gwd branding and visual identity guideline 2019 · content the package you are currently looking...
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Branding and VisualIdentity Guideline
2019
Savethe DateJune 8 2019th
CONTENT
The package you are currently looking through is a guide which lays out the corporate identity standards for GLOBAL WELLNESS DAY, a branded special day. The purpose of this package is to provide guidance for brands which would like to support GLOBAL WELLNESS DAY regarding graphic design and production, so that this special day is celebrated with the same visual codes and standards to create a branding unity throughout the world.
This guide starts with brand idea and slogan, continues with the visual identity guideline, and finishes with the details of promotional materials. We hope that this guide helps you to add value to your brand's GLOBAL WELLNESS DAY promotional activities.
01
INTEGRATED WELLNESS
Global Wellness Day is an international day that is celebrated on the second Saturday of June every year as a public event which turns everyone’s shared dream of ‘living well’ into reality. GWD has no relation to ANY institution or ANY organization and it is without ANY commercial purpose.
02
https://drive.google.com/uc?export=download&id=1vIzorDWyWkupRttxhcFw5Zv1MKdjRJVF
03 LOGO / POSITIVE
https://drive.google.com/uc?export=download&id=1S6O-5lHmUrKv7AKqyxTMSsgC7MO-49AX
https://drive.google.com/uc?export=download&id=1S6O-5lHmUrKv7AKqyxTMSsgC7MO-49AX
04 LOGO / NEGATIVE
APART FROM THE LISTED COLORS, THE LOGOCAN ONLY BE USED IN WHITE.
THE LOGO SHOULD BE DISTINGUISHEDFROM THE BACKGROUND.
EFFECTS SUCH AS CONTOURING, SHADING ANDGRADATION SHOULD NOT BE USED ON THE LOGO.
THE BACKGROUND USED FOR THE LOGO SHOULD NOTHAVE ANY COMPLEX COLORS OR PATTERNS.
05 IMPROPER USE OF LOGO
Text ColorsMain Colors
PANTONE 225CC12 M93 Y0 KOR213 G51 B147
PANTONE 389CC21 M0 Y85 KOR211 G223 B78
C0 M0 Y0 KOR255 G255 B255
PANTONE COOL GRAY 6CC16 M11 Y11 K27R164 G167 B169
06 LOGO COLOR PALETTE
LUBALIN GRAPHLorem ipsum dolor sit amet, consectetur adipiscing elit. Inhendrerit arcu ac odio bibendum, non molestie odio posuere.Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo.Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendissesodales, enim et faucibus pharetra, enim turpis fermentumsapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi utmagna ornare, eget sodales neque ornare. Donec tempor lacussit amet arcu ultrices porttitor ac eu massa. Quisque convallissuscipit risus sit amet luctus. Sed finibus tincidunt ex, nonconsectetur tortor. In hac habitasse platea dictumst. Nampretium hendrerit magna ac imperdiet.
Suspendisse sodales, enim et faucibus pharetra, enim turpisfermentum sapien, id dictum augue ligula id nisi. Maecenastincidunt nisi ut magna ornare, eget sodales neque ornare.Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa.Quisque convallis suscipit risus sit amet luctus.
Lorem ipsum dolor sit amet.
Aa
07 MAIN TYPOGRAPHY
https://drive.google.com/uc?export=download&id=1pNnZtpi4PWkY-v4XJ0Bsetod-Ri7s5-a
Aa08 COMPLEMENTARY TYPOGRAPHY
https://drive.google.com/uc?export=download&id=1ZgXcG5bz5vaLzF0I20sgkm-DK8ug3hlS
HELVETICA LT PRO FAMILYLorem ipsum dolor sit amet, consectetur adipiscing elit. Inhendrerit arcu ac odio bibendum, non molestie odio posuere.Fusce odio justo, commodo vitae iaculis vitae, facilisis eu leo.Nullam ac nisl lectus. Nullam blandit laoreet ligula. Suspendissesodales, enim et faucibus pharetra, enim turpis fermentumsapien, id dictum augue ligula id nisi. Maecenas tincidunt nisi utmagna ornare, eget sodales neque ornare. Donec tempor lacussit amet arcu ultrices porttitor ac eu massa. Quisque convallissuscipit risus sit amet luctus. Sed finibus tincidunt ex, nonconsectetur tortor. In hac habitasse platea dictumst. Nampretium hendrerit magna ac imperdiet.
Suspendisse sodales, enim et faucibus pharetra, enim turpisfermentum sapien, id dictum augue ligula id nisi. Maecenastincidunt nisi ut magna ornare, eget sodales neque ornare.Donec tempor lacus sit amet arcu ultrices porttitor ac eu massa.Quisque convallis suscipit risus sit amet luctus.
Lorem ipsum dolor sit amet. .
09 MOTTO
https://drive.google.com/uc?export=download&id=1Eb-MbmuKOxa3cxsUkOJ6l2sahEogl0Yf
"One day, can change your whole life!"
Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the
2nd Saturday of June every year in 7 continents and 100 countries around the world.
