guidestar webinar (03/28/13) - social media for nonprofits: killer content in 10 minutes a day
DESCRIPTION
Great, your nonprofit is on Facebook and Twitter now, but what are you going to say to your followers to keep them engaged? Join us for this free, interactive webinar to learn how to discover, organize, and distribute compelling online content. In this webinar, participants will: · Gain practical tips and content curation resources to help you carve the time out of your busy schedule and establish your organization as a thought leader in its field, creating credibility and building your social media follower base. · Understand how to engage your social media followers, and convert their attention into support for your nonprofit. · Get turned onto free tools and platforms that can help you identify and share killer content in no time, and harness the potential of social media to engage your most important supporters and allies in valuable conversations. This webinar is co-presented by Ritu Sharma and Arabella Santiago. Ritu Sharma is the Co-Founder & Executive Director of Social Media for Nonprofits, the only conference series in the country devoted to social media for social good. She is a public speaker, consultant, and event planner and heads up programming, marketing, and event logistics for the series. Previously, she produced the North American Social Media Marketing & Monitoring conference series for Our Social Times. Before that, she started a web development and social media business, which leveraged an international team across India, Romania, and the US. A journalist at heart, Arabella Santiago believes in the power of producing authentic content to develop, strengthen and market a brand. Currently, Arabella is the Director of Marketing and Communications at Scoop.it, a social media publishing platform that allows users to express themselves on topics that matter through idea discovery, content curation and social sharing. Prior to joining Scoop.it, she was the Executive Director of Techweek 2012 Chicago, the largest technology conference in the Midwest with over 5,000 participants. For four years, Arabella ran MediaGuns, Inc., web production company that served businesses, nonprofit organizations and events including The Women's Conference, then led by former California First Lady Maria Shriver. She began her career as a newspaper reporter and has continued to build on her journalism skills. Arabella has interviewed hundreds of leaders, visionaries and celebrities including Richard Branson, Craig Newmark and startup founders Leah Busque and Travis Kalanick. ---- This webinar is brought to you in partnership with: - GuideStar USA, the leader in nonprofit information. Find out more about GuideStar's previous and upcoming webinars here: http://www.guidestar.org/rxg/news/webinars/index.aspx - Foundation Center, the leading source of information about philanthropy worldwide. Learn more about the Foundation Center by visiting foundationcenter.org.TRANSCRIPT
Social Media for Nonprofits: Killer Content in 10 Minutes a Day Presented by:
@scoopit @sm4nonprofits
Who should I listen to?
How can I be heard?
The Problem: Information Overload
The Challenge: Cutting Through the Clutter
You
Goal
You
Visibility
The Path: Content Strategy
The Challenge: Cutting Through the Clutter
The Solution: Become a Curator
Content Curator
“Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.”
- Rohit Bhargava, Ogilvy “Curators turn information into knowledge:
we give context to content.” - Guillaume Decugis, Scoop.it
The Solution: Become a Content Curator
“People don’t give to you, they give through you.”
Kay Sprinkel-Grace
Research
Create
Approve
Publish Promote
Measure
Refine
The Content Cycle
What is good content, anyway?
Pop Quiz:
10
Valuable to your audience
11
Consistent with your focus
12
Dynamic: fresh and frequent
What you
consume
• What content do you already read? What do you share on Twitter and other social networks? What do you email?
Type of content
• Articles, blog posts, events, videos, presentations, etc.
Curation format
• Magazine, story, pin board, multimedia channel, etc.
Start with what you already do. 1
Content Curation Strategy
Start from what you already do. 1
Organize your sources. 2
Content Curation Strategy
3 Identify a content hub.
From to the rest of the social web!
Content Curation Strategy
Start from what you already do. 1
Organize your sources. 2
4 Filter with purpose.
Identify your content hub. 3
Content Curation Strategy
4 Filter with purpose.
Add your point of view. 5
Content Curation Strategy Start from what you already do. 1
Organize your sources. 2
Identify your content hub. 3
Content Curation Strategy
Add your point of view. 5
Measure your impact. 6
4 Filter with purpose.
Start from what you already do. 1
Organize your sources. 2
Identify your content hub. 3
Content Curation Strategy
Add your point of view. 5
Measure your impact. 6
4 Filter with purpose.
Start from what you already do. 1
Organize your sources. 2
Identify your content hub. 3
7 Build your communities of interest.
Content Curation in Action Example: Breast Cancer Organization
Patients & Survivors
Donors & BOD Media Competitors & Collaborators
Legislators
Communities of Interest
Relevant Content
Success Stories Coping Tips
Stories Impact
Big News Breakthroughs
Events Grants
New Policies FDA Approvals
Beth Kanter www.scoop.it/u/beth-kanter Nonprofit social media guru
Author of “Beth’s Blog: How
Networks and Data for Social Change” & co-author of Networked Nonprofit and Measuring the Networked Nonprofit
Content Curation in Action
Curated Topic Lineup Social Media for
Nonprofits: Measurement
Content Curation for Nonprofits Information Coping Skills
Visualization
Techniques and
Practice
Google+ for
Nonprofits
Failure and
Learning
Nonprofit Capacity
Building and Training
Networked NGO’s
Content Discovery
Content Sources: Blogs, Nonprofit Media
Google Reader
Content Suggestion Engine
Active Nonprofits
Adding A Unique Perspective
•Context •Opinion •Human Touch!
Social Sharing
+
Finding the Time to Thrive
• It’s Not About You: Think 50/50
• Just Ask: ? vs. .
• ABT: Tag Photos & Videos
• Carve it Out: Schedule 20 Minutes a Day
• Find Your Drumbeat: Post Consistently
• Facebook: < 3/Day
• Twitter: 1+/Day
Top Tips for Killer Content
• Emoticons Rock! :-)
• URLs vs. Bit.ly’s
• Focus, Focus, Focus: K.I.S.S.
• Facebook < 80 Characters
Top Tips for Killer Content
• Timing is Everything: The Burrito Principle
• Mornings: 8-9AM
• Lunch: Noon-1PM
• End of Day: 4:30-6PM
• Nights: 9:30-11PM
• Weekends vs. Wednesdays
• Email: Tues/Weds/Thurs 11AM, 2PM
Top Tips for Killer Content
• Divvy it Up: Create a Social Committee
• All Staff, Board, & Key Allies
• The Ask: 5 Minutes/Week
1. Facebook: 2+ Like/Comment/Shares
2. Twitter: 2+ Retweets/Remixes
3. Fill in the Blank
Top Tips for Killer Content
31
Create an Editorial Calendar
Top Tips for Killer Content
Simple Spreadsheet with:
•Author •Focus/Content •Platform •Date & Time •Media (Photos, Video)
•Free Template: [email protected]
Top Tips for Killer Content
Create an Editorial Calendar
Use Scheduling Tools
Top Tips for Killer Content
Top Tips for Killer Content Use Scheduling Tools
Lists
Top Tips for Killer Content
Top Tips for Killer Content
Top Tips for Killer Content
Top Tips for Killer Content Email Integration
