Guerrilla Tactics for

Attorney Training

Jessica Hutto-Schultz

John Attinger

Janis Richman

Jeffrey Roach

Marti Phillips

Guerrilla Warfare A form of irregular warfare in which a small group of

combatants use military tactics, such as ambushes,

sabotage, raids, petty warfare, the element of

surprise, and extraordinary mobility to dominate a

larger and less-mobile traditional army, or strike a

vulnerable target, and withdraw almost immediately.

Element of Surprise

Why not Question

Everything We Believe to be True about Technology Training?

Mixing It Up

Extraordinary Mobility

We are in the Early Stages of a

Seismic Shift from Traditional Desktops and Notebooks

to Mobile Devices

Anytime. Anywhere.

Make It Relevant

What are the elements of successful attorney training?

Individually relevant

Provided with a personal touch

Served up in small doses

Improves key skills with minimal time investment

Available in multiple formats

Know Your Attorneys

How can you learn what your attorneys need?

Surveys – ask what they do, want to do better

Embedded Observations – quiet note taking

Interviews – talk to a wide sample

Help Desk – ticket reports

Frame Your Value

How can you provide a compelling case?

Profitability – how time/$$ is lost with current method

Client Service – how new method serves clients better

Security – how certain actions pose a security risk

Competitiveness – how actions compare to other firms

Delivery Matters

How can you deliver the training?

Coaching – reserve a coach program

Practice Group – target content to the group

JIT – at the time of pain or need

Online – tailored and within their environment

Value = Motivation

•What’s in it for me?

•Make learning relevant and applicable to how I work

•How will it help me in my practice

•Let me choose what to learn and when to learn it

•Show me how to hit the ground running.

Use non-directive questioning

When do you…

How do you…

How often do you…

What do you…

The Interview… How to turn this… Into this…