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Growth Strategy

Across 12 Industries

Monica MENGHINI Executive Vice-President

Corporate Strategy, Industry & Marketing

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Our Legacy

3D Design

3D DMU Digital Mock-up

3D PLM Product Lifecycle

Management

1981 1995 2001 2012

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PRODUCTS ARE NO LONGER ENOUGH

CONSUMERS BUY EXPERIENCES

Commodities (Agricultural Economy)

Product (Industrial Economy)

Services (Service Economy)

Experience (Experience Economy)

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All Industries are in the Experience Economy

TRANSPORTATION

& MOBILITY

“Match-making

Experience”

NATURAL

RESOURCES

“Productivity

Experience”

AEROSPACE &

DEFENSE

“Travelling

Experience”

FINANCIAL &

BUSINESS SERVICES

“Peace of mind

Experience”

ARCHITECTURE,

ENG. & CONSTRUCTION

“Lifetime

Experience”

CONSUMER GOODS

RETAIL

“Lifestyle

Experience”

CPG

RETAIL

“Shopping

Experience”

ENERGY, PROCESS

& UTILITIES

“No stop

Experience”

HIGH-TECH

“Entertainment

Experience”

INDUSTRIAL

EQUIPMENT

“Harvesting

Experience”

LIFE

SCIENCES

“Patient

Experience”

MARINE &

OFFSHORE

“Destination

Experience”

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Thus a new Strategy

Social Industry Experiences

-Ease of use

-Mobile Apps “Business

Solutions”

Software + Services +

Content

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Thus a new Platform

to help our customers to create Experiences

by connecting the dots in their company and with ecosystem

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Cloud Access

User Experience

Social

OUR STRATEGY IN ACTION NEW

PLATFORM

BUSINESS EXPERIENCE

PLATFORM

ALL DISCIPLINES

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Industry “Industry Solution

Experiences”

NEW PORTFOLIO NEW ORGANIC ARCHITECTURE

OUR STRATEGY IN ACTION

Processes

Industry INDUSTRY

VALUES

Industry Process Experiences

Industry Solution Experiences

Apps USERS

VALUES

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OUR STRATEGY IN ACTION

Experiences SERVICE & CONTENT

CUSTOMER EXPERIENCES

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WW Growth Strategy

DIVERSIFICATION STRATEGY

UPSELL & TRANSITION STRATEGY in Core Industries

New Industries

diversification

Ecosystem

diversification

Users

diversification

VS

BT

PC

1

2

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New Industries diversification – Why?

2013 2018 Projected

TAM Diversifying Industries

Total Addressable Market

TAM Core Industries

+25%

vs 2013

+50%

vs 2013

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VS

BT

PC

Ecosystem diversification – Why?

Core Industries

Diversifying Industries

Consulting Partners

System Integrators

Sales Partners

Doubling Partners

Diversifying Partners

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Users diversification – Why?

Manufacturing

Sales & POS

Experience Consumers Journey

Experience

Upstream Experience

thinking

Design & Engineering

Simulation

Marketing & Sales

Shopfloor Operation

>40% Labor

>20% Labor

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