Turkey's Gift to the World
June 8th 2019, Saturday
Do a good deed.
Walk for an hour.
Drink more water.
Don’t useplastic bottles.
Eat healthy food.
Have a family dinner with your loved ones.
Sleep at 10:00 PM.
7 100
“One day, can change your whole life!”
/globalwellnessday/wellness_day/globalwellnessday
Continents Countries
https://drive.google.com/uc?export=download&id=16dYi6sT2kAzrqRs7p8hWgW5-6mOerDaf
10 VISUAL SAMPLE / POSTER
Global Wellness Day, launched in 2012 in Turkey with the mission to live well, is now a special day celebrated on the
2nd Saturday of June every year in 7 continents and 100 countries around the world.
Turkey's Gift to the World
June 8th 2019, Saturday
Do a good deed.
Walk for an hour.
Drink more water.
Don’t useplastic bottles.
Eat healthy food.
Have a family dinner with your loved ones.
Sleep at 10:00 PM.
7 100
“One day, can change your whole life!”
/globalwellnessday/wellness_day/globalwellnessday
Continents Countries
11 GWD LOGO - COMPANY LOGO RELATIONSHIP SAMPLE
COMPANYLOGO
https://drive.google.com/uc?export=download&id=1Xx2busBGulvHz2b6Wj6Tj8uGDFdb-cu8
FeaturesSingle Color 1+1 PrintColor: Magenta6 x 6 cm300 Gram Matte Coated
https://drive.google.com/uc?export=download&id=1CZ-DqhYe_6TNxq3Ou1Z_h1iRNWNvRlQ8
12 AMBASSADOR BUSINESS CARD
FeaturesSingle Color PrintColor: Magenta 24 x 10,6 cm200 gr First Quality PulpRegular Cut
https://drive.google.com/uc?export=download&id=1MKto91PXjdS8RHBYf82YpnPfGXwIo4hl
13 GWD ENVELOPE
/globalwellnessday www.globalwellnessday.org/globalwellnessday /wellness_day
FeaturesSingle Color PrintColor: Magenta23 x 32 cm200 gr First Quality PulpRegular Cut
https://drive.google.com/uc?export=download&id=1zSO6yDMY4DE8FRVHhN9VYBvztJUdJs4_
14 GWD ENVELOPE
/globalwellnessday www.globalwellnessday.org/globalwellnessday /wellness_day
FeaturesSingle Color PrintColor: Magenta 21 × 29.7 cm100 gr First Quality PulpRegular Cut
15 GWD LETTERHEAD
https://drive.google.com/uc?export=download&id=1m4ytHE-z28ZFb-wMt2unHGGWRvVb02jj
#globalwellnessday /globalwellnessday /wellness_day /globalwellnessdaywww.globalwellnessday.org
Back
EVETDİYORUM!
Front
I SAYYES!
https://drive.google.com/uc?export=download&id=1A4925ALk2nRKiMTQT--SNu-o4G6e2085
16 GWD PADDLE
FeaturesDouble ColorColor: Magenta + Pantone 425Photo Block Print23 x 23 cmSpecial Cut
FeaturesMug Color: Magenta
https://drive.google.com/uc?export=download&id=1Em86XHoFeYrFoYjfIy1RpA7iAOvn-jIA
17 GWD MUG
FeaturesColor 2 PrintMagenta + Pantone 389C46 x 35 cm250 gr Matt Coated
https://drive.google.com/uc?export=download&id=1UYsWO_8EbtnRJ0x1b4qpmahuCkoaVkn7
18 GWD PLACE MATE
“One day, can change your whole life!” June 8th 2019Second Saturday of June 7
100Walk for an hour.
Don’t use plastic bottles.
Eat healthy food.
Do a good deed.
Have a family dinner with your loved ones.
Drink more water.
Sleep at 10:00 PM.
Continents
Countries
www.globalwellnessday.org
I SAY YES!COMPANYLOGO
FeaturesT-shirtColor: MagentaSingle Color Heat based Press Print
https://drive.google.com/uc?export=download&id=18SlGxGSq8AMQM5q-UGzeXOJTFH5IbSvN
19 GWD T-SHIRT
I SAYYES!
I SAYYES!
FeaturesVestColor: MagentaSingle ColorHeat based Press Print
https://drive.google.com/uc?export=download&id=1FnCJJeCLMXKMRVR6UkoqWdD9-vnvsPf1
20 GWD VEST
I SAYYES!
FeaturesColor: MagentaSingle Color Heat based Press Print
https://drive.google.com/uc?export=download&id=1EuoHhv4DfvPPXPTe_1Jkp5BaUVoThrvI
I SAYYES!
