h4d lecture 2 stanford 2016 value proposition canvas
TRANSCRIPT
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Value Proposition CanvasPerspective depends on your angle of view
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Beneficiaries (and Advocates?)Value Proposition
BeneficiariesJobs
Gains
Pains
Gain Creators
Pain Relievers
Products and
Services
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Who are the primary beneficiaries?
Who are the other beneficiaries?
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What’s the value proposition:
• To the sergeant?• To the mechanics?• To the base commander?• To Exponent?• To the MRAP Program Manager