guest lecture minor entrepreneurship (partly in dutch)
TRANSCRIPT
Gastcollege Minor Ondernemerschap
Diderik van Wingerdenwww.think-innovation.com
Ik maak producten voor een betere wereld.
digitale
innovatieve
Ik heb een passie voor Open Source.
Wat is een Minimum Viable Product?
The minimum amount of effort you have to do to complete exactly one turn of the Build-Measure-Learn feedback loop.Eric RiesMVP is an experiment with the goal of achieving validated learning about customers.
Build/Talk Measure Learn
/TALK
3 Types of MVP
Problem Exploration
Product Pitch
Concierge
Problem Interview
MVP for Problem Exploration
Interview Points:
Have you ever had [insert problem]? (If they answer no, end the interview at this point)
Can you tell me about the last time that happened?
Why was that hard?
What, if anything, have you done to solve that problem?
What dont you love about the solutions youve tried?
Always ask for referrals!
MVP: Product Pitch
An attempt to sell the product to a customer in exchange for some form of currency: time, money, or work.
Tactics:
Decreasing Discount
Innovator
Better Alternative
Meta
Is dit een goede vraag?
Zou je dit product gaan kopen?
Is dit een goede vraag?
Zou je dit product gaan gebruiken?
Is dit een goede vraag?
Hoeveel zou je voor dit product betalen?
Is dit een goede vraag?
Welke features moeten erin zitten?
Is dit een goede vraag?
Hoe los je dit probleem nu op?
You want commitment!
Ideally, they give you money
If not, the conversation needs to advance
Permission to contact again
Clear next meeting
Introduction to decisionmaker
Commitment to run a trial
Pre-purchase
MVP: Concierge
Delivering the product as a service to the customer to see if the delivery matches the customers expectations.
Tactics:
One Use Case
Real Life Simulation
Not everyone is your customer
Find Early Adopters
Has the problem
Is aware of having the problem
Has been actively looking for a solution
Has put together a solution out of piece parts
Has or can acquire a budget
BMC vs. Lean Canvas
Ectual
Why Lean Start-up?
The fundamental reason and your #1 priority as entrepreneur:
Understand and reducerisk