gsb programs from the 2008 gsb-wide alumni survey€¦ · entrepreneurship 78% 19% 3%

Look Back, Think Ahead, Keep Learning

GSB Programsfrom the 2008 GSB-Wide Alumni Survey

Kaufman Associates

5/12/08

Look Back, Think Ahead, Keep Learning 2

Objectives

This is the third annual GSB-wide alumni

survey. The objectives are to:

1) Collect feedback on GSB programs

2) Understand how perceptions change over time

3) Coordinate market research on GSB programs

so alumni do not experience survey “burnout”


Method

Online survey when email address available;

otherwise paper

Mailed Jan. 2007 with an invitation from Dean

Joss

To a sample of the alumni population


Respondents

An excellent email response rate -- 39%

1,282 surveys completed

• 89% MBA, 8% Sloan, 4% PhD

• 76% male, 24% female

• 33% Bay area, 50% other U.S., 17% international


GSB vs. Other Top Business Schools

Best On Par Not Quite

as Good

Not as

Good

Entrepreneurship 78% 19% 3% <1%

Innovation 58 41 1 <1%

Teamwork & collaboration 52 45 2 1

Corporate social responsibility 42 53 4 1

Leadership 36 59 4 1

Managing change 28 66 5 <1%

Finance 23 62 13 2

Global management 20 64 13 3

Marketing 9 59 26 6

How would you rate the GSB compared with other top business schools

in the U.S. in terms of teaching & research in these areas?


Familiarity with GSB Initiatives

Only a few are very familiar with initiatives such as increasing

collaboration between the GSB and other Stanford departments.

Percent of Respondents in 2008 (*)

(*) Note: All bar graphs show 2008 data only. Some tables compare results from the surveys in 2006, 2007 and 2008..

8

8

13

44

54

66

0 20 40 60 80

Collaboration GSB

& other depts

New MBA

curriculum

Building new GSB

campus

Very Familiar Somewhat Familiar


Familiarity with GSB Programs

Awareness ranges from 96% familiar with Stanford Business

magazine to 32% familiar with the Stanford Knowledgebase.

(*) Continuing Ed defined as “alumni

weekends & conferences”

Percent of Respondents

7

8

10

11

44

26

70

24

35

42

55

42

63

26

0 20 40 60 80 100

Stanford

Knowledgebase

MBA Admissions

Ambass. Prog.

Oppties to volunteer

at GSB

Alumni Career

Services

@GSB Today

Continuing Ed.

Events (*)

Stanford Business

Magazine

Very familiar Somewhat familiar


Alumni Career Services


Career Services Communications (past 2 years)

2

2

3

4

5

12

27

34

57

0 10 20 30 40 50 60

Other

GSB alumni referral

Career Pathways

GSB staff

Career Services brochure

Ad in Stanford Business

GSB website

@GSB Today

Have heard about svcs

57% have heard about Career Services in past 2 years, often

through @GSB Today or the GSB website.



Career Services Used (past 2 years)

1

1

1

2

4

6

12

18

0 5 10 15 20 25

Career Workshop Video downloads

Career Coaches

Career Workshops

Partner School Job Boards

Alumni Career Advising

Online Library Research Databases

Alumni Career Services Website

GSB Job Board


28% have used any Career Service in the past 2 years. The most

popular services are the Job Board and the website. (Only 2% of

respondents are currently out of work and looking for a job.)


Bay Area Effect

Some programs are used more by Bay Area alumni, e.g. the Job

Board was used by 24% of Bay area alumni, 15% other U.S., 14%

overseas in the past 2 years.


2

9

14

3

4

15

5

8

24

0 10 20 30

Alumni

Advising

Research

Databases (*)

Job Board

International Other U.S. Bay Area

(*) Research databases may include Lifelong Learning research databases.


Executive Education


Familiarity with Executive Ed Programs

7

8

8

17

23

0 5 10 15 20 25

Environmental

Sustainability

Philanthropy

Leaders

Custom Programs

Director's Forum

Summer Institute


73% are not familiar with the Summer Institute and 62% are not

familiar with any of these programs. (Only 5 programs were tested. The

questionnaire listed the complete program title and a brief description of each one.)


