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WEEK-3

MANAGERS

Media Management & Marketing

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MANAGERS

Individuals who achieve goals through otherpeoples are Managers.

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MANAGERS

Managers get things done through other

people.

They make decisions

Allocate Resources

&Direct activities of others to attain goals

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MANAGERSBASIC ROLE OF MANAGERS

1. Interpersonal Role

2. Informational Role

3. Decisional Role

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MANAGERSBASIC ROLES OF MANAGERS

Interpersonal Role

It involves coordination and interaction with

employees.

Informational Role

It involves handling, sharing, and analyzing of

information.

Decisional Role

It requires decision making.

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MANAGERS10 BASIC ROLES OF MANAGERS

Interpersonal Role1) Figurehead

2) Leader

3) Liaison

Informational Role4) Monitor

5) Disseminator

6) Spokesperson

Decisional Role7) Entrepreneur

8) Disturbance Handler

9) Resource Allocator

10) Negotiator

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10 BASIC ROLES OF MANAGERS

Interpersonal Role1) Figurehead

As a Symbolic head required to perform a number

of routine duties of a legal or social nature.2) Leader

Responsible for the motivation and direction of

employees.3) Liaisons

Maintains a network of outside contacts who

provide favors and information.

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10 BASIC ROLES OF MANAGERS

Informational Role4) Monitor

Receives a wide variety of information & serves asnerve center of internal and external and information

of the organization.5) Disseminator

Transmits information received from outsiders or fromother employees to members of the organization.

6) Spokesperson

Transmits information to outsiders on organizationsplans, policies, actions, and result; serves as expert

on organizations industry.

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10 BASIC ROLES OF MANAGERS

Decisional Role7) Entrepreneur

Searches organization and its environment foropportunities and initiates projects to bring about

change.

8) Disturbance Handler

Responsible for corrective action when organizationfaces important unexpected disturbances.

9)Resource Allocator

Makes or approves significant organizational decisions.

10) Negotiator

Responsible for representing the organization at majornegotiations.

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FUNCTIONS OF MANAGERSMANAGERIAL SKILLS

1. Political

2. Conceptual

3.

Interpersonal4. Diagnostic

5. Technical

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FUNCTIONS OF MANAGEMENTMANAGEMENT SKILLS

PoliticalIt is used to build a power base and establish connections.

Conceptual

It is used to analyze complex situations.

InterpersonalIt is used to communicate, motivate, guide and delegate.

Diagnostic

It is the ability to visualize most appropriate response to a

situation.Technical

It is the expertise in one's particular functional area.

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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENT

1. Top Level Managers

2. Middle Level Managers

3.

Lower Level Managers

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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENT

Top Level Managers

It consists of the board of directors, president, vice-resident, CEOs and other members of the executives.

They are responsible for controlling and overseeing theentire organization.

They set a tone at the top and develop strategic plans,company policies, and make decisions on the

direction of the business.

In addition, top level managers play a significant role inthe mobilization of outside resources and are

accountable to the shareholders and general public.

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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENTMiddle Level Managers

It consists of general managers, branch managersand departmental managers.

They are accountable to the top management fortheir department's function.

Their roles can be emphasized as executingorganizational plans in conformance with the

company's policies and the objectives of the topmanagement, they define and discuss

information and policies from top managementto lower management

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FUNCTIONS OF MANAGEMENTLEVELS OF MANAGEMENTLower Level Managers

It consists of supervisors, section leads,foremen, etc.

They focus on controlling and directing.They usually have the responsibility ofassigning employees tasks, guiding and

supervising employees on day to dayactivities, ensuring quality and quantityproduction, making recommendations,

suggestions, and up channeling employee

problems, etc.

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FUNCTIONS OF MANAGEMENT

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