GUERRILLA

MARKETING

FATMA POLATMÜRÜVVET PEKŞEN

ERTAN AKDENİZ

WHAT IS THE GUERRILLA MARKETING?

Jay Conrad Levinson,1984

Relies on time, energy and imagination

WHAT IS THE GUERRILLA MARKETING?

Unexpected and Unconventional

Interactive Consumers are targeted in unexpected

places

WHAT IS THE GUERRILLA MARKETING?

To get maximum results from minimal resources.

Guerrilla Marketing Weapons

It identifies the following principles…

Examples of GuerrillaT-Mobile's Guerilla Marketing

Examples of Guerrilla T-Mobile's Guerilla Marketing

T mobile commercial

Heathrow Airport

Used approximately 300 performing artists and vocal artists

Examples of Guerrilla

Examples of Guerrilla

Examples of Guerrilla

In Conclusion

Guerrilla marketing is so effective and cheap method to reach and affect customers.

THANK YOU FOR LISTENING US