GSB Centers

Familiarity

Center for Leadership

Center for Social Innovation


GSB Centers

Familiar Interest

Center for: Yes No Very Somewhat Not

Very

Entrepreneurial Studies 46% 54% 27% 37% 29%

Global Business & the

Economy18 82 20 39 34

Leadership Development &

Research21 79 23 39 31

Social Innovation 34 66 18 35 39

Many alumni are unfamiliar with the GSB centers, especially

Global Business and Leadership. About 60% are interested in

learning more, including about 20 to 25% who are very interested

in learning more about each center.


Center for Leadership

Development & Research


Interest in Leadership Activities (chose up to 2)

27

1

9

35

38

47

0 20 40 60

Not interested

Other

Stories re. leadership initiatives for

students

Content & educational leadership tools

available online

Leadership-related events such as talks

& seminars

Summaries of latest GSB research

“Summaries of the latest research from GSB faculty on leadership topics” was a top 2 choice for many. Few chose “stories about leadership development initiatives for GSB students.”



Leadership Speakers (choose up to 3)

TOTAL Bay

Area

Other

U.S.

Overseas

Technology 51% 57% 46% 52%

Politics 44 50 39 44

Finance 40 34 41 49

Education 32 32 33 31

Health Care 26 30 26 17

Athletics 18 22 18 13

Military 16 17 17 13

Religion 14 17 13 11

Technology, politics and finance are the most popular topics. Health care and athletics are less popular, finance more popular overseas than in the U.S.


How Would You Prefer to Participate?

35

52

53

64

0 20 40 60 80

Podcast

In person

Online video

Written article

summary

64% want written articles about the leadership events, and many would use online video, podcasts or attend in person.



Center for Social Innovation


Social Responsibility in Career Decisions

39%

45%

16%

68% say social or environmental responsibility was important

when making career decisions. It was more important for:

- Women (69% say it was important vs. 63% of men)

- Public Management graduates (92% say yes vs. 64% of others)

Key decision factorNot a consideration

Nice Plus


Interest in Learning More

29%

44%

27%

Very interested

Somewhat interested

Not at all interested

73% are interested in “learning how to use their business and

leadership skills to develop innovative solutions to social or

environmental problems” including:

- 84% of women + 70% of men

- 40% of those graduating before 1970, 68% of 1970s grads, 82%

of more recent classes


Percent of Those Interested in Learning more

All of these topics are popular among those interested in learning more,

especially Environment Sustainability and Social Entrepreneurship.

Center for Social Innovation Topics

31

36

36

38

47

51

0 20 40 60

Philanthropy

Corporate Social

Responsibility

Education

International

Development

Social

Entrepreneurship

Environmental

Sustainability


Percent of Those Interested in Learning More

Those interested in learning more were asked to chose ONE

method for learning, and almost half chose printed articles.

Learning about CSI Educational Opportunities

1

1

7

12

14

15

47

0 10 20 30 40 50

e-mail/web

Multi-day Exec Ed progs

Online Affinity Groups

Web seminars

Podcasts

In person seminars

Printed articles


Development


Giving Over the Past 5 Years

16

2

6

7

24

45

0 10 20 30 40 50

Did not contribute

Not sure I

contributed

Not sure how often

Only in my reunion

year

A couple of times

Every year

Many believe they contribute financially to the GSB every year:

- 48% living in the U.S. vs. 29% overseas

- 47% pre-1970 grads, 41% 70s, 43% 80s, 38% 90s, 53% 2000+ grads



Motivation to Give to the GSBPercent of Respondents

6

6

10

11

20

24

25

25

33

43

9

12

15

14

22

24

25

28

28

25

0 20 40 60 80

Feel recognized + appreciated

See the impact of my gift

When it's my reunion year

Classmate asked me

Know importance of my gift to GSB

Same opportunities for current students

Keep brand strong

Like direction of school

Loyalty

Recognize impact on my career + life

Very important Somewhat important


Unrestricted Gifts (choose up to 2)

Unrestricted gifts to the GSB support the following activities.

