Growth of Facebook

Presented By: Robin Verma

MCA -2nd

Evolution of Social Networking Site

• 1st Generation ( classmates.com)

• 2nd Generation ( linkedin.com , xing.com )

• 3rd Generation ( facebook.com , myspace.com , orkut.com )

Growth According To Users

• 42 million user(2007).• 845 million user(2011).• 270% increase in user

from 2006-07.• 6 million active user

groups(regional , work-realted, collegegroup , schoolsgroup).

Growth by Apps

• 44 apps and installations, 16 millions active users.• 2.7 billion photo and 14

billion uploaded daily .• Event apps have more

invitation than Evite.com .• Video apps• One-Stop Shop Solution• Open platform to third-

party developers.

Growth by Advertisement

• Social Media Targeting• Revenue Models

(CPV,CPV,CPC)• Facebook Flyers• Sponsored Groups(Apple Students –

4,24,135 members)

Comparison

Facebook

• Multi-media Conversation.• Instantaneous and

asynchronous chat option.• Various Apps.• Advertisements in different possible ways.• Sponsored groups.

Others

• Text and photos only.• Only limited chat options.

• Commonly shared Apps.• No more focus on

advertisements.• No Sponsored groups.

Conclusion• Facebook in a work environment can be threat or can

be opportunity.

Thanks