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RedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your Security - Penetration Testing Claus R. F. Overbeck - RedTeam Pentesting GmbH [email protected] http://www.redteam-pentesting.de November 6th, 2009 Entrepreneurial Marketing, RWTH Aachen, WIN Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

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Page 1: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Hacking for your Security - Penetration Testing

Claus R. F. Overbeck - RedTeam Pentesting [email protected]

http://www.redteam-pentesting.de

November 6th, 2009Entrepreneurial Marketing, RWTH Aachen, WIN

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 2: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Agenda

1 RedTeam Pentesting, Dates and Facts

2 What is a Pentest

3 The Foundation Story

4 Marketing at RedTeam Pentesting

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 3: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RedTeam Pentesting, Dates and Facts

F Founded in 2004

F Specialisation exclusively onpenetration tests

F 8 penetration testers

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 4: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

”Laptop: a portable microcomputer having its maincomponents (as processor, keyboard, and display screen)integrated into a single unit capable of battery-poweredoperation”

(merriam-webster.com - Merriam Webster Online)

”Laptop: A computer designed to allow employees toeasily store vast amounts of customer data in thebackseat of a taxicab”

(The Devil’s Infosec Dictionary)

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 5: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

”Laptop: a portable microcomputer having its maincomponents (as processor, keyboard, and display screen)integrated into a single unit capable of battery-poweredoperation”

(merriam-webster.com - Merriam Webster Online)

”Laptop: A computer designed to allow employees toeasily store vast amounts of customer data in thebackseat of a taxicab”

(The Devil’s Infosec Dictionary)

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 6: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

What is a Pentest?

F Attacking a network or product with the owner’s consent

F Question: How deeply can a real attacker penetrate thesecurity?

F Same methods as the “bad guys”

F Conducted from the attacker’s perspective

F Individualised search of security vulnerabilities by experts

F Detailed documentation from the beginning

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 7: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RWTH Research Group “RedTeam”

F Founded December 2004 at theRWTH Aachen University

F Research group at the chair ofDependable Distributed Systems(Prof. Felix Freiling)

F All participants in the group alreadyhave many years of experience in ITsecurity

F Research question: How to conductefficient penetration tests resulting inthe highest benefit for the client

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 8: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RWTH Research Group “RedTeam”

F The research group is informally calledRed Team: a term describing theopposing force in military simulations

F First pentests of chairs at the RWTH(free of charge)

F Many are shocked how vulnerable theyare

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 9: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RWTH Research Group “RedTeam”

F The methodology used in the pentestsis positively received

F The word spreads that “RedTeam”identifies security weaknesses ofpractical relevance in a short time

F Parallel research of securityvulnerabilities generates the first presscoverage: ITAN

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 10: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RWTH Research Group “RedTeam”

F The interest in RedTeam’s workremains high

F Prospective customers are willing topay for the service

F In the middle of 2005: the chair movesto the University of Mannheim

F RedTeam has two choices: either quitor start a company

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 11: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RedTeam Pentesting

F The problem: an adequate legal form

F Risk of liability

F Founding a company takes time RedTeam does not have⇒ Nomis Development GmbH lets RedTeam work as anindependent divison

F Needs an official name, “RedTeam” is too generic⇒ The new name: RedTeam Pentesting

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 12: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Financing

F The next issue: How to finance the new companyF RedTeam Pentesting’s advantage: no need to finance anything

in advanceF No machinesF No producer goodsF No suppliersF (Almost) no external service providers

F Pentests belong to the service sector

F Most valuable assets of the company: Its employees⇒ Intellectual work

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 13: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Financing

F Biggest costs at the beginning:F Fixed costs for rent, telephone, internet. . .F Travel costs

F Later: Salaries. Good people in IT security are rare

F Financing of the first months is covered from payed workduring the time at the RWTH

F No need for Venture Capital, EU Fundings etc.⇒ No dependencies, no expectations, no regulations

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 14: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Technology Centre Aachen

In late 2005, the first offices at the TZA are rented

F Focus on technology-oriented companies

F Inexpensive rent

F Availability of small offices

F Flexible (even with unusual demands)

F Direct access by autobahnF Already existing infrastructure:

F ReceptionF CafeteriaF Conference roomsF Site security in the evening/night

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 15: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RedTeam Pentesting GmbH

F The trademark RedTeam Pentesting getsmore and more established

F RedTeam Pentesting starts its owncompany in parallel to its day-to-daybusiness

F RedTeam Pentesting GmbH is in thecourse of formation as of December 2006

F Fully established as of January 1st, 2007

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 16: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RedTeam Pentesting GmbH Today

F Working worldwide

F Medium to large companies andinternational corporations

F Small companies with special securityinterests

F Branches of trade: industry, banks andinsurance companies, trading business,operators of data centers, publicadministration...

F Press coverage in online and print media,radio and TV

F Expanded to bigger offices at the TZA

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 17: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

What is Marketing?

F Who is your customer?

F What does she want/need?

F Design your product/service to your customer’s needs.

F Communicate the value of your product/service to yourcustomer.

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 18: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

RedTeam Pentesting

F Seriousness

F Specialisation exclusively on penetration tests

F Teamwork

F Discretion

F Transfer of know-how

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing

Page 19: Hacking for your Security - Penetration Testing · PDF fileRedTeam Pentesting, Dates and Facts What is a Pentest The Foundation Story Marketing at RedTeam Pentesting Hacking for your

RedTeam Pentesting, Dates and FactsWhat is a Pentest

The Foundation StoryMarketing at RedTeam Pentesting

Thank you for listening. Questions?

Claus R. F. Overbeck - RedTeam Pentesting GmbH Hacking for your Security - Penetration Testing