gulfood 2012 brochure

19 - 22 February 2012

T H E W O R L D ’ S B I G G E S T A N N U A L F O O D A N D H O S P I T A L I T Y S H O W .

FLAVOURSINTERNATIONAL

BUSINESSWORLD-CLASS

www.gulfood.com

Dubai International Convention and Exhibition Centre, UAE

www.gulfood.com

International flavours...

International opportunities...International buyers...

When Gulfood launched 25 years ago one could little imagine how it would grow to become one of the world’s most important food and hospitality events. Of course, some of the signs were always written in the sand. In a region where climate severely limits agricultural production, food imports were inevitably going to be essential and international producers were sure to find a good export market.

Yet the pace and scale of growth surprised even the most optimistic industry observers - especially in recent years. Whilst the global economy put the brakes firmly on elsewhere, Gulfood bucked the trend and powered ahead to deliver bigger, better business and new export opportunities unmatched by any other market.

For the exporter seeking new sales from the Middle East, Africa and South Asia, Gulfood provides a trade and sourcing platform without equal, where international flavours find world-class business.

...at one of the world’s most importantfood and hospitality events

62,024serious buyers

57%3,800+ internationalvisitorsexhibitors

INTERNATIONAL FLAVOURS WORLD-CLASS BUSINESS

Although trade was the grit around which the pearl of Dubai was formed, it was the ruling family’s vision that ensured the true potential of Dubai Creek’s natural harbour was realised. Noting the influx of merchants to the Arab coastal settlements, Sheikh Maktoum bin Hasher Al Maktoum established Dubai as a free trade port, abolished import and export tariffs, and welcomed businesses to relocate with the guarantee of safe and peaceful trading that exists to this day.

For centuries now, traders have routed goods through Dubai to avoid the high customs elsewhere in the region and the city has enjoyed growth, prosperity and a diverse and open economy as a result.

Today, Dubai is more than just a safe harbour. It is the region’s import and re-export hub with a world-class logistics, trade and business infrastructure including the Middle East’s ‘Best Seaport’, ‘Best Container Terminal Operator’ and ‘Best Air Cargo Airport’.

The world trades in Dubai

Gulfood has provided a great opportunity to penetrate markets within the region and to meet with African markets that currently have no PepsiCo manufacturing. We were delighted also with the number of traders that attended the exhibition from the European markets - we did not expect this.

Ahmed El Dafrawy, North East Africa Franchise Manager, PepsiCo Makram Haidar, Brand Manager,

received excellent new business prospects from beyond the GCC, including Morocco, Lebanon, Japan and a number of countries in Africa and Asia. This year has also brought a new segment of visitors to our stand in the form of wholesalers and retailers, and a valuable

www.gulfood.com

Gulfood provides atrade and sourcingplatform without equal

internationalpavilions

107

93,201sqm of

exhibition space


A global platformfor global businessWhen you invest in Gulfood, you’re choosing a trade show with proven credentials.Established over 25 years, Gulfood has a well deserved reputation amongst exportersfor delivering spectacular return on investment.

Gulfood ROI checklistMore visitors

More businessAs the established trading hub that reaches emerging, developing and fast growth markets, Gulfood brings real buyers with the budgets to match. Those in the know, know that Gulfood generates onsite sales that other media simply cannot match.

More networkingWith online product locators, one to one meetings, VIP connect, and a host of fringe events, Gulfood offers more opportunities to meet, network and build lasting business relationships.

More learningFrom conferences to workshops and breakfast

Gulfood delivers information, inspiration and innovation to buyers keen to explore and understand the latest product and business improvement tools.

More quality buyersThis is precisely why Gulfood invests to deliver buyers from the top - the owners, principals, board directors, importers, distributors, chefs, retailers and procurement decision-makers. It means exhibitors get to meet the buyers that count and can get straight to business. No wonder Gulfood delivers such incredible sales returns.

More leadsOn-line, in-person and in-print Gulfood delivers year round connection with the region. Take advantage of the many lead generation and buyer meeting programmes.

www.gulfood.com

Generating business growth

Number of visitors

Essa Al Ghurair, Chairman, Al Ghurair Foods

Gulfood has provided us with an ideal platform to strengthen our position as a leader in the food manufacturing industry and the opportunity to explore wider markets and new horizons. We are pleased to stand out once again in one of the best

Trade visitorsfrom

152

of buyers makepurchasing

decisions at Gulfood

74%

countries30,000

35,000

40,000

45,000

50,000

55,000

60,000

65,000

70,000

2011

62,204

2010

55,379

2009

45,738

2008

39,147


Gulfood has yourmarket covered

A spectacular showcase of the very best food and drink brands from around the world is the only way to describe the collection of international pavilions, regional exhibitors and specialist food producers that come to Gulfood to proudly present and share their products with a global audience.

