An Online Approach for GWPEmpowering the Network through IT and the Web

Agenda

• Presentation: A Content management approach to support GWP

• Web Content Management Regional Round Table

• Presentation of findings from each group

• Questionnaires

Online Communication Then

SearchSearch

Direct Marketing

Direct Marketing

Online Communication Now

SearchSearch

User Feedback

Videos

Photo

Social Networks

WikiBlog

Read/Write Web (aka Web2.0)

Read/Write Web (aka Web2.0)

Twitter

Messaging

Real time web

Real time web

Live Broadcast

Traditional WebPagesTraditional WebPages

• What are we trying to do?

• Who for?

• How are we doing it?

Where are we now?

Is it working?(we have no idea)

What are we trying to do?

• Communicate

• Who we are, image, reputation, position, influence, knowledge…

• An intelligent, informed network, and not just a brand name

• The Network - Growth, Communication and Coherence

• Show a unified, strong presence

• Create advocacy & Support

• Support one another

• Grow!

• Outcomes - Report Network Activities, News and Advocacy

• Show our experience and share this with others

• Vocalise successes in the water world

• Share Community, Knowledge and Experience

• Support our Partners!

• Get the right information to the right people – at the right time!

Who is it for?

• Us! (GWP Regions, Network Operations, GWPO)

• GWP Partners

• Strategic & Knowledge Allies

• Boundary Stakeholders (Water Professionals)

• Decision Makers

• Donors

• The Public

So…How are/will we be doing/do it…..?!

• A simple, strategic approach

• Empower the network

• Engage our audience

Think Local, be GlobalRepresent a region but remember the network

Empower the Network

• Be more accessible, relevant and aware– Overall website design and functionality renovation– Show a unified online identity and experience– Improved Regional sections and services– Focus on news, advocacy, knowledge sharing and social media– Provide free web development using website templates for regions

• Focus on services– Provide self service via web site to GWP, Partners, Strategic + Knowledge Allies

and Advocates– Support Operations (NOs and RWPs)– Strategic cross sectorial and regional approach– Centralize the networks partner records– Work across regions with content and web

Services, the right information for the right people

• Supporting Partners and Allies through self service– Access to information on the web

• Web login on all sites (not just gwpforum.org) • Access to an online Partners Database and Knowledge Base to source skills

and contacts, ask questions and get help• Registration to events, enable us to review who is an active partner

• GWP– Living, accurate institutional knowledge – A shared, up to date, partners database– Avoid excel sheets living on isolated laptops– Overall internal communications and find a more coordinated platform

(Listservs must go)– Foundations for a GWP intranet

Engage our Audience

• Support the communications strategy

• Use third party data resources

• Listen to our audience

• Provide tools to help them show support

• Support each other! (Content sharing, communications, translations etc.)

Social Networks for Knowledge Sharing and Advocacy

“Global Water Partnership” Group

“GWPLive” Channel• Public, Sharing of Activity & Success• Show GWP connection to projects and active members• Encourages feedback (comments) and advocacy• Select videos broadcast on gwpforum

“Global Water Partnership” Group

• Processional, Informative • Easy to share with delegates at conferences• Highlight GWP knowledge, outreach and successes• Encourages feedback (comments) and advocacy• Select presentations broadcast on gwpforum

• Private group for all GWPO• Allow sharing of photos for cross regional activities• Select images broadcast on gwpforum

“GWPLive” Broadcasting• Immediate public exposure• GWP is alive!• Broadcast live on gwpforum• Recorded Videos go to our YouTube channel

Social Networks for Knowledge Sharing and Advocacy

• Bookmark & sharing only• If you do become actively involved for GWP remember:•Time dependencies• Be personal, talk about GWP but do not speak for GWP• Unpredictable user base

“Global Water Partnership” GroupDelicious

• Global, Professional Meeting Point• Discussion & Activity Sharing• Recruitment

• Community bookmarking• Worlds largest collection of bookmarks• Allow users to bookmark your content on the site, comment on it a share it easily

Word of Mouth

Facebook, MySpace, Twitter

Advocacy and CampaignsGetting Heard!

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• Newsletters and Alerts• GWP Templates available from communications• Connects to analytics tools and RSS feeds

RSS• Information “Glue”• Allows us to share information• Format used by key information networks such as Google News

GWP Widgets• Share news, images, videos, Flikr photos directly to our regional sites, advocates and supporters

GWP Sud America

Photo Stream

GWP In the NewsAround the worldWho we areSign-in / Join us!

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Other SitesGWP Online

GWP Online Network

Partner Sites

Blogs, Tools & Social Nets

GWP Widgets/Campaigns

Services and Advocacy Tools

Newsletters

Search & Blog Monitors

TalksEventsPublicationsProjects & Support…… and more…

GWP Network Operations

Strategic Alliances

Personal MediaNewsreaders,PodCast,,Other Media Readers

Search keywordsPaid searchOptimization

Partners, Public, other audience members

Sites

GWP Regional Websites

GWPforum.org

Is it working?

• Use a reliable analytics package

– Really unique visitors.

– Don’t trust page views, look at the time they spend on a page.

– What keywords brought them to the page?

• (Google Analytics is not very detailed, but does all these)

– Do surveys but avoid pop-ups (no one will thank you).

• Invest in SEO

– Check keyword data, look to see how much traffic is bring driven to your site.

– Keyword Paid Search… Use it carefully!!!

– Sponsor links.

– Optimize your site.

• Monitor offsite activity

– Use SM2 / Radian6 for monitoring social network activates.

– Reply and react to comments, don’t leave your visitors behind.

Further reading

• Create profiles and join our groups on Flikr, LinkedIn, SlideShare, YouTube and UStream.

•

• Join the project portal on globalwaterpartnership.ning.com and check out/contribute to the project proposal draft.

• Download this presentation from SlideShare.net by searching for “Global Water Partnership”

• Better Place Electric Car Network www.betterplace.com

Excellent use of social technology to promote change

• Greenpeace ‘s different global sites www.greenpeace.com , www.greenpeace.co.uk

Good, but not a perfect solution. What would you do to make surfing between the regional sites on Greenpeace.com a better experience?

• Halvarsson and Halvarsson’s Web Content Management Tutorials

http://www.slideshare.net/Halvarsson/web-management-round-table-4-june-2009-online-intelligence-b

Web Content Management Round TableSharing Your Knowledge and Experience

Take 20minutes as a group to discuss your individual experiences of web communication today, what you have been trying, what you have found to work and what you would avoid.

At the end of the discussion, use your shared experiences to list at least three points of best practice and three points of things to avoid in web communication that your group would recommend GWPO and the GWP Regions follow to fulfill our strategy.

Take 20minutes as a group to discuss your individual experiences of web communication today, what you have been trying, what you have found to work and what you would avoid.

At the end of the discussion, use your shared experiences to list at least three points of best practice and three points of things to avoid in web communication that your group would recommend GWPO and the GWP Regions follow to fulfill our strategy.