21 GWD LONG SLEEVE SOLID FLEECE PULLOVER
FeaturesColor: MagentaFront Logo Print Area: 13 cmBack Logo Print Area: 25 cmWhite and Magenta raincoatSingle Color Heat based Press Print
https://drive.google.com/uc?export=download&id=1CCVwIgvKTKBfRcUkx_ZNd-Iil1rWDSjL
22 GWD RAINCOAT
Global Wellness Day organizes volunteer aid activities for the communities in need in different countries. Wearing GWD Volunteer Vests during these activities will attract the attention of communities to the project with the branding unity.
https://drive.google.com/uc?export=download&id=1xz5NAbyOJOm3vPacRgMRebb9eUDXQX_1
23 GWD VOLUNTEER VEST
FeaturesColor: Magenta
I SAYYES!
I SAYYES!
FeaturesColor: Magenta
To reach the younger generation and develop mindfulness on healthy eating, Global Wellness Day Japan team has created this lunch box design and distributed the lunch boxes at schools.
You can use this design, to reach out to schools in your country to highlight the importance of healthy eating.
24 GWD LUNCH BOX
https://drive.google.com/uc?export=download&id=1P_w-1AqYyzw27_odTiWTby2c4bmL6nQK
https://drive.google.com/uc?export=download&id=1YDP6u9fJwSdOSVzOlxk-tOdTLkwGeVX-
25 GWD ENTRANCE BRANDING
Features45x38 cmCloth material: Linen/Cotton
26 GWD BAG
#globalwellnessdaywww.globalwellnessday.org
https://drive.google.com/uc?export=download&id=1QAG-Zy49mG1p5QTaCWqJq1CeuDkAz-L8
Features85x200 cm
https://drive.google.com/uc?export=download&id=19EGIMTljD-mIrjR_wU38vzKAAJA4tyIB
27 GWD ROLL-UP
https://drive.google.com/uc?export=download&id=1skMtK9kp-ThDVhkcuSLuQUyZDEx9A6eb
Features85x200 cm
28 GWD TEAR DROP FLAGS
Lorem ipsum
29 GWD FLAG POLE
https://drive.google.com/uc?export=download&id=1yzFQM_M0Ay3TqbpsOWKSZjLcrGibl7Rr
https://drive.google.com/uc?export=download&id=1FNStYtMC2GfEkmhzapYnre-PNcwnunle
30 GWD FLAG
https://drive.google.com/uc?export=download&id=1PigFE5BWt8zoRRrQlqeXrqyDoxJ_OZYo
31 GWD BANNER
x
4x
x
4x
Features1000 x 1000 px
32 SAVE THE DATE, WEB
https://drive.google.com/uc?export=download&id=1kwy_8acYF4Jgi3wQV2g-IMzwT_VXmAy2
FeaturesColor: MagentaDouble Colored Photo blockCustom cut120 x70 cm
https://drive.google.com/uc?export=download&id=15jT17d2B7FhY63gIAlm-6UWr19Lb_q9e
33 GWD CUT-OUT
"One day, can change your whole life!"
"One day, can change your whole life!"
"One day, can change your whole life!"
34 GWD PHOTO-WALL
https://drive.google.com/uc?export=download&id=1lpaaAVpIBr77ptFlR-q60EmEDsMBcH99
FeaturesLogo print area 4 cmLaser Carving
https://drive.google.com/uc?export=download&id=12HZklijzZ_ykhct0U02ToQ8_G2U8eoQp
35 GWD USB
https://drive.google.com/uc?export=download&id=18wHaqgRnx9Xw7w8K1BaEuenZImn9Fium
36 GWD ICON
John DoeManager
2525 Massachusetts Avenue NW Washington DC 20008Phone: 00 1 202 612 67 00 • Fax: 00 1 202 612 67 44
www.domain.com • [email protected]
John GreenBrand Director2525 Massachusetts AvenueNW Washington DC 20008Phone: 00 1 202 612 67 00Fax: 00 1 202 612 67 [email protected]
e-imza
37 GWD ICON
38 GWD ICON
John DoeManager
2525 Massachusetts Avenue NW Washington DC 20008Phone: 00 1 202 612 67 00 • Fax: 00 1 202 612 67 44
www.domain.com • [email protected]
John GreenBrand Director2525 Massachusetts AvenueNW Washington DC 20008Phone: 00 1 202 612 67 00Fax: 00 1 202 612 67 [email protected]
e-imza
The Certificate of Appreciation is prepared to be presented to the Sponsor brands by GWD Ambassadorsto thank them for their support.
CERTIFICATE OF APPRECIATION
“One day, can change your whole life!”
CERTIFICATE OF APPRECIATION
This certificate of appreciation is presented to……………….
for supporting Global Wellness Day …................ We are so grateful for your engagement, time and effort. Thank you forjoining us in our path to change the lives of millions of people through Wellness.
Belgin Aksoy …………………..
Founder Ambassador of......................
Global Wellness Day Global Wellness Day
Date....................... Place…............…
“One day, can change your whole life!”
39 THE CERTIFICATE OF APPRECIATION FOR GWD SPONSOR BRANDS
https://drive.google.com/uc?export=download&id=16S4KtOtxHDCa9RktNq2EYGh8iI7KDYJ4
www.globalwellnessday.org
For further information please contact Deniz Yücel, GWD Communication Executive.
"One day, can change your whole life!"
Savethe DateJune 8 2019th