Food and Drink Market

ambience, logistics or business solutions, this show within a show will provide a comprehensive range of interior design, tableware, contract furnishing and kitchen equipment, through to point of sale equipment and the latest business technology.

Restaurant and Café Market

Whether you can provide total kitchen installation through to replacement, refurbishment and

environment and service require the very best equipment.

Equipment and Services Market

Gulfood is the key default marketing activity in our annual business plan. It provides us with the platform to meet visitors from across the

Gulfood is an essential facilitator for our business success here.

Bala Nair, Deputy General Manager, Döhler Middle East Ltd

We exhibit at three key food exhibitions around the world but we consider Gulfood the best in terms of being the most useful and the

has been in the number of African contacts we have made at the show. Africans are the third largest bread consumers in the world, so this is a key target market for Lesaffre.

Laurent Groux, Marketing and Innovation Manager,Overseas Region, Lesaffre

www.gulfood.com

The world’s biggest annualfood and hospitality show

Be part of the only event in the region to address the growing food manufacturing and

in the ascendant with excellent sales prospects for everyone who cultivates, extracts, processes or supplies raw materials and ingredients.

Ingredients Market

Machinery and packaging continues to be one of the fastest growing areas of purchase interest for buyers attending Gulfood. Of course you probably already know that Gulfood is the BIGGEST food

Processing and Packaging Market

The highly successful Gulfood Awards celebrate the people and companies behind the region’s exceptional food and drink industry. Twenty categories reward, recognise and champion innovation

The 2012 Gulfood Awards

is the place to meet suppliers and manufacturers, particularly of the most prestigious brands in the world that are eyeing the market as a potential opportunity. We have applied to double our space for next year as we believe this show holds the greatest promise.

Adel Al Nowais, Managing Director, Federal Foods

time experience here at Gulfood has been excellent - we have signed

Mohamed Karam, Business Development Manager,Insinkerator


For visitors, Gulfood takes a lot of the perspiration out of finding the best ideas and new products by bringing the entire industry together to showcase the latest innovations. With education, training, competitions and dozens of live events there is always something to inspire and inform.

World-class content fora top class audience

Top class competitions Over 1,300 chefs compete for top honours at the

Emirates International Salon Culinaire.

The Baking & Pastry Guild Competition Finals.

Top class conferences Inspiring learning programmes delivered by captains of

industry, thought leaders and international experts.

Dubai International Food Safety Conference. Over 1,200 delegates tackle food safety and food security.

Top class benefits Gulfood Majlis. Exclusive buyers club with VIP

membership benefits.

Networking & one to one programmes. Delivering more value by hosting thousands of industry meetings.

www.gulfood.com

Demetri Politis, Production Manager, A.I. Louvaras Bioland Ltd.

We have been overwhelmed by the amount of interest we have received, not only from UAE distributors, but from Saudi Arabia

following the interest we have received during the show, we see our products being available here before next year’s Gulfood.

of exhibitorssaid Gulfood 2011

met theirexpectations

of exhibitors rated the quality of visitors as good to excellent

81%

92% 98%of exhibitors stated

that Gulfood is amust attend event


From branding to press relations, from logistics to engineering, from catering to travel and accommodation Gulfood and the Dubai World Trade Centre can provide a complete service. Let us take care of your event

A world-class exhibitions organiser Gulfood is professionally managed and hosted by the Dubai World Trade Centre (DWTC) which provides more than three decades of experience in delivering world-class events in the Middle East, featuring local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. The extensive portfolio of leading trade and consumer brand events include GITEX TECHNOLOGY WEEK, Dubai International Boat Show and Dubai International Motor Show. The DWTC’s commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value, and are built upon the

World-class service

Exhibiting packages at a glanceShell Scheme - AED 1,775 / $ 484* per m² (min. 12 m²)

No furniture is provided.

Space Only - AED 1,565 / $ 427* per m² (min. 24 m²)Floor space for exhibitors who wish to design and build their own stand. Power supply is charged separately.

Double Decker - AED 995 / $ 271 additional per m2 (on application)Double height stands make a powerful brand statement and maximise space utilisation.Height and construction restrictions apply.

Concourse shell scheme - AED 2,275 / $ 620* per m²Premium location. Limited availability.

Concourse space only - AED 2,065 / $ 563* per m²Prime location on main visitor concourse. Limited availability. Brand and construction restrictions apply.

For further information visit www.gulfood.com or contact the teams directly.

Email: [email protected]

Organised by

Optional servicesThe following are available at extra cost: Additional electrics Furniture Audiovisual systems

Design and construction services Display aids Temporary promotional staff Stand cleaning service

gulfood 2012 brochure

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