florence, you can ask to the community (using the mobile application) where you can buy it around you.
A BIG VALUE FOR SHOPPING
Thursday, June 23, 2011
FIND YOUR SALE PATH
TOPIC: elastic network & false friends DESCRIPTION: A localization platform for on sale fashion products based on croudsourced data. The platform enables people to discover ‘shopping carts’ created by others and to make your own ‘shopping maps’.
ON SALE I’LL TELL YOU WHERE TO GO
Thursday, June 23, 2011
DIGITAL WALLET FOR FIDELITY CARDS
TOPIC: badges, coupons & co.DESCRIPTION: a mobile application which manages different fidelity cards (cross brands - single sign-on) and gives the possibility to gain points and rewards for next purchases.
Thursday, June 23, 2011
I ‘LIKE’ DISCOUNTS
TOPIC: elastic network & false friends / in -out storesDESCRIPTION: stores enable clients to ‘like’ an item during sale periods. More ‘likes’ the product receives, bigger will be the discount on it.
ON SALE I’LL TELL YOU WHERE TO GO
Thursday, June 23, 2011
SOCIAL SELLERS AFFILIATES
TOPIC: out ofDESCRIPTION: creating a seller chain based on influencers' recruiting through a social shopping kit (promo codes, discounts, exclusive services).
HOW TO INCREASE BRAND’S SELLER CHAIN
Thursday, June 23, 2011
SUPERMODEL.ME
TOPIC: out ofDESCRIPTION: Participants engage ina a real life product aggregation by being invited to a fashion Flash Mob where a preview collection is worn and photographed, with the aim to find a new model.
THE REAL FASHION TRENDS AND MODELS ARE ON THE STREETS
Thursday, June 23, 2011
UNTITLED
TOPIC: elastic network & REAL friends / badges, coupons and co.DESCRIPTION: people in your network can ‘sign in’ in the deal. The system generates a deal ID and when there are enough people, the merchant/seller applies a discount.
FIND OPPORTUNITIES AND SHARE
Thursday, June 23, 2011
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Thursday, June 23, 2011