Grow profit through external engagement

12 December 2010 Alexandre Vandermeersch,Patrick Willemarck, Dialog Solutions

End to End External Engagement : E4

End-to-End External Engagement (E4) is the ability to truly engage with external partners continuously in time, for insights, innovation, marketing, sales, HR, Infrastructure, and customer service. E4 is the suresafest way to grow profit from outside your ecosystem

R&D Operations Marketing Sales Service

Do you have a choice ?

Source agenet wildfire/DDB Tribal Canada

Regaining trust, happens outside

Are alle people outside equals ? Not necessarily.

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Lead users ?

2.5% is the average number of consumers buying 80% of a product, the ‘Pivotal Point Consumers’*

2 à 3,5% is the number of first adopters and key influencers to the rest of the community

Those are often the same. They are critical to new products and innovations. We name them «LEAD USERS».

Source: Catalina marketing study

The belgian adoption curve

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Innovators 6%

Early adopters

18%

Modern Maistreamers

20%

Mains- treamers

50%

Laggards 6%

Leverage the power of WOM?

Our solutions

Grab attention and advocacy

Get your own 300-500 private community, online, available for co-creation, 360°

feedback, and ambassadorship building

Get the social media testimonials back on your web site, open a dialogue

section, humanizing your brand, raising credibility

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Brandialog is using online dialogue to boost insights & marketing

Brandialog, the first online panel dedicated to conversations

Private Dialog – people are invited to private spaces by brands

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Brandialog is based on 2 years of R&D

•  Surveys

•  Calls for reactions

•  Rich media

•  2-level discussions

•  Moderator clearly identified

•  Vote on anything

….And a lot more! Goal : provide a rich set of interactions to maximize engagement for all types of users

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Why private dialog ?

•  Fully confidential, on invitation only

•  In or close to context feedback

• Qualitative, with objective quantitative analysis (300-500 people)

• Continuous (co-creation, consumer journey)

•  Flexible (give missions, adapt as you go)

Proven

We conduct word of mouth actions through Brandialog

Consumer in panel

Brand

Other consumers

Relationship building: •  Sampling •  Feedback •  Read responses

•  Word of Mouth/Mouse (« This product is great and the brand values its consumers – I will go the extra mile to promote them »)

Re-enforcement of WoM

•  Ambassadorship actions •  Conversations with friends &

family •  Social network sharing

...And PR actions through media

You get a high impact visibility through an article:

•  Articles on their products in the #1 French-speaking newspaper (online & offline), neutrality assured by Brandialog, and voice of brand manager ensured

•  Articles are extremely impactful as the credibility is very high, as well as the likelihood to be read

•  Discounted media space How it works

-  People are invited to test a new product -  We run the test (free sample, invitation,…) -  Based on the reactions/feedback in private dialog, we

ask a journalist to write an article on the product -  Articles in DH.be, physical newspaper

Open the dialogue on your site - FOR FREE

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Do testimonials matter ?

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DialogFeed is a simple way to gather & maximize value from testimonials We launch today!

www.dialogfeed.com

DialogFeed – Raz*War

19 Put it on your site

Powered by:

Conversion rate

Sales

Credibility

SEO

Word of Mouth amplification

Humanize the brand

What can we do for you ?

Be a reseller, prescriber or influencer   Marketing co-creation : submit & test mickeys, ask for ideas

with a 300-500 lead users right in the target   Campaign barometer: 1 initial survey, 1 group of people you

follow, 1 final survey on test group   Grab attention in pitches: in 1 or 2 weeks time you get more

insights than any focus group could deliver.   Online ambassadors: sampling to target group + identification

of ambassadors, 1 VIP room in Brandialog for those, conversation monitoring & influencing done by the ambassadors

  DialogFeed partners: resell our tool & get a share of the license, for ever

  More to come : fully integrated dialog platform, monitoring dashboards, thematic platforms

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Talk to us

•  Patrick@dialogsolutions.com

•  Twitter: @dialogordeath

•  Blog: http://dialogordeath.com

•  Alexandre @dialogsolutions.com

•  Twitter: @alexvdm

•  Blog: http://alexvdm.com

www.dialogsolutions.com

www.brandialog.com

www.dialogfeed.com