Business IntelligenceIntegration

Integrate to Close the

Loop on Customer Feedback

Overview: What is an API?

An API is technology that allows and manages the interactions betweentwo online products or services through appropriate mapping. When itcomes to business intelligence at the Enterprise level, APIs become crucialto centralize information.

Survey Analytics offers a variety of API and other integration options tosend information collected to where your teams work each and every day.

Your

ApplicationTheir

ApplicationData

Integration to Salesforce

Survey objects are mapped into objects in Salesforce. Data fromrespondents can be tied back to CRM data.

Benefits: All Contact Interaction

Stored in One Place

Say Gina is a prospect for Survey Analytics and is a contact in Salesforce.She takes a two week follow-up survey that your team sent her way. Hersurvey response and the relevant mapped data through custom variableswill now be tied to her Salesforce record.

Integration to Google Analytics

Enter your existing UA from Google Analytics right into Survey Analytics andsetup custom field mapping right in our software under the IntegrationTab. A Google Analytics code can be embedded into a specific survey itselfto see analytics and user behavior on how respondents are interacting withthe survey.

Benefits: Improve the Survey User

Experience

How are people interacting with your surveys? This enables you to easilysee items such as drop out rates and areas in the survey where people maybe dropping out at a higher rate, as well as where the sources respondentscame from to take the survey.

Integration to Pardot

Pardot is one of the world’s leading marketing automation platforms and isa part of the Salesforce product family. This integration is for marketingteams using Pardot to personalize the survey user experience withtargeting through custom variables. Segmentation based rules allowsurveys to be sent to certain groups of prospects based on where they arein the sales lifecycle.

Benefits: Marketers Control the

Survey Sample

Using this integration, you can send surveys out to people in your databasethat meet specific requirements. A SaaS business can send certain surveysup to new leads post free-trial to further qualify them. They could have aseparate survey to re-engage and qualify leads later. When utilized, yourmarketing team will understand the sales lifecycle better and find new waysto step ahead.

More Integration Options

Our social media integration allows you to easily send surveys to yourfavorite social platforms right from ours. This includes Facebook,Twitter and Linkedin. Customers that host a research panel orcommunity with Survey Analytics can utilize social media integrationfor members to sign in or join using Facebook or Linkedin profileintegration.

Software Development Kit

A developer toolkit for mobile surveysSeamless integration through JSON and APIEnabled in iOS (4.3 and up) and AndroidOver 30 pre-defined question types are includedReal-time reporting and data accessibility

A Software Development Kit (SDK) is embedded into your existingmobile application and allows you to take advantage of all of theSurvey Analytics mobile capabilities right in your app. You can fullycontrol and turn on/off the modules you need to use to collectfeedback in your app. You can add a surveys tab to your appnavigation or set triggers to display surveys at certain times within theapp experience.

Enterprise Driven API

We have a survey response API to send surveys and retrieve data. Wealso have a panel API to drive engagement within your own community.When enabled, these APIs have been developed for specific customers ofSurvey Analytics and can help your team measure behavior at a deeperlevel. They collect data from our system and push the information intoyour enterprise database for you to export and analyze the information.

about usSurvey AnalyticsWe help companies listen.

@SurveyAnalytics

www.surveyanalytics.com

1 (800) 326-5570 • USA+1 (513) 268-6458 • International

At Survey Analytics, surveys are just a small piece of the puzzle. We helpcompanies listen through our suite of powerful and interconnected DIYresearch tools. Our platform gives you the actionable reports you need toengage with your audience. With real-time analytics and customizabledashboards, you can see the information that you need to make the rightdecisions.

Aside from surveys, we offer high quality panel and community buildingsoftware as well as a variety of tools for developers such as API calls toSalesforce and a mobile survey SDK. Our platform adheres to the highestlevels of security to protect your valuable information. We support 44languages and are currently helping clients in 15 countries and 30 differentindustries.

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