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© 2010 SUCCESSWERKS. Do Not Copy or Distribute. 1 Social Media Strategist/Author/Sp eaker @NhatPham Hashtag #Pham12 Social Media Made Easy for Business

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In this Slideshare, Nhat Pham presents to HABCC Social Media for Business. Nhat focuses on being R.A.W. (Relationships, Adding Value, Work 2.0) becoming "enchanting, and how to "Listen Louder" termed by co-author and colleague David Nour.

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Page 1: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.1

Social Media Strategist/Author/Speaker

@NhatPhamHashtag #Pham12

Social Media Made Easy for Business

Page 2: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.2

Background

Refugee from Vietnam Sales & Marketing Been in Internet since

90’s Technology “Nut” Love People Phamily Guy

Page 3: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.3

Networking

Page 4: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.4

Connecting the Dots (Hi-Touch)

Before, During & After

Strategize your events

Research before

Identify who you like to meet

Working the Room

Go with someone

Get a business card

Follow up

Page 5: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.5

Page 6: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.6

Why Listen?

Page 7: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.7

Social Networking (Hi-Tech)

Definition - Internet-based tools/sites for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories and experiences.

Page 8: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.8

What’s the Result

- Everybody is a publisher / Journalist

- More “Push” vs. “pull”

- Conversations with or with out YOU

- Communication happens “real-time”

- The Rise of Personal Brands

8

Page 9: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.9

Golden Nuggets

Be R.A.W.

5 M’s

Be Enchanting

Page 10: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.10

Be Enchanting

Page 11: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.11

Personal Brand Success Fractious

Factual

Funny

Famous

First

11

Page 12: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.12

Be Enchanting

Don’t SUCK!

Page 13: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.13

Be Compelling

Page 14: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.14

Ask YOUR Tribe

Top of Mind

Page 15: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.15

Great Social Brands (Personal)

Page 16: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.16

Takeaways

Be R.A.W.

5 M’s

Be Enchanting

Page 17: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.17

Relationships

Page 18: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.18

Add ValueContent is Currency

Page 19: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.19

Connecting the Dots

Page 20: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.20

Connect the Dots

Page 21: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.21

Work 2.0

Page 22: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.22

Listen Louder

Page 23: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.23

Mission

23

Page 24: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.24

Market

24

Page 25: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.25

Message?

25

Page 26: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.26

Method

26

Page 27: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.27

Metrics

Page 28: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.28

Social Networking Rule

Page 29: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.29

SEO Factor

Page 30: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.30

Intro

Professional Network Business CRM Average User Highly Credibility Online Resume Company Profile Business Intelligence Learn Add Value

Page 31: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.31

Why use Linkedin Attract Business Clients Keep in touch with Trusted Relationships Accelerate Go To Market Opportunities Generate New Leads & Fill Pipelines Shorter Sales Cycles Get Found, Get Deals Create Inbound Leads Consistently Find Tribe/ Online Communities Maintain “Top of Mind Awareness” Establish Cutting Edge Social Strategies

Page 32: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.32

5 Linkedin Benefits

FREE Network with other Professionals Build Visibility & Credibility Client ______________ & Referrals SEO Ranking

Page 33: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.33

Connect the Dots

Page 34: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.34

Creating a Magnetic Profile

Page 35: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.35

Create a Magnetic Linkedin Profile

Headshot Headline Connections Recommendations Solid Summary Applications

Page 36: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.36

Creating a Magnetic Profile (with Apps)

Page 37: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.37

Privacy and Settings

Page 38: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.38

Connections

Import your contacts (Current Network) Customize your messages This is your trusted “Roledex”

Page 39: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.39

Company Profile

Online company resume Company brand Recruiting tool SEO

Page 40: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.40

Kevin Bacon 2.0

Three degrees of separation Connect via relationships Leverage hubs & networks Get to KLT faster

Page 41: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.41

Advance Search

People (Prospects, Vendors, Alliances)

Title or Positions Verticals and Horizontals Industries Companies Locations

Page 42: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.42

Groups

Join up to 50 Contribute Ask questions Answer questions Network

Page 43: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.43

Becoming the Influencer

Add VALUE

Introduce, suggest & recommend

Become your Group Administrator

Page 44: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.44

Advanced Linkedin Strategies

“Makeover” your Profile

Use Apps & Custom Tabs

Cross-Pollinate

Aggregate Content

Page 45: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.45

Facebook Backyard BBQ

KLT Relationships

Want to help you

Engaged

Social CRM

Page 46: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.46

Friends lists (Social CRM)

Page 47: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.47

SEO Factor

Page 48: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.48

Strategies

Develop a purpose & goal Allot time (daily, weekly) Update, Update, Update Use other web tools Get help

Page 49: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.49

Keys

Build Relationships Add Value Have a Plan Be You! Social Net”WORK”

Page 50: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.50

Cautions

Blasts or Spam

Ranting

Privacy & Filtering

Bad or Abusive Language

Page 51: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.51

Twitter

A Big “Conference”

Broader reach

Build Following/Relationships FAST!

Page 52: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.52

Video Blogs/Networks

More Engaging

More Descriptive

“Equal” Playing Field

Organically Raises SEO

Build Your Personal Brand

Page 53: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.53

Video NetworksBuild Rapport

Differentiate yourself

Tell your story

Build a relationship

Saves everyone time

Page 54: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.54

Strategies

Develop a purpose & goal

Allot time (daily, weekly)

Update, Update, Update

Use other web tools

Get help

Page 55: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.55

Takes Time/Resources

Build/Find a Community

Fit for you

Realities

Page 56: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.56

Keys

Build Relationships

Add Value

Have a Plan

Be You!

Call to Action

Page 57: HABCC (Young Professionals): Social Media for Business

© 2010 SUCCESSWERKS. Do Not Copy or Distribute.57

Nhat [email protected]

804.708.7637

RoadWarriorShow.comMonday’s 9AM ET

Contact

in/NhatPham

/NhatPham

Gplus.to/NhatPham

@NhatPham


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