h-e-b own brands retail case
TRANSCRIPT
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H -E-B O W N BRA N D S
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H-E-B V/S. INDUSTRY
Industry operating on wafer thinmargins of approx. 3 6 pct of sales
H-E-B being an innoatie leadercloc!ed sales"store higher thennational aerage
H-E-B could achiee this due to#-
$trong commitment to E%&'strategy
Better operational e(ciency
)dherence to consumer alue
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W ALM ARTS ENTRY
)malgamated its discount mass merchandisestore format with grocery store to create$*'E+,EE+ in /01
$upercenter stores mushroomed to 222 by/
)cted as a source of inspiration for argetand 4mart
,reated eighborhood mar!et format tofocus on health and beauty items5 pharmacyand ba!ery products
E%&' at almart is credited to higher
purchasing power and supply chainleadership
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H.E.BUTT GROCERY COM PANY
H-E-
B
,$+)ctiity
Executies. gainedinputs
globally
Empowerstore
managerwith storephilosophy
Educationand hunger
relief
ewprods
. 7$uppl
ychain
strategies
8utstanding
customer
serice
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H-E-B PILLARS:THE BOLDPROM ISE
HE B8&%
'+89I$E,*$89E+$Best serice
:resh5safe prods.
&ow price with bestalue
+EEI8 8: ;+E)'E8'&E
'roiding benee eachstore/s potential
or! towardsachieing lower
costs
,899*IIE$
Earn communitytrust and respect
trough action
%uring crisis ta!eaction
$hare time andresources with
neighbours
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H-E-B STORE FORM ATS
:ormed??pctofsales'roidedassortmentbasedonlocalmar!etneeds,reationof9E)&%E)&toboosttopline
$upermar!ets
:ormed@6pctofsales.heyoperateonalowcost5lowpriceformatithincreasingdemand5thesestoreswillbetranslated
toH-E-Bsupermar!ets
'antrystores
.otalAinnumberandformed1pctofthesales:eaturedready-to-eatproducts)ttractspeoplewithinalargerradius,arriedhugecollectionofwine5beer5cheeses5oilsetc
,entralmar!ets
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H-E-Bs OW N BRANDS
:ocused on improedpro
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H-E-Bs PROCUREM ENT PLAY
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CHALLENGES FACED BY H-E-B
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Reco e!"#$%o! &o' G(#c%#
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G(#c%# ) Ro#" A*e#"+
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G(#c%# ) Co ,e$%$%o! #$ #
(#!ceBrand ,ost"*nit 'rice"*nit
;ross9argin D 'ro
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G(#c%# ) S$o' o& Co!$'#"%c$%o!
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G(#c%# ) Cs$o e' V%e0
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G(#c%# ) P'o,ose" So($%o!
+eposition ;lacia as %omestic $pring water
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G(#c%# ) Do es$%c S,'%! W #$e' A"1#!$#es
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H EB O W N BRAN DRESPO N SE TO
CO M PETITIVE PRICIN G
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O23ec$%1e o& O0 ! B'#!" P'o"c$ L%!e )
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H-E-B O0 ! B'#!" Los$ %$s ,'e % I #e
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4es$ $o Re#%! Los$ G'o!"
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THANK YOU