gulu hero report (1)
DESCRIPTION
MarketingTRANSCRIPT
FIELD ACTIVITY REPORT
REGION:NORTH WEST
DATE
24TH-28TH JULY,2014
BY
RICHARD
Bike display at post bank gulu
Traffic officers/boda leaders
Riders at the meet
Riders at the meet
Riders at the meet
Test ride with the riders
Riders at the meet
Parking area at the stadium
Explaining the features of the bike/grade of the oil
Demonstrating the stability of the bike
Interaction with the riders
Meeting venue at the stadium
Riders at the venue
District boda chairman introducing me to the riders
Addressing the riders about the Hero brand and the post bank loan scheme
Addressing the riders
Addressing the riders about the post bank loan scheme
Stage master talking to the riders
Riders in attendance
The district police commander addressing the riders(he was the chief guest)
The district police commander talking to the riders
The o/c traffic addressing the riders
Riders listening to the o/c traffic
Riders in attendance
o/c traffic talking to the riders
District boda chairman giving clsing remarks
Riders parking area
Oryem the gulu dealer
Sacco chairman having a test ride
Bweyale town chairman talking to the riders(bweyale boda
association)
Secretary to the association talking to the group members
Addressing the riders on the right grade of oil
Talking to the riders
Question and answer session with the riders
Question and answer session with the riders
The On going warranty on the bike engine, availability of genuine spare parts and
affordable spare parts, trained mechanics on our Hero bike engines, this package
also benefits Sacco's across the entire country and encouraged the executives to
pass on this benefits to the customers and also the importance and usage of using
genuine spare-parts and the right grade of oil, and the periodic service maintenance
that can be done at our dealerships already created in the country and at our head
office in Kampala near the parliament
DISCUSSION
Total of 500 Riders from the 169 boda boda stages in gulu municipality attended the meeting
in Pece municipal stadium, attended by all the 169 stage masters and graced by the DPC and
O/C traffic, In Bweyale a total of 70 members of bweyale boda association attended.
The Post bank loan scheme was highlighted and the requirements for one to qualify was
properly communicated.
Emphasis was made on the transfer guidelines as required by U.R.A,and therefore all riders
were guided on how to acquire T.I.N so as to have bikes transferred directly into their names,
log books will be retained by the bank as and when the customer finalizes payments, and this
guides as security for the bike.
The DPC/OC traffic emphasized the culture of good road usage the obeying traffic signs and
rules and to always have a copy of their riding permits and renewing their third party stickers.
Thank you
Thank you