guerrilla marketing
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Guerrilla Marketing. By Steven Severn Bus360 Professor Saytes Summer ‘10. Introduction Why Guerrilla ? Current Guerrilla trends Case Studies Conclusion Work citied. Index. Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination . [1] - PowerPoint PPT PresentationTRANSCRIPT
Guerrilla MarketingBy
Steven SevernBus360
Professor SaytesSummer ‘10
IndexIntroductionWhy Guerrilla?Current Guerrilla trendsCase StudiesConclusionWork citied
Introduction
Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1]
Typically, guerrilla marketing campaigns are:◦ Unexpected◦ Unconventional◦ Potentially interactive
Why Guerrilla? The objective of guerrilla marketing is to
create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2]
◦ Ad Clutter◦ Results may vary, but are unlimited◦ Reaches consumers on a smaller scale, but with a
higher impact.
Guerrilla Trends Reverse Graffiti Viral Presence marketing Grassroots marketing Wild Posting Campaigns Alternative marketing Buzz marketing Undercover marketing Astroturfing Experiential marketing Tissue-pack marketing Street Art, Graffiti Flypostings Wheatpastings
The Creativity Never Stops...
Case Studies: Westin Hotels Goal: To promote the rejuvenating and
renewing experience of a Westin stay. Results:
3,000 Flyers Distributed 15,000 Brand Impressions Significant Media Attention[3]
Case Studies: Nokia GPS
Results: An estimated 850,000+ people saw it just by
walking over Tower Bridge. The amount of users of Nokia's navigation
services increased 129% In some markets visits to the campaign
website exceeded targets with 1500% Visits to product pages (point of sale) soared
270% over targets in select major markets[4]
Goal: Redefine Nokia navigation as a fun and engaging experience.
Still Interested?
3GGuerrilla.wordpress.com My Blog
Guerrillasushi.blogspot.com Old Internship Blog
blog.guerrillacomm.com Industry Blog
creativeguerrillamarketing.com Industry Blog
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Guerrilla.
Fin
Work Cited1. Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009 .
Web. 28 Jul 2010. <http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/>.
2. "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. <http://www.leveltendesign.com/blog/chris/guerrilla-marketing-about-being- unique?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+leveltenblog+(Internet+Insights+by+LevelTen)>.
3. "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010. <http://www.attackmarketing.net/case-studies/zengarden.php>.
4. "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. <http://www.canneslions.com/work/direct/entry.cfm?entryid=9284>.