guarantee digital marketing solutions overview presentation slideshare
DESCRIPTION
Guarantee Digital's Marketing Program is time tested and effective. Pinpointed strategies to your target audience with cutting edge techniques in Search Engine-based Optimization, Video Search-based Marketing, Local Business Listings, Social Media and Reputation Management, Affordable Web Design, Optimized Press Release Marketing and Advanced Mobile Solutions create the basis of our marketing arsenal. We also offer some incredible Outbound marketing solutions including Social Boost where we manage and distribute your marketing & social media communication across multiple platforms hands-free to you, targeting Best Consumer Segments with consistent messaging that syncs with your offline strategy and VideoValues which represents a comprehensive digital marketing strategy that leverages the power of Targeted Video, Email Marketing, Social Media and Mobile to generate New Business. We understand that all businesses have one thing in common. They want more business and they are constantly seeking potential new clients. Each and every Marketing Strategy we employ ties back to this need. We Guarantee Performance and Return on Your Investment!TRANSCRIPT
Digital Services & Solutions to help you Grow Your Business
Digital Media Strategies For Acquiring and Retaining Customers
1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.
2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients
3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services
Social is Digital Word of Mouth!
We Search & Discover Online – Shop Local & In-Store
95% of consumers never go past the first page of their search result. Every business needs to know:
1. What Page are we on for our Best Keywords?
2. Where is our Competition?
Google does a great job of returning relevant search results.
Your Customers are in “Action Mode” when conducting a Mobile Search
NOW OVER ONE BILLION MONTHLY !!
55-64 year old women are
fastest growing segment
= 217 Friends!
In this example, 2,604 Friends Just learned about Your Business!
Social Media is Digital Word of Mouth!
89% Trust Online Recommendations from People they know
70% Trust Consumer Opinions Posted Online
Three Key Digital Media Strategies for Growing Your Business
1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.
2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients
3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services
Social is Digital Word of Mouth!
Increasing Your Online Visibility: It All Starts with Good Content!
1. Local Business Listings: Google, Yahoo, Bing and over 100 More! - claimed, optimized enhanced listings with lots of reviews, recently updated relevant content, photos, videos
2. YouTube Videos – YouTube Videos rank really well and quickly for relevant informational videos optimized for search. YouTube is owned by Google.
3. Press Release Articles about Your Business – with relevant content using best keywords with and without Video attachments. Side benefit is all the back links created by the PR articles, improves site SEO.
4. Your Blog – with frequent updates with relevant content5. Your Website – optimized for on page and off page search6. Facebook & Social Pages – Your Social Media pages with regular,
relevant posts and lots of Fans/likes. 7. Smart Phone Friendly Mobile site to reach consumers on the go8. SEO Services – love our existing site, but want it to rank? We can help
with on page recommendations, off page linking strategies. .
Make sure your data is 100% correct on top 50 search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO!
Local Business Listing Management
Reputation Management
Our Real time reports let you know instantly when there is a problem.
Tell the Story of Your Business using Sight, Sound and Emotion!
• 60 - 90 second video• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words
targeted to your local city • Links to website, social media
Geo Targeted Video
Mobile VisibilityMobile, Visibility, Video
* Interested in this type of package below please contact Derrick Blaszkowski for pricing/options
Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website
Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Local Visibility Business Listing Package - Hands on optimization of Google, Yahoo, Bing to generate reviews, photos, video, content, and more - Verify & optimize Top 150 search, directory and social site listings – including GPS and Siri – great for SEO.
Reputation Management – 24/7 monitoring of social, rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!
Social Media Management Services
Marketing & Social Media Calendar
Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels
We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms
We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!
The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &
Reviews
• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition
Create a Customer Loyalty Program
“What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”
News of Your Store Via Multiple Channels Your Happy Customers
Social LoyaltySocial, Mobile, Visibility, Video
* Interested in this type of package below please contact Derrick Blaszkowski for pricing/options
Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in store collateral, including table tents, signage, window
clings, business cards
Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website
Geo Targeted Custom Video - Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Optimized Local Business Listing Package & Rep Management – Includes everything in our base program including Google listings and rep management with real time reporting.
Guarantee Digital has a variety of options to give any business a professional, search engine optimized presence for both Web and Mobile sites.
Custom 2-4 Page Blog or Microsite – this highly polished, professional site is a great compliment to your existing site or can stand alone. Easily update-able as part of your monthly communication plan. Optimized for Mobile.
Custom Websites – professionally designed, completely custom, optimized for search…packages starting at 8 page and up. All include Blog page, Mobile optimization
Mobi Sites: We can optimize your existing site for Smart Phones, so you can connect with consumers on the go.
Search Optimized Web & Mobile sites get you found online and by consumers on the go
Sample Web, Mobile, Social Sites
Web and Social Management
Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website
The Total PackageWeb, Mobile, Social, Visibility
* Interested in this type of package below please contact Derrick Blaszkowski for pricing/options
New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet.
Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media : Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in store collateral, including table tents, signage, window
clings, business cards
Geo Targeted Custom Video - Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.
Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, DH, Top 150 and real time monitoring of your online reputation.
Targeted Display & Email Products
We offer targeting that reaches consumers on the Web and on the Go
1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.
2
We leverage Search Re-targeting to reach consumers actively searching for your products and services
Consumer later visits their favorite sites on the Web and is served your ad based on their past search history
Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.
Ads appear on Brand Safe Premium Publishers sites reaching your target audience as they move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.
Restaurant Lake Country
“Lake Country’s Best Steak by Far!”
All ad design included at no extra cost!
Site Retargeting reaches potential customers who have already Visited your Website and invites them back.
• We create a Custom Email template that features: • Your Marketing Message• Custom Video – using your existing video or a
Video we can produce for you• Links to site, box office, social media, etc.
• We Target the Email message to double opt in list of Consumers by:
• Zip Code radius around your store• Demographics (Gender, HH Inc, Age)• Purchase Internet – 25+ categories including
Auto, Home Improvement. • Your Video is search optimized for Google ranking
that lasts well beyond the email send date. • Perfect program to sync with your traditional print
and deliver program, reaching your target multiple times.
TV Meets Direct Mail!
Sample Email Report
This campaign sent over 3200 consumersto the clients website
Display & Email Pricing• Web Display pricing for various targeting including Search,
Site, Behavior and Contextual – Minimum quantity recommended is 50,000 impressions– All ads are geo targeted
• Email Marketing– There is 50k list minimum per send.
• All display and email programs above include creation of the ads you wish to run at no extra charge.
* Interested in these types of programs above please contact Derrick Blaszkowski for pricing/options
Questions?
Contact Your Guarantee Digital Marketing Consultant
Derrick BlaszkowskiCell# (262) 751-1115
Office# (800) 583-9113
Email: mailto:[email protected]
Website: http://guaranteedigital.com