Which 2 are most important to you personally? Those who

contributed to the GSB over the past 5 years chose:

3

5

11

16

19

36

66

0 20 40 60 80

Other

Student clubs +conferences

New campusplanning/design

Junior faculty

Adv tech forteaching/research

New courses +cases

Wherever it'sneeded

Percent of Respondents Who Gave


Company Matching

8%5%

44%

36%

7%

Self employed or unemployed

Don’t know if co. matches

Co. matches, use it for GSB

Co. matches but don’t use it for GSB

Co. does not match

Only 13% say their company matches contributions -- 8% take advantage of it for GSB contributions, 5% don’t. 80% don’t have access to a matching program and 7% don’t know.


Preferred Contribution Method

Alumni prefer to make GSB contributions using checks, credit cards or online.


1

1

1

6

6

20

30

36

0 20 40

Other

Automatic electronic fund transfers

Automatic credit card charges

Charitable gift fund

Stocks

Online

Credit card

Check


GSB Communications


GSB Publications


Read Not

FamiliarUsually Some Never

Class notes in Stanford Business 70% 25% 4% 2%

Stanford Business articles 53 44 3 1

Annual letter from Dean Joss 43 41 10 5

@ GSB Today (email newsletter) 25 51 13 11

GSB Annual Report 21 48 24 7

Other GSB emails 19 52 11 18

ACT (email newsletter) 5 17 31 47

Stanford Social Innovation Review 5 17 31 47

Readership of some GSB publications is very high.


Digital Information Use (once a month)

10

18

26

46

53

65

0 20 40 60 80

None

RSS feeds

Podcasts

Online photo websites

Social networking sites

Watch online video

Percent of Respondents Using at Least Once a Month

What do alumni use at least once a month on average? Social networking use varies by age. Use of other media is more consistent, except that pre-1970 graduates use everything less. Use of podcasts was 10% in 06, 14% in 07, now 26% in 08.


Social Networking (at least once a month)

Social networking use is 7% among pre-1970 grads, 26% in the 70s, 50% in the 80s, 61% in the 90s, 83% for 2000+ grads. Only 1% use InCircle, less than 1% use Spoke.

24

3

26

42

53

0 20 40 60

Other sites

MySpace

Facebook

LinkedIn

Social networking sites (net)

Percent of Respondents Using at Least Once a Month


Other Online Activities

Recent graduates are more likely to maintain a website or write a

blog. Few GSB alumni have created a podcast.


25

9

2

35

16

2

0 10 20 30 40

Maintained a

website

Written a blog

Created a

podcast

1970s + 80s 1990s or later


Keeping Up With Fellow Alumni

Percent of Respondents Definite

Yes

Definite

No

Rating 5 4 3 2 1

GSB-specific social networking site 15% 22% 24% 18% 22%

Social networking sites Facebook,

MySpace, Spoke, LinkedIn13 13 17 22 36

Photo albums online 9 16 22 28 26

Discussion groups or forums 7 17 29 24 23

Blogs 6 11 21 38 35

RSS feeds (email of new website

content)2 6 19 29 45

To keep up with fellow GSB alumni, how likely would you be to

use each of the following? Please use a scale of 1 to 5 where 5 is

“definitely would use” and 1 is “definitely would not use”.


Reasons Visited a GSB Web Page (past 12 mos)

The alumni directory and GSB events drew alumni to the GSB

website over the past 12 months. 95% read class notes in the

Stanford Business magazine but only 8% read them online.


3

7

8

10

13

14

34

49

0 20 40 60

Other

Someone sent a link to check out

Read class notes column

Research business topics

Access Jackson Library online databases

Find info on GSB program or dept

Get info or register for GSB events

Access alumni directory


Satisfaction with the GSB Website

22%

48%

24%

6%2 rating -

- 5 rating (very well)

3 rating -

- 4 rating

How well did the GSB website meet your needs? Please use a scale of 1 to 5 where 5 is “met my needs very well” and 1 is “did not meet my needs at all.” 70% gave it a 4 or 5 rating. Only 3 people gave it the lowest rating.


In Summary

No dramatic changes from last year’s survey

Some opportunities

• The GSB has a strong reputation in entrepreneurship and

innovation; needs to build awareness of leadership and global

programs

• Many recent grads are familiar with the 3 initiatives and the 4

Centers; many older grads are not

• Awareness of many GSB programs & services is high; some

need more visibility such as Executive Ed, the GSB website

• Many alumni are involved in social networking; use of podcasts

is increasing

gsb programs from the 2008 gsb-wide alumni survey€¦ · entrepreneurship 78% 19% 3%

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