1. Guerrilla e-marketing Join the r-evolution

2. Link to YouTube Clip of Noah Kalina http://www.youtube.com/watch?v=6B26asyGKDo 3. Noah Kalina 17m views on YouTube in 3 years Now thats the magic of web marketing 4.

Free business review

Planning & Strategy

-Customers & Markets

-People & Skills

-Operations & Productivity

-Finance

-e-commerce

Sustainability

How can Business Link help? 5. Introduction - Business Link Services

Whats next?

Make contact

Business Link

0845 600 99 66

[email_address]

www.businesslinksw.co.uk

6.

Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda 7. World Wide Web The World Wide WHY!

• Vast Market Opportunity

8.

6.5 Bn

1.5 Bn

46m

Its all about size 9. World Wide Web The World Wide WHY!

• Lots of money spent online

10.

88 Bn

121 Bn

Its all about size 11. Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG 12. World Wide Web The World Wide WHY!

New ways of working means

People spend more and more time online

13. PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G 14. World Wide Web The World Wide WHY!

• Less Paper

• Less Travelling

• Less Carbon

• IYRE =I mproveY ourR esourceE fficiency

15. Is your business ready?

Do you have

Phone systems in place to deal with calls?

People to deal with enquiries?

Stock to deal with uplift in orders?

Logistics in place to deliver on new orders?

Cashflow to meet increased demand?

16. Is your site ready? The right name The right site 17. Choosing a domain name

What name could you use? Business name Service name Product name

Short is good

Think about how and where it will be used Print In conversation

18. Choosing a name The Good www.diy.com www.bbc.co.uk www.cadbury.co.uk www.wispa.co.uk www.formula1.com www.tesco.co.uk 19. Choosing a name The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk 20. Choosing a name The Ugly www.speedofart.com 21. Choosing a name The Ugly www.whorepresents.com 22. Choosing a name The Ugly www.penisland.net 23. Is your site ready? Do the pages open quickly? Is it easy to navigate? Loaded with compelling and relevant content? 24. Does it Grab the Attention? A I D A Grab theirATTENTION Generate anINTEREST Build theDESIRE Promote theACTION 25. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search 26.

Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda 27. Social Networks Business Networks 28. Online Networks Why

Stay in touch with existing clients

Reach out to new audiences and markets

Better understanding of related markets

Relative low cost of entry

Possible high return

29. Facebook The Big Daddy 30. Online Networking - Why

Reach new audiences

Facebook 500m

MySpace 110m

Twitter 145m

LinkedIn 75m

Plaxo 15m

Ecademy 12m

31. Online Networks How www.facebook.com 32. Facebook Getting Started

3 Types of presence

Profile personal

• • Can join groups

• • Ugly URL

• • Indexed by Search Engines

33. Facebook Getting Started

3 Types of presence

Page business

• • Cant Join Groups

• • Can host apps

• • Vanity URL

• • Indexed by Search Engines

• • Visitor stats available

Best for brands and businesses

34. Facebook Getting Started

3 Types of presence

Group both

• • Linked to Site Admin

• • New members have to be approved

• • Send Direct messages to members

• • Ugly URL

Great for organising at a personal level and smaller scale interactions [